This report explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer preferences in watching ad-based content. It quantifies the number of households using ad-based online video services and includes a five-year forecast of viewer growth.
Table of Contents
Bottom Line
Overview of Ad-Based Streaming
- Growth of Streaming Services
- Defining the Market: FAST, Linear, AVOD, Hybrid
- US Consumers’ Use of Ad-Supported Streaming Services
- Ad Sales/Revenues
- Content Acquisition
Ad-Based Streaming Trends
- New Advertising Models
- Built-in Content for Hardware Platforms
- Bundling and Consolidation
- OTT Service Stacking and Spending
- Consumers Diversify Away from The Big Three
- Social Media Content Integration
- Co-Viewing
- Outlet for Niche Content
Competitive Landscape
- Ad-Supported OTT Service Leaders
- Ad-Supported Service Profiles
- Summary by Business Model
- Detailed Profiles
- Ad-Supported Service Highlights
- Amazon Freevee
- Crackle Plus
- Paramount+
- Peacock
- Pluto TV
- Roku
- VIZIO
- XUMO
- Technology Provider Profiles
Market Size and Forecast
Implications and Recommendations
Appendix
- Glossary
- Parks Associates Entertainment Video Ecosystem
- Companies Briefed or Researched for this Report
Citations
Attribution
List of Figures
- Linear Channel Guide from The Roku Channel
- On-Demand Selections from The Roku Channel
- Households Using Ad-Based OTT Video Services (2019-2022)
- Top Ten Ad-Based OTT Video Services
- Ad-Based Service Viewing Frequency
- Drivers of Ad-Based OTT Service Usage
- AVOD Users’ Attitudes towards Advertising Integration
- Consumers’ Primary Streaming Video Products (2018-2021)
- Average Number of OTT Service Subscriptions (2016-2022)
- Average Household Spending for OTT Streaming Services by Number of Subscriptions
- OTT Service Subscriptions: Big Three vs. Non-Big Three (2017-2022)
- Likelihood of Using Co-Viewing Feature from Favorite Video Service
- Estimated Monthly Viewers, Leading Ad-Supported OTT Services (2017-2022)
- Roku Platform vs. Player Revenue and Gross Profit/Loss (2017-2022)
- Walmart Shopping on Roku
- Ad-Based OTT Services Forecast (2022-2027)
- Entertainment Video Services Ecosystem
Companies Mentioned
- Crackle Plus
- Fade Technology Solutions
- Irdeto
- Plex
- Roku
- Samsung
- ThinkAnalytics
- TiVo+ (Xperi)
- VIZIO
- XUMO
