As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has become increasingly important. Looking closely at routine shifts such as those in work and school, gatherings, and on-the-go (OTG), manufacturers can identify and fulfill pockets fit for snacking. And in turn, routine-rooted snacks can contribute to brands becoming more worthy as an “essential” part of shoppers’ baskets.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The analyst'svast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The analyst'svast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
<|Products|>Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
- Introduction
- Snacking pattern shifts
- Evolving routines/conclusion
