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United States Ad-Based OTT Growth in FAST and AVOD Services

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  • 50 Pages
  • October 2022
  • Region: United States
  • Parks Associates
  • ID: 5752169

This report explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer preferences in watching ad-based content. It quantifies the number of households using ad-based online video services and includes a five-year forecast of viewer growth.

Table of Contents

Bottom Line

Overview of Ad-Based Streaming

  • Growth of Streaming Services
  • Defining the Market: FAST, Linear, AVOD, Hybrid
  • US Consumers’ Use of Ad-Supported Streaming Services
  • Ad Sales/Revenues
  • Content Acquisition

Ad-Based Streaming Trends

  • New Advertising Models
  • Built-in Content for Hardware Platforms
  • Bundling and Consolidation
  • OTT Service Stacking and Spending
  • Consumers Diversify Away from The Big Three
  • Social Media Content Integration
  • Co-Viewing
  • Outlet for Niche Content

Competitive Landscape

  • Ad-Supported OTT Service Leaders
  • Ad-Supported Service Profiles
  • Summary by Business Model
  • Detailed Profiles
  • Ad-Supported Service Highlights
  • Amazon Freevee
  • Crackle Plus
  • Paramount+
  • Peacock
  • Pluto TV
  • Roku
  • XUMO
  • Technology Provider Profiles

Market Size and Forecast

Implications and Recommendations


  • Glossary
  • Parks Associates Entertainment Video Ecosystem
  • Companies Briefed or Researched for this Report



List of Figures

  • Linear Channel Guide from The Roku Channel
  • On-Demand Selections from The Roku Channel
  • Households Using Ad-Based OTT Video Services (2019-2022)
  • Top Ten Ad-Based OTT Video Services
  • Ad-Based Service Viewing Frequency
  • Drivers of Ad-Based OTT Service Usage
  • AVOD Users’ Attitudes towards Advertising Integration
  • Consumers’ Primary Streaming Video Products (2018-2021)
  • Average Number of OTT Service Subscriptions (2016-2022)
  • Average Household Spending for OTT Streaming Services by Number of Subscriptions
  • OTT Service Subscriptions: Big Three vs. Non-Big Three (2017-2022)
  • Likelihood of Using Co-Viewing Feature from Favorite Video Service
  • Estimated Monthly Viewers, Leading Ad-Supported OTT Services (2017-2022)
  • Roku Platform vs. Player Revenue and Gross Profit/Loss (2017-2022)
  • Walmart Shopping on Roku
  • Ad-Based OTT Services Forecast (2022-2027)
  • Entertainment Video Services Ecosystem

Companies Mentioned

  • Crackle Plus
  • Fade Technology Solutions
  • Irdeto
  • Plex
  • Roku
  • Samsung
  • ThinkAnalytics
  • TiVo+ (Xperi)
  • XUMO