The Global Mobile Apps and Web Analytics Market size is expected to reach $22.9 billion by 2028, rising at a market growth of 16.2% CAGR during the forecast period.
Web analytics is the collection, synthesis, and analysis of online data to enhance the user experience on a website. It is a valuable technique for maintaining and optimizing websites, web applications, and other web-based goods. It is heavily data-driven and facilitates the development of high-quality website judgments. Web analytics may also provide ideas for enhancing businessofferingsand driving growth.
Product managers can use web analytics, data scientists, UX designers, and others to optimize their website or product experience to fulfill customer needs. Whereas mobile analytics entails measuring and analyzing data created by mobile platforms and properties, such as mobile websites and mobile applications. Mobile Analytics evaluates user involvement with the app in addition to app-related information like app launches,app installs, taps, screens,app versions, events, flows, user retention, and more.
Also, like web analytics, mobile analytics tracks and evaluates similar parameters regarding users, such as how many new users are utilizing the application, their countries, devices, and the system versions. The contrast between mobile analytics and web analytics is reflected in their respective names: mobile analytics collects data from mobile apps, while web analytics and product analytics collect data from users' experiences on desktop and mobile websites.
Data collecting, data analysis, and data interpretation are three parts of the analysis. In this context, 'data'refers to how people engage with and utilize the user program. When teams identify the appropriate metrics and monitor them, they can evaluate the outcomes and advantages of decisions to determine which adjustments are most effective. If adequately implemented, the usermay attract more users to download themobile app, track app usage and user experience to keep users engaged for extended periods and drive repeat visits.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
The major strategies followed by the market participants is Partnership. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation and Google LLC are the forerunners in the Mobile Apps and Web Analytics Market. Companies such as SAP SE, IBM Corporation and Adobe, Inc. are some of the key innovators in Mobile Apps and Web Analytics Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation).
Web analytics is the collection, synthesis, and analysis of online data to enhance the user experience on a website. It is a valuable technique for maintaining and optimizing websites, web applications, and other web-based goods. It is heavily data-driven and facilitates the development of high-quality website judgments. Web analytics may also provide ideas for enhancing businessofferingsand driving growth.
Product managers can use web analytics, data scientists, UX designers, and others to optimize their website or product experience to fulfill customer needs. Whereas mobile analytics entails measuring and analyzing data created by mobile platforms and properties, such as mobile websites and mobile applications. Mobile Analytics evaluates user involvement with the app in addition to app-related information like app launches,app installs, taps, screens,app versions, events, flows, user retention, and more.
Also, like web analytics, mobile analytics tracks and evaluates similar parameters regarding users, such as how many new users are utilizing the application, their countries, devices, and the system versions. The contrast between mobile analytics and web analytics is reflected in their respective names: mobile analytics collects data from mobile apps, while web analytics and product analytics collect data from users' experiences on desktop and mobile websites.
Data collecting, data analysis, and data interpretation are three parts of the analysis. In this context, 'data'refers to how people engage with and utilize the user program. When teams identify the appropriate metrics and monitor them, they can evaluate the outcomes and advantages of decisions to determine which adjustments are most effective. If adequately implemented, the usermay attract more users to download themobile app, track app usage and user experience to keep users engaged for extended periods and drive repeat visits.
COVID-19 Impact Analysis
COVID-19 has brought uncertainty and damage to most industries, negatively affecting supply chains, distribution, and marketing channels. The growth of COVID-19 has also affected industriesassociated with cutting-edge technology. The market for mobile apps and web analytics has mixed responses to COVID-19. The shutdown of factories and corporations to prevent the spread of the virus impacted the market due to the decreased usage by end-users. However, the pandemic has increased the demand for 24/7 customer assistance; mobile apps, including AI chatbots, assist end users with app navigation and query resolution.Market Growth Factors
Increasing digitalization and e-commerce trend
Internet's rapid expansion has altered how customers shop. This trend is rapidly expanding, with increasing numbers of customers using mobile apps and websites for online purchasing. With the increasing use of smartphones, internet usage is also on the rise, creating tremendous opportunities for shops to sell things online. The adoption of mobile devices, cloud solutions, and social media platforms has increased dramatically over the past decade, creating economic opportunities for mobile apps and online analytics. Customers in many placesvalue their mobile devices more than other channels and favor mobile applications. These factors are boosting the market's growth.Tracking and optimizing marketing campaigns
Unique and trackable links can be generated for offline and online marketing efforts. Tracking these special links can provide information on how users received these marketing campaigns and whether they were lucrative. By monitoring everything feasible, companies may identify campaigns with potential significant returns and eliminate campaigns with poor performance. Unique linkages permit tracking of offline-to-online efforts as well. A business may, for instance, publish its unique link at an event or use it in mailing campaigns whose results could be tracked online. These factors are driving the market growth in the projected period.
