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Global Light Beer Market (2023-2028) Competitive Analysis, Impact of Economic Slowdown & Impending Recession, Ansoff Analysis.

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  • 127 Pages
  • February 2024
  • Region: Global
  • Infogence Global Research
  • ID: 5748892

The trend of light beer is increasing among people aged between 18 and 25 years

The Global Light Beer Market is estimated to be USD 13.28 Bn in 2023 and is expected to reach USD 17.03 Bn by 2028 growing at a CAGR of 5.1%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

  • The Global Light Beer Market is segmented based on Production, Package, Distribution Channel, and Geography.
  • By Production, the market is classified into Macro-brewery, Micro-brewery, and Craft brewery.
  • By Package, the market is classified into Glass, PET Bottle, and Metal Can.
  • By Distribution Channel, the market is classified into Hypermarkets & Supermarket, On-trade, Specialty Stores, and Convenience Store.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa, and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Anheuser-Busch InBev SA/NV, Carlsberg AS, Heineken Holding N.V., Molson Coors Beverage Co., United Breweries Group, etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

  • The report presents a detailed Ansoff matrix analysis for the Global Light Beer Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
  • The publisher analyses the Global Light Beer Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
  • Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Light Beer Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In Addition, The impact of COVID-19 and the impact of economic slowdown & impending recession on the Market are also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations, and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Changing Consumer Preferences
4.1.2 High Popularity of Light Beer Among the Young Population
4.2 Restraints
4.2.1 Volatile Raw Materials Prices
4.2.2 Taxations and Higher Excise Duties on Imported as well as Local Beer
4.3 Opportunities
4.3.1 Development of Naturally Sweetened, Healthier Alcoholic Drinks
4.4 Challenges
4.4.1 Health Risk Associated with Beer
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 PESTLE Analysis
5.4 SWOT Analysis
5.5 Impact of COVID-19
5.6 Impact of Economic Slowdown & Impending Recession
5.7 Ansoff Matrix Analysis
6 Global Light Beer Market, By Production
6.1 Introduction
6.2 Macro-Brewery
6.3 Micro-Brewery
6.4 Craft Brewery
7 Global Light Beer Market, By Package
7.1 Introduction
7.2 Glass
7.3 PET Bottle
7.4 Metal Can
8 Global Light Beer Market, By Distribution Channel
8.1 Introduction
8.2 Hypermarkets & Supermarkets
8.3 On-Trade
8.4 Specialty Stores
8.5 Convenience Store
9 Americas' Light Beer Market
9.1 Introduction
9.2 Argentina
9.3 Brazil
9.4 Canada
9.5 Chile
9.6 Colombia
9.7 Mexico
9.8 Peru
9.9 United States
9.10 Rest of Americas
10 Europe's Light Beer Market
10.1 Introduction
10.2 Austria
10.3 Belgium
10.4 Denmark
10.5 Finland
10.6 France
10.7 Germany
10.8 Italy
10.9 Netherlands
10.10 Norway
10.11 Poland
10.12 Russia
10.13 Spain
10.14 Sweden
10.15 Switzerland
10.16 United Kingdom
10.17 Rest of Europe
11 Middle East and Africa's Light Beer Market
11.1 Introduction
11.2 Egypt
11.3 Israel
11.4 Qatar
11.5 Saudi Arabia
11.6 South Africa
11.7 United Arab Emirates
11.8 Rest of MEA
12 APAC's Light Beer Market
12.1 Introduction
12.2 Australia
12.3 Bangladesh
12.4 China
12.5 India
12.6 Indonesia
12.7 Japan
12.8 Malaysia
12.9 Philippines
12.10 Singapore
12.11 South Korea
12.12 Sri Lanka
12.13 Thailand
12.14 Taiwan
12.15 Rest of Asia-Pacific
13 Competitive Landscape
13.1 Competitive Quadrant
13.2 Market Share Analysis
13.3 Strategic Initiatives
13.3.1 M&A and Investments
13.3.2 Partnerships and Collaborations
13.3.3 Product Developments and Improvements
14 Company Profiles
14.1 Allagash Brewing Co.
14.2 Anheuser-Busch InBev SA/NV
14.3 Asahi Group Holdings, Ltd.
14.4 Bayerische Staatsbrauerei Weihenstephan
14.5 Beijing Yanjing Brewery Co., Ltd.
14.6 Carlsberg AS
14.7 China Resources Snow Breweries Ltd.
14.8 Crown Imports LLC
14.9 ERDINGER Weißbräu Werner Brombach GmbH
14.10 Fuller's Brewery
14.11 Guinness & Co.
14.12 Heineken Holding N.V.
14.13 Kirin Holdings Company, Ltd.
14.14 Krombacher Brauerei GmbH & Co. KG
14.15 Lagunitas Brewing Co.
14.16 Molson Coors Beverage Co.
14.17 Notch Brewing
14.18 Pabst Brewing Co.
14.19 Suntory Spirits Ltd.
14.20 United Breweries Group
15 Appendix
15.1 Questionnaire

Companies Mentioned

  • Allagash Brewing Co.
  • Anheuser-Busch InBev SA/NV
  • Asahi Group Holdings, Ltd.
  • Bayerische Staatsbrauerei Weihenstephan
  • Beijing Yanjing Brewery Co., Ltd.
  • Carlsberg AS
  • China Resources Snow Breweries Ltd.
  • Crown Imports LLC
  • ERDINGER Weißbräu Werner Brombach GmbH
  • Fuller's Brewery
  • Guinness & Co.
  • Heineken Holding N.V.
  • Kirin Holdings Company, Ltd.
  • Krombacher Brauerei GmbH & Co. KG
  • Lagunitas Brewing Co.
  • Molson Coors Beverage Co.
  • Notch Brewing
  • Pabst Brewing Co.
  • Suntory Spirits Ltd.
  • United Breweries Group

Table Information