mHealth Apps Global Market Report 2024

The mhealth apps market size has grown exponentially in recent years. It will grow from $55.32 billion in 2023 to $68.77 billion in 2024 at a compound annual growth rate (CAGR) of 24.3%. The growth during the historical period can be linked to the implementation of data security and privacy measures, the increasing costs in healthcare, a shift towards greater patient engagement, the adoption of healthcare providers, and advancements in chronic disease management.

The mhealth apps market size is expected to see exponential growth in the next few years. It will grow to $166.28 billion in 2028 at a compound annual growth rate (CAGR) of 24.7%. The projected growth in the forecast period is influenced by several factors: rising concerns about user privacy and security, changes in healthcare policies, shifts in consumer behavior, increased integration with wearable devices, and the expansion of telemedicine services. Major trends expected during this period encompass the use of gamification and engagement strategies, the development of preventive healthcare solutions, efforts to enhance healthcare accessibility, a focus on behavioral health and mental wellness initiatives, and continued integration with wearable devices for healthcare purposes.

The surge in promoting mHealth applications, driven by their escalating benefits in enhancing patient well-being, is poised to propel the growth of the mHealth apps market. The increasing adoption of health apps reflects their rising popularity among individuals, offering numerous advantages in monitoring patient health. As per the Healthcare Information and Management Systems Society, about 64% of adults in the United States regularly use health apps to track health metrics. Additionally, a 2021 study by BMJ revealed that nearly 2% of apps on the Google Play store are dedicated to mHealth. These applications play a pivotal role in enhancing treatment and providing easily accessible information. Healthcare professionals utilize these tools for patient education and self-monitoring purposes. The amplified publicity surrounding mHealth applications, driven by their potential to enhance patient care, serves as a catalyst for the growth of the mHealth app market.

The expanding utilization of telehealth and telemedicine is poised to drive the growth of the mHealth Apps market in the foreseeable future. Telehealth involves leveraging telecommunications technology to offer diverse healthcare services and information remotely, while telemedicine specifically focuses on remote clinical consultations and healthcare provision. mHealth apps play a pivotal role in enabling remote patient monitoring, virtual consultations, and the seamless exchange of medical data. These applications facilitate real-time communication between healthcare providers and patients, ensuring timely access to healthcare services, continuous monitoring of vital signs, and the remote delivery of medical guidance or prescriptions. For instance, based on data from the Centers for Disease Control and Prevention in October 2022, telemedicine was utilized by 37.0% of individuals in 2021, with higher adoption rates correlating with age and a more prevalent use among women (42.0%) compared to men (31.7%). Consequently, the growing adoption of telehealth and telemedicine remains a significant driver propelling the expansion of the mHealth app market.

The mHealth apps market is significantly influenced by the adoption of artificial intelligence (AI) and 5G technology. AI, representing machine-based learning, reasoning, and self-correction, is integrating with 5G to enhance user experiences. The progress in AI and 5G is unveiling new prospects for service providers, particularly in revolutionizing customer service, addressing challenges, and simplifying network complexities. Companies are actively launching AI-driven platforms aimed at elevating customer experiences. For instance, in October 2023, Google LLC, a US-based technology giant, introduced AI-powered search capabilities tailored for healthcare professionals. This innovative tool facilitates streamlined access to clinical information by enabling clinicians to efficiently retrieve accurate data from diverse medical records such as clinical notes, scanned documents, and electronic health records. Consolidating this information into a unified platform, accessible through Google's Vertex AI Search platform, aims to save valuable time for healthcare workers, enhance information retrieval efficiency, and has undergone testing with esteemed organizations such as Mayo Clinic, Hackensack Meridian Health, and Highmark Health. This initiative showcases the transformative impact of AI and 5G integration in optimizing healthcare information access and workflow efficiency for professionals in the industry.

Key players in the mHealth Apps market are prioritizing strategic collaborations to deliver dependable services to customers. Strategic collaboration entails a mutually advantageous partnership among independent entities working together to achieve shared goals aligned with their individual strategic objectives. For instance, in October 2023, Cedars-Sinai, a non-profit medical center based in the US, announced a collaboration with K Health, a primary care company also based in the US. Through this collaboration, Cedars-Sinai partnered with the digital primary care startup K Health to launch a new mobile app called Cedars-Sinai Connect, aimed at offering convenient virtual care services to both new and existing patients in California. Leveraging K Health's technology, the app provides 24/7 access to virtual care providers for urgent issues, facilitates same-day primary care appointments, and seamlessly integrates with Cedars-Sinai's health record system. Using AI-driven chat features, the app simplifies the intake process, allowing clinicians to focus more on patient care while improving access to high-quality medical services.

In February 2021, Philips, a health technology company based in the Netherlands known for its mHealth apps, acquired BioTelemetry Inc. for an undisclosed sum. This strategic move by Philips is intended to revolutionize the health continuum and reshape care delivery through integrated solutions. The acquisition will enrich Philips' patient care management portfolio, particularly in the realm of cardiac diagnostics and monitoring. BioTelemetry Inc. is a health technology company specializing in providing mHealth apps.

Major companies operating in the mhealth apps market report are Apple Inc., Pfizer Inc., Johnson & Johnson, Sony Corporation, F. Hoffmann-La Roche Ltd., Merck & Co. Inc., Novartis AG, Sanofi, Bristol-Myers Squibb Company, Orange S.A., AstraZeneca plc, Qualcomm Technologies Inc., Abbott Laboratories, GlaxoSmithKline plc, Philips Healthcare, Livongo Health Inc., Boston Scientific Corporation, Azumio Inc., Allscripts Healthcare Solutions Inc., Omron Healthcare Inc., BioTelemetry Inc., Withings S.A., AliveCor Inc., iHealth Labs Inc., Agamatrix Inc., Jawbone Health Hub Inc., Ovia Health Inc., Nutrimedy Inc., Dr. Pad S.r.l., Diversinet Corporation.

North America was the largest region in the mHealth apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in mHealth apps market share. The regions covered in the mhealth apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mhealth apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

In the field of mobile health (mHealth) apps, various types are available, including those for disease and treatment management, wellness management, and others. Disease and treatment management apps enable users to manage diseases conveniently through smartphones, offering primary care from home. Examples include the mobile MIM radiology app. Wellness management apps provide wellness information and are divided into connected medical devices such as heart rate meters, wearable fitness sensor devices, blood pressure monitors, pulse oximeters, and others used to check body temperatures and insulin levels. mHealth apps have diverse applications such as monitoring services, fitness solutions, diagnostic services, treatment services, medication tracking, diet, and nutrition. They are used by physicians, patients, insurance companies, research centers, pharmacies, biopharmaceutical companies, government, tech companies, and others, including telemedicine apps and administration apps.

The mHealth apps market research report is one of a series of new reports that provides mHealth apps market statistics, including mhealth apps industry global market size, regional shares, competitors with a mHealth apps market share, detailed mhealth apps market segments, market trends and opportunities, and any further data you may need to thrive in the mHealth apps industry. This mHealth apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mHealth apps market includes revenues earned by entities by clinical and diagnostic apps, remote monitoring apps, productivity apps, reminder apps, text and video communication apps, prescription apps, and mental health apps. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.