Market Restraining Factors
Data security and regulatory compliance
Customers' information, such as purchases, online transactions, and subscriptions, may be accessible to the companies whose services they utilize when data is collected. Some organizations may trade these datasets with other organizations for mutual gain. Specific acquired data may be used against an individual, nation, or society. Sometimes organizations may not be cautious about the type of customer data they acquire and thedata's security and confidentiality. Customers may lose trust in a business due to a data breach, which may harm the organization. The concerns regarding data safety might hamper the growth of mobile apps and web analytics.Application Outlook
Based on application, the mobile apps and web analytics market is segmented into search engine ranking & tracking, mobile advertising & marketing analytics, marketing automation & content marketing, application performance & advertising optimization, in app & web behavioral analysis and social media management & others. The search engine ranking & tracking segment led the mobile apps and web analytics market with maximum revenue share in 2021. This is because it is one of the best ways to check if theefforts produce the outcomes the companywants. Click-through rates improve every time the companymoves up one position in the organic search results. Also, the usermay compare the rankings of theirwebsite and all of theircompetitors for each of those keywords using variousservices.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Component Outlook
On the basis of component, the mobile apps and web analytics market is divided into solution and services. The solution segment dominated the mobile apps and web analytics market with maximum revenue share in 2021. This is because the mobile app and web solutions offer small businesses simple and inexpensive marketing options. Theylink businesses with their customers by developing innovative and eye-catching mobile applications and websites that can be accessed from iOS, android, and HTML5. Vendors not only makemarketing tools but alsoteach theirclients how to utilize them.Deployment Mode Outlook
Based on deployment mode, the mobile apps and web analytics market is segmented into cloud and on-premise. The cloud segment registered the highest revenue share in the mobile apps and web analytics market in 2021. This is due to the fact that smart analytics platform is a flexible, open, and secure analytics platform that facilitates an organization's transformation into an intelligence-driven enterprise. Organizations pick the cloud to construct their data cloud due to its unique capacity to power data-driven transformation. Data Cloud may revolutionize users'decision-making and translate information into action.Organization Size Outlook
On the basis of organization size, the mobile apps and web analytics market is classified into large enterprises and small & medium enterprises. The small & medium enterprises segment acquired a remarkable growth rate in the mobile apps and web analytics market in 2021. The growth is due to the fact that visitors or 'traffic' is the backbone of any website, and knowing how many people visit asite on any given time and observing the performance in that traffic is essential. Tracking a visitor, or more specifically, 'session,' is a core capability of all online analytics solutions.Vertical Outlook
Based on the vertical, the mobile apps and web analytics market is bifurcated into BFSI, retail & ecommerce, government & public sector, media & entertainment, energy & utilities, telecommunication, manufacturing, transportation & logistics, travel & hospitality and other. The retail & e-commerce segment recorded a promising growth rate in the mobile apps and web analytics market in 2021. The growth is attributed to the various features of the analytic-based services like campaign monitoring, branding entails creative marketing and positioning strategies. These let the retail businesses experimentand discoverwhat works and what does not for their business.Regional Outlook
Region-wise, the mobile apps and web analytics market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region held the highest revenue share in the mobile apps and web analytics market in 2021.This is because of the well-established economy and a large-scale investment in AI-enabled infrastructure; as a result, both startups and well-established enterprises are focusing on building novel AI-enabled solutions for a variety of industrial verticals. Implementation of data management technologies, government regulations, the existence of established players, and company interest in implementing ML and BI solutions are aiding the market expansion in the North America region.The Cardinal Matrix - Mobile Apps and Web Analytics Market Competition Analysis
The major strategies followed by the market participants is Partnership. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation and Google LLC are the forerunners in the Mobile Apps and Web Analytics Market. Companies such as SAP SE, IBM Corporation and Adobe, Inc. are some of the key innovators in Mobile Apps and Web Analytics Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation).
Strategies Deployed in Mobile Apps and Web Analytics Market
Partnerships, Collaborations and Agreements:
- Dec-2022: Amazon Web Services, Inc. teamed up with Slalom, LLC, a business and technology consulting firm in America. Under this collaboration, the companies would work to build accelerators and vertical solutions on AWS for customers in financial services, life sciences, healthcare, the public sector etc. to deliver specialized end-to-end modernization and cloud migration services for accelerating the cloud journeys.
- 2022-Jan: SAP SE came into partnership with Icertis, a company providing contact management software. This partnership would allow customers to advantage of latest innovations for contract management to manage their core business processes.
- Jun-2021: Amazon Web Services, Inc. partnered with Salesforce, a cloud-based software company. This partnership would simplify the lives of developers and allow them to create applications by following any method and at any location.
- Jun-2021: Teradata collaborated with Deloitte, a company providing audit, financial, advisory services. This collaboration would remove the complexity of data migration and support organizations with the latest abilities of the future on cloud.
