The North America Extended Reality Market should witness market growth of 28.3% CAGR during the forecast period (2022-2028).
The pandemic createda spike in demand for AR and VRproducts. As a result, several companies have begun producing these products with cutting-edge technologies and unique functionalities and attributes. For example, some tablets offer dual 3G SIM for surfing andcalling needs in a single tab, while others have various CPUs and operating systems (OS), like Android ICS, which is currently progressively being displaced by Android Jellybean.
The characteristics and specifications of the next augmented and virtual realities are projected to undergo a revolution owing to cutting-edge technology and innovation. Additionally, 5G technology is anticipated to offer attractive market expansion opportunities. People are responding to it quite well, and as a result, improvements in tablet technology will undoubtedly generate excitement in the AR and VRindustries.
eCommerce and online buying have significantly changed the retail industry. As customers can try things out on their cellphones before buying them, augmented reality technology isbringingproducts to life. Users of VRheadsets caninteract with brands in a virtual setting. In addition, users areable to test-drive and put together sturdy goods like furniture and appliances within the VR through immersive storytelling. In the coming years, the market will advance owing to these intriguing possibilities.
A hub for cutting-edge technology is foundin thisregion. The increased use of XRis attributed to industrialization and rising industrial safety consciousness.Among the most advanced XRmarkets is anticipated to be in the US. The majority of American-based businesses are leading the way in this technology. A strong regional AR ecosystem has been developed due to widespread technological exposure and the accessibility of smart devices. The region also boasts the highest rate of smart gadget adoption, particularly for smart glasses and smartwatches. Due to the substantial influence that smart devices, particularly smartphones, have on the development of the AR industry, the region presents a sizable opportunity. This supports the growth of the regional market.
The US market dominated the North America Extended Reality Market by Country in 2021 and would continue to be a dominant market till 2028; thereby, achieving a market value of $43,426.2 million by 2028. The Canada market is poised to grow at a CAGR of 31.2% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 30% during (2022-2028).
Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). Based on End-user, the market is segmented into Gaming, Aerospace & Defense, Manufacturing & Industrial, Healthcare, Education, Retail, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc. (Facebook), Sony Corporation, Microsoft Corporation, Google LLC (Alphabet Inc.), Accenture PLC, Qualcomm Incorporated (Qualcomm Technologies, Inc.), HTC Corporation, Unity Software, Inc., Adobe, Inc., and SoftServe, Inc.
The pandemic createda spike in demand for AR and VRproducts. As a result, several companies have begun producing these products with cutting-edge technologies and unique functionalities and attributes. For example, some tablets offer dual 3G SIM for surfing andcalling needs in a single tab, while others have various CPUs and operating systems (OS), like Android ICS, which is currently progressively being displaced by Android Jellybean.
The characteristics and specifications of the next augmented and virtual realities are projected to undergo a revolution owing to cutting-edge technology and innovation. Additionally, 5G technology is anticipated to offer attractive market expansion opportunities. People are responding to it quite well, and as a result, improvements in tablet technology will undoubtedly generate excitement in the AR and VRindustries.
eCommerce and online buying have significantly changed the retail industry. As customers can try things out on their cellphones before buying them, augmented reality technology isbringingproducts to life. Users of VRheadsets caninteract with brands in a virtual setting. In addition, users areable to test-drive and put together sturdy goods like furniture and appliances within the VR through immersive storytelling. In the coming years, the market will advance owing to these intriguing possibilities.
A hub for cutting-edge technology is foundin thisregion. The increased use of XRis attributed to industrialization and rising industrial safety consciousness.Among the most advanced XRmarkets is anticipated to be in the US. The majority of American-based businesses are leading the way in this technology. A strong regional AR ecosystem has been developed due to widespread technological exposure and the accessibility of smart devices. The region also boasts the highest rate of smart gadget adoption, particularly for smart glasses and smartwatches. Due to the substantial influence that smart devices, particularly smartphones, have on the development of the AR industry, the region presents a sizable opportunity. This supports the growth of the regional market.
