Construction Toys Market Report 2026

The construction toys market size has grown strongly in recent years. It will grow from $11.7 billion in 2025 to $12.67 billion in 2026 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to growth in educational toy adoption, rising consumer spending on learning toys, expansion of organized toy retail, increased emphasis on early childhood development, wider availability of themed construction toy sets.

The construction toys market size is expected to see strong growth in the next few years. It will grow to $17.42 billion in 2030 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to growing demand for sustainable and recyclable toys, rising integration of digital play experiences, expansion of online toy sales channels, increasing focus on cognitive skill development, growing popularity of licensed construction toy franchises. Major trends in the forecast period include increasing demand for educational and stem-based construction toys, rising popularity of modular and reconfigurable toy sets, growing use of eco-friendly toy materials, expansion of digitally integrated construction playsets, enhanced focus on skill-building and creativity.

The growth in the child population is expected to drive the expansion of the construction toys market in the coming years. The child population refers to individuals below a specific age limit, generally defined as those under 18 years. An increase in the number of children typically leads to higher demand for toys, thereby expanding the customer base for companies specializing in construction toys and contributing to increased sales and profitability. For example, in January 2023, according to a report published by the Centers for Disease Control and Prevention, a US-based national public health organization, the United States recorded a 1% rise in registered births, reaching 3,664,292 compared to the previous year. Therefore, the rising child population is supporting the growth of the construction toys market.

Leading companies operating in the construction toys market are concentrating on the development of highly innovative, STEM-focused building systems to strengthen their competitive positioning and meet growing demand for educational, creativity-driven play experiences. Modern construction toys combine modular engineering, physics-based features, and rebuildable designs to promote hands-on learning, while interactive elements and open-ended configurations enhance problem-solving abilities, spatial awareness, and scientific thinking through repeated experimentation. For instance, in October 2023, Ravensburger, a Germany-based toy manufacturer, introduced the GraviTrax Starter-Set Bounce, an advanced marble-run construction system designed for children aged eight and above. The GraviTrax system uses gravity-powered tracks, magnetic interactions, and kinetic energy-based motion to allow children to design, modify, and refine customized marble runs. Built with interchangeable track pieces, bounce elements, and durable components, the system supports continuous rebuilding and experimentation, helping users understand concepts such as acceleration, magnetism, momentum, and cause-and-effect relationships. Key benefits include improved STEM learning, stronger analytical and critical-thinking skills, enhanced creativity through unlimited design possibilities, and extended play value due to its modular and reconfigurable structure.

In January 2024, Spin Master Corp., a Canada-based children’s entertainment company, acquired Melissa & Doug LLC for $950 million. This acquisition is intended to strengthen Spin Master’s position within the children’s entertainment market by expanding its portfolio in early childhood development toys. The move aligns with increasing consumer demand for sustainable, screen-free play solutions favored by parents. Melissa & Doug LLC is a US-based toy manufacturer known for producing children’s products such as wooden puzzles, blocks, and stacking toys.

Major companies operating in the construction toys market are LEGO Group, BANDAI NAMCO Holdings Inc, Hasbro Inc, Mattel Inc, VTech Holdings Limited, Kawada Ltd, Tegu Inc, Mega Brands Inc, Melissa & Doug Corporation, Spin Master Corp, Magformers International Inc, Learning Resources Inc, PlayMonster LLC, K'NEX Brands LP, Enlighten Bricks Co Ltd, Geomagworld SpA, Cobi Sp z oo, Meccano Ltd, Thames & Kosmos LLC, KnuckleStrutz LLC, Polydron Educational Ltd, Wange Laoxing Toys Co Ltd, Xingbao Group Co Ltd, LaQ Co Ltd.

North America was the largest region in the construction toys market in 2025. The regions covered in the construction toys market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the construction toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The construction toy market consists of sales of figures, gear sets, magnetic sets, and stacking blocks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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