- Jun-2020: SAS came into partnership with Microsoft Corp., an American multinational company providing computer software. This partnership would allow customers to explore new tools to drive innovation with the help of SAS Analytics offerings on Microsoft Azure. Additionally, the partnering companies would assist customers across various industries and horizontals to manage complex and critical analytical challenges.
Product Launches and Product Expansions:
- Nov-2022: IBM released IBM Business Analytics Enterprise, a software developed to help businesses to break down data and analytics silos to navigate unpredictable disruptions and make data-driven decisions quickly. Moreover, this product would include IBM Analytics Content Hub which assists in simplifying how users access and discover planning and analytics tools from numerous vendors in a single dashboard view.
- Oct-2022: SAP SE and Sailing Yacht Research Foundation unveiled Sail Insight, an app developed for the global sailing community. This app would increase the power of the company's sailing analytics database to develop a mobile app that permits the sailing community to explore information and data to improve performance and enrich the event and race experience.
- Aug-2022: Teradata Corp. unveiled VantageCloud, a management and control dashboard. The product would handle analytic workload needs at all levels in the organization. Moreover, this would allow companies to be more experimental, agile and innovative in straightforward solutions without compromising cost visibility and governance.
- Mar-2022: Adobe released Adobe Sensei; an AI engine equipped with Adobe Experience Cloud. The product would help in achieving the things that are hard to believe such as millions of direct interactions with customers at any moment.
Acquisitions and Mergers:
- 2022-Jul: SAP SE completed the acquisition of Askdata, a company providing IT services. This acquisition would ease the process of interacting, searching and collaborating on live data without the use of a self-service analytics solution. This would allow enterprises to improve end-to-end business processes and enhance customer experience and operational efficiency.
- Feb-2021: SAP SE took over AppGyver Oy, a company providing a no-code platform. Through this acquisition, the company would develop apps. Through this acquisition, the company would be able to assist customers to adapt their IT systems more efficiently and optimize the usability of the application. Additionally, SAP would provide a complete range of integrated and simple application development tools to help teams, customers and partners in enhancing process automation.
- Jan-2021: SAS completed the acquisition of Boemska, a company providing investment analytics solutions. This acquisition would improve SAS Viya, an analytics platform. This would add new features that promote the goal of SAS in helping customer migration to the cloud and assisting the entire analytics life cycle.
- Dec-2020: IBM took over Instana, a company engaged in building application performance management software. Through this acquisition, the company would provide AI-based automation abilities to handle the complexity of modern applications that spreads across hybrid cloud landscapes. Additionally, the IBM clients would have the option to save the existing investment and advantage from the latest observability features of Instana.
Scope of the Study
By Application
- Search Engine Ranking & Tracking
- Mobile Advertising & Marketing Analytics
- Marketing Automation & Content Marketing
- Application Performance & Advertising Optimization
- In App & Web Behavioral Analysis
- Social Media Management & Others
By Vertical
- BFSI
- Telecommunication
- Media & Entertainment
- Retail & Ecommerce
- Government & Public Sector
- Transportation & Logistics
- Manufacturing
- Travel & Hospitality
- Healthcare & Lifesciences
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Solution
- Data Analytics
- Data Management
- Data Discovery
- Data Visualization
- Services
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Mobile Apps and Web Analytics Market, by Application
1.4.2 Global Mobile Apps and Web Analytics Market, by Vertical
1.4.3 Global Mobile Apps and Web Analytics Market, by Deployment Mode
1.4.4 Global Mobile Apps and Web Analytics Market, by Organization Size
