The global noise, vibration, and harshness (NVH) materials market was valued at $12.5 billion in 2021, and is projected to reach $21.4 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031.
The term noise, vibration, and harshness material refers to the influences and causes of noise and vibration, harshness in vehicle design engineering and so on. NVH materials are mostly used in air purifiers and fans, coffeemakers, coffee grinders and mixers, and a variety of other consumer goods equipment. They maintain exceptional elastic performance throughout a wide range of temperatures and vibrational frequencies, reducing product weight and cost. They are also utilized in appliances, elevators, and furniture where the elevator overrun buffer maintains the same load range with a smaller buffer diameter or gains a broader load range while maintaining the diameter. NVH materials are used in furniture components such as suspensions and springs, which benefit from high-performance elastomers.
The noise, vibration, and harshness material market is segmented into material, application, end-use industry, and region. On the basis of material, the market is divided into rubber, thermoplastic polymers, engineering resins, and others. On the basis of application, the market is categorized into absorption, insulation, and damping. On the basis of the end-use industry, the market is classified into automotive, aerospace, consumer goods, power tools and others. Region-wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
The growth drivers, restraints, and opportunities are explained in the report to better understand the market dynamics. This report further highlights the key areas of investment. In addition, it includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder. Value chain analysis for this industry, which includes R&D, components manufacturers, assembly, programming & testing, marketing & sales, customers, and post-sales services, is explained. The report features the Strategies adopted by key market players to maintain their foothold in the market. Furthermore, it highlights the competitive landscape of the key players to increase their market share and sustain intense competition in the industry.
In addition, the report covers profiles of key industry participants such as 3M, BASF SE, Borgers SE & Co. KGaA, Dow, Eagle Industries, Inc., Henkel Corporation, Huntsman International LLC., NITTO DENKO CORPORATION, Roush Enterprises, and Sumitomo Riko Company Limited.
The term noise, vibration, and harshness material refers to the influences and causes of noise and vibration, harshness in vehicle design engineering and so on. NVH materials are mostly used in air purifiers and fans, coffeemakers, coffee grinders and mixers, and a variety of other consumer goods equipment. They maintain exceptional elastic performance throughout a wide range of temperatures and vibrational frequencies, reducing product weight and cost. They are also utilized in appliances, elevators, and furniture where the elevator overrun buffer maintains the same load range with a smaller buffer diameter or gains a broader load range while maintaining the diameter. NVH materials are used in furniture components such as suspensions and springs, which benefit from high-performance elastomers.
The noise, vibration, and harshness material market is segmented into material, application, end-use industry, and region. On the basis of material, the market is divided into rubber, thermoplastic polymers, engineering resins, and others. On the basis of application, the market is categorized into absorption, insulation, and damping. On the basis of the end-use industry, the market is classified into automotive, aerospace, consumer goods, power tools and others. Region-wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
The growth drivers, restraints, and opportunities are explained in the report to better understand the market dynamics. This report further highlights the key areas of investment. In addition, it includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder. Value chain analysis for this industry, which includes R&D, components manufacturers, assembly, programming & testing, marketing & sales, customers, and post-sales services, is explained. The report features the Strategies adopted by key market players to maintain their foothold in the market. Furthermore, it highlights the competitive landscape of the key players to increase their market share and sustain intense competition in the industry.
In addition, the report covers profiles of key industry participants such as 3M, BASF SE, Borgers SE & Co. KGaA, Dow, Eagle Industries, Inc., Henkel Corporation, Huntsman International LLC., NITTO DENKO CORPORATION, Roush Enterprises, and Sumitomo Riko Company Limited.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the noise, vibration, and harshness (nvh) materials market analysis from 2021 to 2031 to identify the prevailing noise, vibration, and harshness (nvh) materials market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the noise, vibration, and harshness (nvh) materials market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global noise, vibration, and harshness (nvh) materials market trends, key players, market segments, application areas, and market growth Strategies.
Key Market Segments
By Application
- Absorption
- Damping
- Insulation
By Material
- Rubber
- Thermoplastic Polymers
- Engineering Resins
By End Use Industry
- Automotive
- Vehicle Type
- Passenger Vehicles
- Light Commercial Vehicles
- Heavy Commercial Vehicles
- Aerospace
- Consumer Goods
- Power Tools
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
- Roush Enterprises
- Henkel Corporation
- 3M
- Sumitomo Riko Company Limited
- BASF SE
- Borgers SE & Co. KGaA
- NITTO DENKO CORPORATION
- Eagle Industries, Inc.
