Smarts Sports Equipment Market Report 2026

The smarts sports equipment market size has grown strongly in recent years. It will grow from $4.2 billion in 2025 to $4.62 billion in 2026 at a compound annual growth rate (CAGR) of 10%. The growth in the historic period can be attributed to rising adoption of wearable fitness devices, increasing focus on athlete performance analytics, growth of professional sports leagues, higher consumer spending on sports equipment, expansion of sports training academies.

The smarts sports equipment market size is expected to see strong growth in the next few years. It will grow to $6.77 billion in 2030 at a compound annual growth rate (CAGR) of 10%. The growth in the forecast period can be attributed to integration of advanced sensors in sports gear, demand for personalized training insights, growth of connected fitness ecosystems, rising adoption of smart equipment in amateur sports, increasing investment in sports technology startups. Major trends in the forecast period include performance based training equipment, real time biometric feedback devices, sport specific skill optimization tools, data driven coaching accessories, personalized athlete performance tracking.

The rise in participation in sports is anticipated to support the expansion of the smart sports equipment market in the coming years. This increase is driven by heightened awareness of physical fitness, the growing use of wearable technology and data-driven training tools, and the popularity of gamified and personalized workout experiences. As more individuals and athletes adopt smart sports equipment to improve performance, track progress, and reduce injury risk, the market is expected to continue growing. For example, in February 2025, the Sports & Fitness Industry Association (SFIA), a US-based trade association, reported that about 247.1 million Americans participated in at least one sport, fitness, or outdoor activity in 2024, up from approximately 242 million in 2023. Therefore, rising sports participation is driving the smart sports equipment market.

Major companies in the smart sports equipment market are advancing technological innovations such as sensor-embedded “connected ball” technology to meet growing demand for real-time performance analytics, enhanced training feedback, and improved coaching and officiating tools across both professional and amateur sports. Connected ball technology involves equipping sports balls - such as soccer or footballs - with internal sensors like inertial measurement units (IMUs) that monitor motion data including speed, spin, trajectory, and impact. Unlike traditional balls, connected balls provide objective, data-driven insights that enable better performance optimization and automated decision-making. For instance, in July 2025, Adidas, a Germany-based sports equipment manufacturer, introduced a new match ball featuring connected ball technology developed in collaboration with KINEXON Sports, a Germany-based sports and media technology company. The ball includes an IMU sensor stabilized inside via a patented suspension system and communicates with field antennas to relay real-time data such as ball position and velocity. This technology supports faster, more accurate officiating decisions - such as offside calls - and enhances training and broadcast analytics. This trend illustrates how smart sports innovations are transforming traditional equipment into advanced, data-enabled tools that fuel market growth as demand for analytics, performance monitoring, and immersive athlete and fan experiences increases.

In May 2023, Helios Technologies, a US-based industrial valve manufacturing company, acquired i3 Product Development for an undisclosed amount. This acquisition enables Helios Technologies to expand its product portfolio, strengthen its market presence, and leverage strategic synergies to enhance innovation and operational efficiency. i3 Product Development is a US-based company specializing in product design and development.

Major companies operating in the smarts sports equipment market are Wilson Sporting Goods Co., BABOLAT VS S.A., Callaway Golf Company, MIZUNO Corporation, Amer Sports Corporation, Zepp Labs Inc., InfoMotion Sports Technologies Inc., DribbleUp Inc., Kinexon GmbH, KINEXON Sports & Media GmbH, Spektacom Technologies Pvt. Ltd., STATSports Group Ltd., Catapult Sports Pty Ltd., ShotTracker Inc., Blast Motion Inc., PIQ Sport Intelligence, Gridiron Technologies Inc., Active Mind Technology Inc., Quattriuum Inc., Garmin Ltd., PlaySight Interactive Ltd., Rapsodo Inc., Whoop Inc., CoachMePlus Inc.

North America was the largest region in the smart sports equipment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smarts sports equipment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smarts sports equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The smart sports equipment market consists of sales of smart basketball, smart footballs, and smart helmet. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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