1.4.5 Global Mobile Apps and Web Analytics Market, by Component
1.4.6 Global Mobile Apps and Web Analytics Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. Global Mobile Apps and Web Analytics Market by Application
4.1 Global Search Engine Ranking & Tracking Market by Region
4.2 Global Mobile Advertising & Marketing Analytics Market by Region
4.3 Global Marketing Automation & Content Marketing Market by Region
4.4 Global Application Performance & Advertising Optimization Market by Region
4.5 Global In App & Web Behavioral Analysis Market by Region
4.6 Global Social Media Management & Others Market by Region
Chapter 5. Global Mobile Apps and Web Analytics Market by Vertical
5.1 Global BFSI Market by Region
5.2 Global Telecommunication Market by Region
5.3 Global Media & Entertainment Market by Region
5.4 Global Retail & Ecommerce Market by Region
5.5 Global Government & Public Sector Market by Region
5.6 Global Transportation & Logistics Market by Region
5.7 Global Manufacturing Market by Region
5.8 Global Travel & Hospitality Market by Region
5.9 Global Healthcare & Lifesciences Market by Region
5.1 Global Other Vertical Market by Region
Chapter 6. Global Mobile Apps and Web Analytics Market by Deployment Mode
6.1 Global Cloud Market by Region
6.2 Global On-premise Market by Region
Chapter 7. Global Mobile Apps and Web Analytics Market by Organization Size
7.1 Global Large Enterprises Market by Region
7.2 Global Small & Medium Enterprises Market by Region
Chapter 8. Global Mobile Apps and Web Analytics Market by Component
8.1 Global Solution Market by Region
8.2 Global Mobile Apps and Web Analytics Market by Solution Type
8.2.1 Global Data Analytics Market by Region
8.2.2 Global Data Management Market by Region
8.2.3 Global Data Discovery Market by Region
8.2.4 Global Data Visualization Market by Region
8.3 Global Services Market by Region
Chapter 9. Global Mobile Apps and Web Analytics Market by Region
9.1 North America Mobile Apps and Web Analytics Market
9.1.1 North America Mobile Apps and Web Analytics Market by Application
9.1.1.1 North America Search Engine Ranking & Tracking Market by Country
9.1.1.2 North America Mobile Advertising & Marketing Analytics Market by Country
9.1.1.3 North America Marketing Automation & Content Marketing Market by Country
9.1.1.4 North America Application Performance & Advertising Optimization Market by Country
9.1.1.5 North America In App & Web Behavioral Analysis Market by Country
9.1.1.6 North America Social Media Management & Others Market by Country
9.1.2 North America Mobile Apps and Web Analytics Market by Vertical
9.1.2.1 North America BFSI Market by Country
9.1.2.2 North America Telecommunication Market by Country
9.1.2.3 North America Media & Entertainment Market by Country
9.1.2.4 North America Retail & Ecommerce Market by Country
9.1.2.5 North America Government & Public Sector Market by Country
9.1.2.6 North America Transportation & Logistics Market by Country
9.1.2.7 North America Manufacturing Market by Country
9.1.2.8 North America Travel & Hospitality Market by Country
9.1.2.9 North America Healthcare & Lifesciences Market by Country
9.1.2.10 North America Other Vertical Market by Country
9.1.3 North America Mobile Apps and Web Analytics Market by Deployment Mode
9.1.3.1 North America Cloud Market by Country
9.1.3.2 North America On-premise Market by Country
9.1.4 North America Mobile Apps and Web Analytics Market by Organization Size
9.1.4.1 North America Large Enterprises Market by Country
9.1.4.2 North America Small & Medium Enterprises Market by Country
9.1.5 North America Mobile Apps and Web Analytics Market by Component
9.1.5.1 North America Solution Market by Country
9.1.5.2 North America Mobile Apps and Web Analytics Market by Solution Type
9.1.5.2.1 North America Data Analytics Market by Country
9.1.5.2.2 North America Data Management Market by Country
9.1.5.2.3 North America Data Discovery Market by Country
9.1.5.2.4 North America Data Visualization Market by Country
9.1.5.3 North America Services Market by Country
9.1.6 North America Mobile Apps and Web Analytics Market by Country
9.1.6.1 US Mobile Apps and Web Analytics Market
9.1.6.1.1 US Mobile Apps and Web Analytics Market by Application
9.1.6.1.2 US Mobile Apps and Web Analytics Market by Vertical
9.1.6.1.3 US Mobile Apps and Web Analytics Market by Deployment Mode