- Dow
- Huntsman International LLC.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: NOISE, VIBRATION, AND HARSHNESS (NVH) MATERIALS MARKET, BY APPLICATION
CHAPTER 5: NOISE, VIBRATION, AND HARSHNESS (NVH) MATERIALS MARKET, BY MATERIAL
CHAPTER 6: NOISE, VIBRATION, AND HARSHNESS (NVH) MATERIALS MARKET, BY END USE INDUSTRY
CHAPTER 7: NOISE, VIBRATION, AND HARSHNESS (NVH) MATERIALS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, 'Noise, Vibration, and Harshness (NVH) Materials Market,' the noise, vibration, and harshness (NVH) materials market was valued at $12.5 billion in 2021, and is estimated to reach $21.4 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031.Noise, vibration, and harshness materials are employed in commercial vehicles that then convey commodities or passengers. Freight vehicles, business vans, minivans, pick-up trucks, and sports utility vehicles, as well as heavy-duty trucks, buses, and coaches, employ NVH material. Solutions for NVH testing and analysis are ideal for optimizing vehicle noise and vibration, such as interior and exterior noise reduction, design, and quality assurance. Acoustic intensity mapping and combustion/mechanical noise separation are two approaches that may be used to establish the best noise-reduction strategy. In the automobile business, NVH materials are utilized to decrease undesired noise, vibrations (oscillations induced by car mechanics), and harshness (the level of pain). To control air and structure-borne noise, as well as noise generated by automobile interior components, NVH materials such as fused rubbers, metal and film laminates, molded foams, and customized resins are employed. In recent years, NVH materials have grown in favor as they absorb noise and keep it from entering the car, lowering discomfort and improving ride quality.
Increase in demand for NVH in electrical vehicles drive the market growth. The noise, vibration, and harshness of electric vehicles are the most essential factors for car manufacturers when it comes to perceived product quality. Electric cars provide additional sorts of higher frequency noise sources, particularly from the inverter, electric motor, and battery charger. Volvo, Daimler Vera, Tesla, and other companies have been working on self-driving electric vehicles. The charger daytona, street & racing technology idea is an EV that uses a false exhaust to create engine-like noises. The U.S. intends to use electric vehicles to replace the government's 650,000 vehicle fleet by 2030. Over the previous five years, new registrations for electric cars in the U.S. have increased by more than 250%. Volvo, Daimler Vera, and Tesla, and others have been developing automatic-driving electric vehicles.
However, using active noise control system in vehicles is predicted to hinder the market growth. Active noise control system is a technology which enables automotive makers to achieve greater noise control while utilizing less NVH material in vehicles. This method uses the vehicle's audio system to suppress low-frequency undesired noise by releasing sound waves of same volume but reversed phase to the original sound. High-frequency noise would still necessitate the use of noise-cancelling material. Technology may be able to replace NVH control material in the coming years, lowering their requirement. Changes in noise levels within the cabin can be uncomfortable for passengers travelling at speeds ranging from 60 to 80 km/h. When road noise becomes a significant noise source in the car, passengers which may cause a panic attack.
Noise, vibration and harshness materials market is fragmented into material, application, end-use industry, and region. On the basis of material, the market is bifurcated divided into rubber, thermoplastic polymers, engineering resins, and others. On the basis of application, the market is categorized into absorption, insulation, and damping. On the basis of the end-use industry, the market is classified into automotive, aerospace, consumer goods, power tools and others. Region-wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
Based on end-use industry consumer goods is the fastest growing segment of noise, vibration, and harshness materials market in 2021. NVH materials are used in paper and packaging, furniture, washing machines, dishwashers, vacuum cleaners and many more, where they provide high performance in microcellular polyurethane foam, which is engineered for resilience and durability to increase accuracy and reduce costly downtime of printing, cutting, and paper-handling equipment in consumer goods. Paper handling and folding improves the consistency and durability of paper handling and folding operations, as well as providing better grip and smoother control than traditional materials. Die cutting is used to shear webs of low-strength materials, such as rubber, fiber, foil, cloth, paper, corrugated fiberboard, chipboard, paperboard, plastics, pressure-sensitive adhesive tapes, foam, and sheet metal. It is applied to robust elastomer to provide tighter, more stable placement of packaging and paper material, resulting in improved precision throughout the cutting process.
The key players profiled in the study include 3M, BASF SE, Borgers SE & Co. KGaA, Dow, Eagle Industries, Inc., Henkel Corporation, Huntsman International LLC., NITTO DENKO CORPORATION, Roush Enterprises, and Sumitomo Riko Company Limited. The players in the market have been actively engaged in the adoption various Strategies such as acquisition, product launch and expansion to remain competitive and gain advantage over the competitors in the market. For instance, BASF SE has created a revolutionary material solution Ultramid A3WG10 polyamide, which minimizes the noise, vibration, and harshness (NVH) of the components to deliver a more pleasant ride. On May 12, 2021, BASF SE extended its business by partnering with MAHLE, a renowned international supplier of automotive components to original equipment manufacturers (OEMs), to commercialize their plastic gearbox support bracket.
Key Market Insights
In terms of material, the thermoplastic polymers segment dominated and contributed the highest revenue to the market.By application, the absorption segment dominated the noise, vibration and harshness materials market in 2021.
By end-use industry, the automotive segment dominated the noise, vibration and harshness materials market in 2021.
By region, Asia-Pacific was the highest revenue contributor, growing with a CAGR of 5.7%.
Companies Mentioned
- Roush Enterprises
- Henkel Corporation
- 3M
- Sumitomo Riko Company Limited
- BASF SE
- Borgers SE & Co. KGaA
- NITTO DENKO CORPORATION
- Eagle Industries, Inc.
- Dow
- Huntsman International LLC.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 300 |
| Published | January 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 12.5 billion |
| Forecasted Market Value ( USD | $ 21.4 billion |
| Compound Annual Growth Rate | 5.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
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