United States Ad-Based OTT Growth in FAST and AVOD Services

Table of Contents

Bottom Line

Overview of Ad-Based Streaming

• Growth of Streaming Services
• Defining the Market: FAST, Linear, AVOD, Hybrid
• US Consumers’ Use of Ad-Supported Streaming Services
• Ad Sales/Revenues
• Content Acquisition

Ad-Based Streaming Trends

• New Advertising Models
• Built-in Content for Hardware Platforms
• Bundling and Consolidation
• OTT Service Stacking and Spending
• Consumers Diversify Away from The Big Three
• Social Media Content Integration
• Co-Viewing
• Outlet for Niche Content

Competitive Landscape

• Ad-Supported OTT Service Leaders
• Ad-Supported Service Profiles
• Summary by Business Model
• Detailed Profiles
• Ad-Supported Service Highlights
• Amazon Freevee
• Crackle Plus
• Paramount+
• Peacock
• Pluto TV
• Roku
• VIZIO
• XUMO
• Technology Provider Profiles

Market Size and Forecast

Implications and Recommendations

Appendix

• Glossary
• Parks Associates Entertainment Video Ecosystem
• Companies Briefed or Researched for this Report

Citations

Attribution

List of Figures

• Linear Channel Guide from The Roku Channel
• On-Demand Selections from The Roku Channel
• Households Using Ad-Based OTT Video Services (2019-2022)
• Top Ten Ad-Based OTT Video Services
• Ad-Based Service Viewing Frequency
• Drivers of Ad-Based OTT Service Usage
• AVOD Users’ Attitudes towards Advertising Integration
• Consumers’ Primary Streaming Video Products (2018-2021)
• Average Number of OTT Service Subscriptions (2016-2022)
• Average Household Spending for OTT Streaming Services by Number of Subscriptions
• OTT Service Subscriptions: Big Three vs. Non-Big Three (2017-2022)
• Likelihood of Using Co-Viewing Feature from Favorite Video Service
• Estimated Monthly Viewers, Leading Ad-Supported OTT Services (2017-2022)
• Roku Platform vs. Player Revenue and Gross Profit/Loss (2017-2022)
• Walmart Shopping on Roku
• Ad-Based OTT Services Forecast (2022-2027)
• Entertainment Video Services Ecosystem