9.1.6.1.4 US Mobile Apps and Web Analytics Market by Organization Size
9.1.6.1.5 US Mobile Apps and Web Analytics Market by Component
9.1.6.2 Canada Mobile Apps and Web Analytics Market
9.1.6.2.1 Canada Mobile Apps and Web Analytics Market by Application
9.1.6.2.2 Canada Mobile Apps and Web Analytics Market by Vertical
9.1.6.2.3 Canada Mobile Apps and Web Analytics Market by Deployment Mode
9.1.6.2.4 Canada Mobile Apps and Web Analytics Market by Organization Size
9.1.6.2.5 Canada Mobile Apps and Web Analytics Market by Component
9.1.6.3 Mexico Mobile Apps and Web Analytics Market
9.1.6.3.1 Mexico Mobile Apps and Web Analytics Market by Application
9.1.6.3.2 Mexico Mobile Apps and Web Analytics Market by Vertical
9.1.6.3.3 Mexico Mobile Apps and Web Analytics Market by Deployment Mode
9.1.6.3.4 Mexico Mobile Apps and Web Analytics Market by Organization Size
9.1.6.3.5 Mexico Mobile Apps and Web Analytics Market by Component
9.1.6.4 Rest of North America Mobile Apps and Web Analytics Market
9.1.6.4.1 Rest of North America Mobile Apps and Web Analytics Market by Application
9.1.6.4.2 Rest of North America Mobile Apps and Web Analytics Market by Vertical
9.1.6.4.3 Rest of North America Mobile Apps and Web Analytics Market by Deployment Mode
9.1.6.4.4 Rest of North America Mobile Apps and Web Analytics Market by Organization Size
9.1.6.4.5 Rest of North America Mobile Apps and Web Analytics Market by Component
9.2 Europe Mobile Apps and Web Analytics Market
9.2.1 Europe Mobile Apps and Web Analytics Market by Application
9.2.1.1 Europe Search Engine Ranking & Tracking Market by Country
9.2.1.2 Europe Mobile Advertising & Marketing Analytics Market by Country
9.2.1.3 Europe Marketing Automation & Content Marketing Market by Country
9.2.1.4 Europe Application Performance & Advertising Optimization Market by Country
9.2.1.5 Europe In App & Web Behavioral Analysis Market by Country
9.2.1.6 Europe Social Media Management & Others Market by Country
9.2.2 Europe Mobile Apps and Web Analytics Market by Vertical
9.2.2.1 Europe BFSI Market by Country
9.2.2.2 Europe Telecommunication Market by Country
9.2.2.3 Europe Media & Entertainment Market by Country
9.2.2.4 Europe Retail & Ecommerce Market by Country
9.2.2.5 Europe Government & Public Sector Market by Country
9.2.2.6 Europe Transportation & Logistics Market by Country
9.2.2.7 Europe Manufacturing Market by Country
9.2.2.8 Europe Travel & Hospitality Market by Country
9.2.2.9 Europe Healthcare & Lifesciences Market by Country
9.2.2.10 Europe Other Vertical Market by Country
9.2.3 Europe Mobile Apps and Web Analytics Market by Deployment Mode
9.2.3.1 Europe Cloud Market by Country
9.2.3.2 Europe On-premise Market by Country
9.2.4 Europe Mobile Apps and Web Analytics Market by Organization Size
9.2.4.1 Europe Large Enterprises Market by Country
9.2.4.2 Europe Small & Medium Enterprises Market by Country
9.2.5 Europe Mobile Apps and Web Analytics Market by Component
9.2.5.1 Europe Solution Market by Country
9.2.5.2 Europe Mobile Apps and Web Analytics Market by Solution Type
9.2.5.2.1 Europe Data Analytics Market by Country
9.2.5.2.2 Europe Data Management Market by Country
9.2.5.2.3 Europe Data Discovery Market by Country
9.2.5.2.4 Europe Data Visualization Market by Country
9.2.5.3 Europe Services Market by Country
9.2.6 Europe Mobile Apps and Web Analytics Market by Country
9.2.6.1 Germany Mobile Apps and Web Analytics Market
9.2.6.1.1 Germany Mobile Apps and Web Analytics Market by Application
9.2.6.1.2 Germany Mobile Apps and Web Analytics Market by Vertical
9.2.6.1.3 Germany Mobile Apps and Web Analytics Market by Deployment Mode
9.2.6.1.4 Germany Mobile Apps and Web Analytics Market by Organization Size
9.2.6.1.5 Germany Mobile Apps and Web Analytics Market by Component
9.2.6.2 UK Mobile Apps and Web Analytics Market
9.2.6.2.1 UK Mobile Apps and Web Analytics Market by Application
9.2.6.2.2 UK Mobile Apps and Web Analytics Market by Vertical
9.2.6.2.3 UK Mobile Apps and Web Analytics Market by Deployment Mode
9.2.6.2.4 UK Mobile Apps and Web Analytics Market by Organization Size
9.2.6.2.5 UK Mobile Apps and Web Analytics Market by Component
9.2.6.3 France Mobile Apps and Web Analytics Market
9.2.6.3.1 France Mobile Apps and Web Analytics Market by Application
9.2.6.3.2 France Mobile Apps and Web Analytics Market by Vertical
