This report offers a detailed analysis of the apparel market in Germany with impact of major events. It also includes analysis of COVID-19 impact on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.
This report includes Analysis, market forecasts, brands, consumer attitudes and trends in the Germany Apparel Market 2021-2026 with COVID-19 impact
This report includes Analysis, market forecasts, brands, consumer attitudes and trends in the Germany Apparel Market 2021-2026 with COVID-19 impact
Scope
- Germany's apparel market is forecast to decline by 1.4% in 2023, hampered by high inflation rates
- Online penetration will rise to 38.7% in 2026 as the role of stores transforms away from being just a purchasing channel
- H&M remains the leader of the German apparel market, but its dominance is threatened as it loses competitiveness
Reasons to Buy
- Gain a comprehensive view of the Germany Apparel market and forecasts to 2026
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the Germany apparel market
- Investigate current and forecast trends in apparel to identify the opportunities offering the most potential
- Understand who the main competitors are in the Germany apparel market and their price positioning
Table of Contents
- Executive Summary
- Drivers & Inhibitors
- Economic Background
- Market Forecasts to 2026
- Consumers
- Brands
- Supply Chain, Logistics & Operations
- Market Sizes, Forecasts & Brand Shares
- Methodology & Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- H&M
- C&A
- Zara
- S.Oliver
- Primark
- Kik
- Bonprix
- Ernsting's Family
- Takko Fashion
- Esprit