The US market dominated the North America Extended Reality Market by Country in 2021 and would continue to be a dominant market till 2028; thereby, achieving a market value of $43,426.2 million by 2028. The Canada market is poised to grow at a CAGR of 31.2% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 30% during (2022-2028).
Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). Based on End-user, the market is segmented into Gaming, Aerospace & Defense, Manufacturing & Industrial, Healthcare, Education, Retail, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc. (Facebook), Sony Corporation, Microsoft Corporation, Google LLC (Alphabet Inc.), Accenture PLC, Qualcomm Incorporated (Qualcomm Technologies, Inc.), HTC Corporation, Unity Software, Inc., Adobe, Inc., and SoftServe, Inc.
Scope of the Study
By Component
- Hardware
- Software
- Services
By Technology
- Virtual Reality (VR)
- Augmented Reality (AR)
- Mixed Reality (MR)
By End-user
- Gaming
- Aerospace & Defense
- Manufacturing & Industrial
- Healthcare
- Education
- Retail
- Media & Entertainment
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Meta Platforms, Inc. (Facebook)
- Sony Corporation
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Accenture PLC
- Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- HTC Corporation
- Unity Software, Inc.
- Adobe, Inc.
- SoftServe, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Extended Reality Market, by Component
1.4.2 North America Extended Reality Market, by Technology
1.4.3 North America Extended Reality Market, by End User
1.4.4 North America Extended Reality Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2020, Sep - 2023, Feb) Leading Players
Chapter 4. North America Extended Reality Market by Component
4.1 North America Hardware Market by Country
4.2 North America Software Market by Country
4.3 North America Services Market by Country
Chapter 5. North America Extended Reality Market by Technology
5.1 North America Virtual Reality (VR) Market by Country
5.2 North America Augmented Reality (AR) Market by Country
5.3 North America Mixed Reality (MR) Market by Country
Chapter 6. North America Extended Reality Market by End User
6.1 North America Gaming Market by Country
6.2 North America Aerospace & Defense Market by Country
6.3 North America Manufacturing & Industrial Market by Country
6.4 North America Healthcare Market by Country
6.5 North America Education Market by Country
6.6 North America Retail Market by Country
6.7 North America Media & Entertainment Market by Country
6.8 North America Others Market by Country
Chapter 7. North America Extended Reality Market by Country
7.1 US Extended Reality Market
7.1.1 US Extended Reality Market by Component
7.1.2 US Extended Reality Market by Technology
7.1.3 US Extended Reality Market by End User
7.2 Canada Extended Reality Market
7.2.1 Canada Extended Reality Market by Component
7.2.2 Canada Extended Reality Market by Technology
7.2.3 Canada Extended Reality Market by End User
7.3 Mexico Extended Reality Market
7.3.1 Mexico Extended Reality Market by Component
7.3.2 Mexico Extended Reality Market by Technology
7.3.3 Mexico Extended Reality Market by End User
7.4 Rest of North America Extended Reality Market
7.4.1 Rest of North America Extended Reality Market by Component
7.4.2 Rest of North America Extended Reality Market by Technology
7.4.3 Rest of North America Extended Reality Market by End User
Chapter 8. Company Profiles
8.1 Meta Platforms, Inc. (Facebook)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segment and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Sony Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Microsoft Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.6 SWOT Analysis
8.4 Google LLC (Alphabet Inc.)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Accenture PLC
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Qualcomm Incorporated (Qualcomm Technologies, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Product Launches and Product Expansions:
8.7 HTC Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Unity Software, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations, and Agreements:
8.8.5.2 Acquisition and Mergers:
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.10. SoftServe, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
Companies Mentioned
- Meta Platforms, Inc. (Facebook)
- Sony Corporation
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Accenture PLC
- Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- HTC Corporation
- Unity Software, Inc.
- Adobe, Inc.
- SoftServe, Inc.
Methodology
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