9.2.6.3.3 France Mobile Apps and Web Analytics Market by Deployment Mode
9.2.6.3.4 France Mobile Apps and Web Analytics Market by Organization Size
9.2.6.3.5 France Mobile Apps and Web Analytics Market by Component
9.2.6.4 Russia Mobile Apps and Web Analytics Market
9.2.6.4.1 Russia Mobile Apps and Web Analytics Market by Application
9.2.6.4.2 Russia Mobile Apps and Web Analytics Market by Vertical
9.2.6.4.3 Russia Mobile Apps and Web Analytics Market by Deployment Mode
9.2.6.4.4 Russia Mobile Apps and Web Analytics Market by Organization Size
9.2.6.4.5 Russia Mobile Apps and Web Analytics Market by Component
9.2.6.5 Spain Mobile Apps and Web Analytics Market
9.2.6.5.1 Spain Mobile Apps and Web Analytics Market by Application
9.2.6.5.2 Spain Mobile Apps and Web Analytics Market by Vertical
9.2.6.5.3 Spain Mobile Apps and Web Analytics Market by Deployment Mode
9.2.6.5.4 Spain Mobile Apps and Web Analytics Market by Organization Size
9.2.6.5.5 Spain Mobile Apps and Web Analytics Market by Component
9.2.6.6 Italy Mobile Apps and Web Analytics Market
9.2.6.6.1 Italy Mobile Apps and Web Analytics Market by Application
9.2.6.6.2 Italy Mobile Apps and Web Analytics Market by Vertical
9.2.6.6.3 Italy Mobile Apps and Web Analytics Market by Deployment Mode
9.2.6.6.4 Italy Mobile Apps and Web Analytics Market by Organization Size
9.2.6.6.5 Italy Mobile Apps and Web Analytics Market by Component
9.2.6.7 Rest of Europe Mobile Apps and Web Analytics Market
9.2.6.7.1 Rest of Europe Mobile Apps and Web Analytics Market by Application
9.2.6.7.2 Rest of Europe Mobile Apps and Web Analytics Market by Vertical
9.2.6.7.3 Rest of Europe Mobile Apps and Web Analytics Market by Deployment Mode
9.2.6.7.4 Rest of Europe Mobile Apps and Web Analytics Market by Organization Size
9.2.6.7.5 Rest of Europe Mobile Apps and Web Analytics Market by Component
9.3 Asia Pacific Mobile Apps and Web Analytics Market
9.3.1 Asia Pacific Mobile Apps and Web Analytics Market by Application
9.3.1.1 Asia Pacific Search Engine Ranking & Tracking Market by Country
9.3.1.2 Asia Pacific Mobile Advertising & Marketing Analytics Market by Country
9.3.1.3 Asia Pacific Marketing Automation & Content Marketing Market by Country
9.3.1.4 Asia Pacific Application Performance & Advertising Optimization Market by Country
9.3.1.5 Asia Pacific In App & Web Behavioral Analysis Market by Country
9.3.1.6 Asia Pacific Social Media Management & Others Market by Country
9.3.2 Asia Pacific Mobile Apps and Web Analytics Market by Vertical
9.3.2.1 Asia Pacific BFSI Market by Country
9.3.2.2 Asia Pacific Telecommunication Market by Country
9.3.2.3 Asia Pacific Media & Entertainment Market by Country
9.3.2.4 Asia Pacific Retail & Ecommerce Market by Country
9.3.2.5 Asia Pacific Government & Public Sector Market by Country
9.3.2.6 Asia Pacific Transportation & Logistics Market by Country
9.3.2.7 Asia Pacific Manufacturing Market by Country
9.3.2.8 Asia Pacific Travel & Hospitality Market by Country
9.3.2.9 Asia Pacific Healthcare & Lifesciences Market by Country
9.3.2.10 Asia Pacific Other Vertical Market by Country
9.3.3 Asia Pacific Mobile Apps and Web Analytics Market by Deployment Mode
9.3.3.1 Asia Pacific Cloud Market by Country
9.3.3.2 Asia Pacific On-premise Market by Country
9.3.4 Asia Pacific Mobile Apps and Web Analytics Market by Organization Size
9.3.4.1 Asia Pacific Large Enterprises Market by Country
9.3.4.2 Asia Pacific Small & Medium Enterprises Market by Country
9.3.5 Asia Pacific Mobile Apps and Web Analytics Market by Component
9.3.5.1 Asia Pacific Solution Market by Country
9.3.5.2 Asia Pacific Mobile Apps and Web Analytics Market by Solution Type
9.3.5.2.1 Asia Pacific Data Analytics Market by Country
9.3.5.2.2 Asia Pacific Data Management Market by Country
9.3.5.2.3 Asia Pacific Data Discovery Market by Country
9.3.5.2.4 Asia Pacific Data Visualization Market by Country
9.3.5.3 Asia Pacific Services Market by Country
9.3.6 Asia Pacific Mobile Apps and Web Analytics Market by Country
9.3.6.1 China Mobile Apps and Web Analytics Market
9.3.6.1.1 China Mobile Apps and Web Analytics Market by Application
9.3.6.1.2 China Mobile Apps and Web Analytics Market by Vertical
9.3.6.1.3 China Mobile Apps and Web Analytics Market by Deployment Mode
9.3.6.1.4 China Mobile Apps and Web Analytics Market by Organization Size
9.3.6.1.5 China Mobile Apps and Web Analytics Market by Component
9.3.6.2 Japan Mobile Apps and Web Analytics Market
9.3.6.2.1 Japan Mobile Apps and Web Analytics Market by Application
9.3.6.2.2 Japan Mobile Apps and Web Analytics Market by Vertical
9.3.6.2.3 Japan Mobile Apps and Web Analytics Market by Deployment Mode
9.3.6.2.4 Japan Mobile Apps and Web Analytics Market by Organization Size
9.3.6.2.5 Japan Mobile Apps and Web Analytics Market by Component
9.3.6.3 India Mobile Apps and Web Analytics Market
9.3.6.3.1 India Mobile Apps and Web Analytics Market by Application
9.3.6.3.2 India Mobile Apps and Web Analytics Market by Vertical
9.3.6.3.3 India Mobile Apps and Web Analytics Market by Deployment Mode
9.3.6.3.4 India Mobile Apps and Web Analytics Market by Organization Size
9.3.6.3.5 India Mobile Apps and Web Analytics Market by Component
9.3.6.4 South Korea Mobile Apps and Web Analytics Market
9.3.6.4.1 South Korea Mobile Apps and Web Analytics Market by Application
9.3.6.4.2 South Korea Mobile Apps and Web Analytics Market by Vertical
9.3.6.4.3 South Korea Mobile Apps and Web Analytics Market by Deployment Mode
9.3.6.4.4 South Korea Mobile Apps and Web Analytics Market by Organization Size
9.3.6.4.5 South Korea Mobile Apps and Web Analytics Market by Component
9.3.6.5 Singapore Mobile Apps and Web Analytics Market
9.3.6.5.1 Singapore Mobile Apps and Web Analytics Market by Application
9.3.6.5.2 Singapore Mobile Apps and Web Analytics Market by Vertical
9.3.6.5.3 Singapore Mobile Apps and Web Analytics Market by Deployment Mode
9.3.6.5.4 Singapore Mobile Apps and Web Analytics Market by Organization Size
9.3.6.5.5 Singapore Mobile Apps and Web Analytics Market by Component
9.3.6.6 Malaysia Mobile Apps and Web Analytics Market
9.3.6.6.1 Malaysia Mobile Apps and Web Analytics Market by Application
9.3.6.6.2 Malaysia Mobile Apps and Web Analytics Market by Vertical
9.3.6.6.3 Malaysia Mobile Apps and Web Analytics Market by Deployment Mode
9.3.6.6.4 Malaysia Mobile Apps and Web Analytics Market by Organization Size
9.3.6.6.5 Malaysia Mobile Apps and Web Analytics Market by Component
9.3.6.7 Rest of Asia Pacific Mobile Apps and Web Analytics Market
9.3.6.7.1 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Application
9.3.6.7.2 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Vertical
9.3.6.7.3 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Deployment Mode
9.3.6.7.4 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Organization Size
9.3.6.7.5 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Component
9.4 LAMEA Mobile Apps and Web Analytics Market
9.4.1 LAMEA Mobile Apps and Web Analytics Market by Application
9.4.1.1 LAMEA Search Engine Ranking & Tracking Market by Country
9.4.1.2 LAMEA Mobile Advertising & Marketing Analytics Market by Country
9.4.1.3 LAMEA Marketing Automation & Content Marketing Market by Country
9.4.1.4 LAMEA Application Performance & Advertising Optimization Market by Country
9.4.1.5 LAMEA In App & Web Behavioral Analysis Market by Country
9.4.1.6 LAMEA Social Media Management & Others Market by Country
9.4.2 LAMEA Mobile Apps and Web Analytics Market by Vertical
9.4.2.1 LAMEA BFSI Market by Country
9.4.2.2 LAMEA Telecommunication Market by Country
9.4.2.3 LAMEA Media & Entertainment Market by Country
9.4.2.4 LAMEA Retail & Ecommerce Market by Country
9.4.2.5 LAMEA Government & Public Sector Market by Country
9.4.2.6 LAMEA Transportation & Logistics Market by Country
9.4.2.7 LAMEA Manufacturing Market by Country
9.4.2.8 LAMEA Travel & Hospitality Market by Country
9.4.2.9 LAMEA Healthcare & Lifesciences Market by Country
9.4.2.10 LAMEA Other Vertical Market by Country
9.4.3 LAMEA Mobile Apps and Web Analytics Market by Deployment Mode
9.4.3.1 LAMEA Cloud Market by Country
9.4.3.2 LAMEA On-premise Market by Country
9.4.4 LAMEA Mobile Apps and Web Analytics Market by Organization Size
9.4.4.1 LAMEA Large Enterprises Market by Country
9.4.4.2 LAMEA Small & Medium Enterprises Market by Country
9.4.5 LAMEA Mobile Apps and Web Analytics Market by Component
9.4.5.1 LAMEA Solution Market by Country
9.4.5.2 LAMEA Mobile Apps and Web Analytics Market by Solution Type
9.4.5.2.1 LAMEA Data Analytics Market by Country
9.4.5.2.2 LAMEA Data Management Market by Country
9.4.5.2.3 LAMEA Data Discovery Market by Country
9.4.5.2.4 LAMEA Data Visualization Market by Country
9.4.5.3 LAMEA Services Market by Country
9.4.6 LAMEA Mobile Apps and Web Analytics Market by Country
9.4.6.1 Brazil Mobile Apps and Web Analytics Market
9.4.6.1.1 Brazil Mobile Apps and Web Analytics Market by Application
9.4.6.1.2 Brazil Mobile Apps and Web Analytics Market by Vertical
9.4.6.1.3 Brazil Mobile Apps and Web Analytics Market by Deployment Mode
9.4.6.1.4 Brazil Mobile Apps and Web Analytics Market by Organization Size
9.4.6.1.5 Brazil Mobile Apps and Web Analytics Market by Component
9.4.6.2 Argentina Mobile Apps and Web Analytics Market
9.4.6.2.1 Argentina Mobile Apps and Web Analytics Market by Application
9.4.6.2.2 Argentina Mobile Apps and Web Analytics Market by Vertical
9.4.6.2.3 Argentina Mobile Apps and Web Analytics Market by Deployment Mode
9.4.6.2.4 Argentina Mobile Apps and Web Analytics Market by Organization Size
9.4.6.2.5 Argentina Mobile Apps and Web Analytics Market by Component
9.4.6.3 UAE Mobile Apps and Web Analytics Market
9.4.6.3.1 UAE Mobile Apps and Web Analytics Market by Application
9.4.6.3.2 UAE Mobile Apps and Web Analytics Market by Vertical
9.4.6.3.3 UAE Mobile Apps and Web Analytics Market by Deployment Mode
9.4.6.3.4 UAE Mobile Apps and Web Analytics Market by Organization Size
9.4.6.3.5 UAE Mobile Apps and Web Analytics Market by Component
9.4.6.4 Saudi Arabia Mobile Apps and Web Analytics Market
9.4.6.4.1 Saudi Arabia Mobile Apps and Web Analytics Market by Application
9.4.6.4.2 Saudi Arabia Mobile Apps and Web Analytics Market by Vertical
9.4.6.4.3 Saudi Arabia Mobile Apps and Web Analytics Market by Deployment Mode
9.4.6.4.4 Saudi Arabia Mobile Apps and Web Analytics Market by Organization Size
9.4.6.4.5 Saudi Arabia Mobile Apps and Web Analytics Market by Component
9.4.6.5 South Africa Mobile Apps and Web Analytics Market
9.4.6.5.1 South Africa Mobile Apps and Web Analytics Market by Application
9.4.6.5.2 South Africa Mobile Apps and Web Analytics Market by Vertical
9.4.6.5.3 South Africa Mobile Apps and Web Analytics Market by Deployment Mode
9.4.6.5.4 South Africa Mobile Apps and Web Analytics Market by Organization Size
9.4.6.5.5 South Africa Mobile Apps and Web Analytics Market by Component
9.4.6.6 Nigeria Mobile Apps and Web Analytics Market
9.4.6.6.1 Nigeria Mobile Apps and Web Analytics Market by Application
9.4.6.6.2 Nigeria Mobile Apps and Web Analytics Market by Vertical
9.4.6.6.3 Nigeria Mobile Apps and Web Analytics Market by Deployment Mode
9.4.6.6.4 Nigeria Mobile Apps and Web Analytics Market by Organization Size
9.4.6.6.5 Nigeria Mobile Apps and Web Analytics Market by Component
9.4.6.7 Rest of LAMEA Mobile Apps and Web Analytics Market
9.4.6.7.1 Rest of LAMEA Mobile Apps and Web Analytics Market by Application
9.4.6.7.2 Rest of LAMEA Mobile Apps and Web Analytics Market by Vertical
9.4.6.7.3 Rest of LAMEA Mobile Apps and Web Analytics Market by Deployment Mode
9.4.6.7.4 Rest of LAMEA Mobile Apps and Web Analytics Market by Organization Size
9.4.6.7.5 Rest of LAMEA Mobile Apps and Web Analytics Market by Component
Chapter 10. Company Profiles
10.1 SAP SE
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.5.3 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 IBM Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional & Segmental Analysis
10.2.4 Research & Development Expenses
10.2.5 Recent strategies and developments:
10.2.5.1 Product Launches and Product Expansions:
10.2.5.2 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental Analysis
10.3.4 Recent strategies and developments:
10.3.4.1 Partnerships, Collaborations, and Agreements:
10.3.5 SWOT Analysis
10.4 Teradata Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 Oracle Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 Google LLC (Alphabet, Inc.)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 SWOT Analysis
10.8 SAS Institute, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Partnerships, Collaborations, and Agreements:
10.8.2.2 Acquisition and Mergers:
10.9 Adobe, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 Recent strategies and developments:
10.9.5.1 Product Launches and Product Expansions:
10.10. Micro Focus International PLC (Open Text Corporation)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expenses
Companies Mentioned
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
Methodology
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