The Latin America, Middle East and Africa Programmatic Display Advertising Market should witness market growth of 36.0% CAGR during the forecast period (2022-2028).
Brands have historically outsourced their digital marketing requirements to advertise their goods and services via programmatic advertising. Yet, several businesses have recently moved their operations in-house using self-service tools and platforms. Campaign effectiveness and cost-effectiveness are only two advantages of in-house programmatic advertising, but companies also demand flexibility and control over their marketing content and first-party data.
Since they can learn from their past behavior and adjust it in response to novel patterns, they discover that machine-learning AI algorithms are far more adapted to the real-time context of programmatic advertising than non-AI algorithms. AI systems may also analyze large datasets quickly. These factors influence how AI influences several parts of programmatic advertising.
Companies in the market, including MediaMath, Xandr, etc., are interested in AI for programmatic advertising due to several benefits, including the ability to help marketers adjust their bid strategy in light of consumer data and determine the right bid price for the ad space they want to purchase. This decreases ad expenditure and raises ROI. In addition, AI may help determine which advertisers are more likely to succeed with their proposals for the available ad space by limiting the auction to the most qualified bidders. Publishers positively benefit from this.
Digital marketing strategies are also becoming more and more common among Dubai-based businesses. Companies are using these strategies to raise public awareness of their businesses. Several digital marketing methods are used to draw in consumers and promote items to individuals all over the world. These methods include social media marketing, email marketing, link building for SEO, pay-per-click advertising, and online presence. While social media marketing has become increasingly common in Dubai, all these techniques are still the finest for marketing. Due to the enormous demand from international corporations in the city, which is regarded as the home to headquarters in the pan-Arabic area, programmatic advertising is expanding in Dubai. This supports the growth of the regional market.
The Brazil market dominated the LAMEA Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $46,787.6 Million by 2028. The Argentina market is exhibiting a CAGR of 36.8% during (2022-2028). Additionally, The UAE market would showcase a CAGR of 35.7% during (2022-2028).
Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Brands have historically outsourced their digital marketing requirements to advertise their goods and services via programmatic advertising. Yet, several businesses have recently moved their operations in-house using self-service tools and platforms. Campaign effectiveness and cost-effectiveness are only two advantages of in-house programmatic advertising, but companies also demand flexibility and control over their marketing content and first-party data.
Since they can learn from their past behavior and adjust it in response to novel patterns, they discover that machine-learning AI algorithms are far more adapted to the real-time context of programmatic advertising than non-AI algorithms. AI systems may also analyze large datasets quickly. These factors influence how AI influences several parts of programmatic advertising.
Companies in the market, including MediaMath, Xandr, etc., are interested in AI for programmatic advertising due to several benefits, including the ability to help marketers adjust their bid strategy in light of consumer data and determine the right bid price for the ad space they want to purchase. This decreases ad expenditure and raises ROI. In addition, AI may help determine which advertisers are more likely to succeed with their proposals for the available ad space by limiting the auction to the most qualified bidders. Publishers positively benefit from this.
Digital marketing strategies are also becoming more and more common among Dubai-based businesses. Companies are using these strategies to raise public awareness of their businesses. Several digital marketing methods are used to draw in consumers and promote items to individuals all over the world. These methods include social media marketing, email marketing, link building for SEO, pay-per-click advertising, and online presence. While social media marketing has become increasingly common in Dubai, all these techniques are still the finest for marketing. Due to the enormous demand from international corporations in the city, which is regarded as the home to headquarters in the pan-Arabic area, programmatic advertising is expanding in Dubai. This supports the growth of the regional market.
The Brazil market dominated the LAMEA Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $46,787.6 Million by 2028. The Argentina market is exhibiting a CAGR of 36.8% during (2022-2028). Additionally, The UAE market would showcase a CAGR of 35.7% during (2022-2028).
Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Scope of the Study
By Type
- Private Marketplaces
- Real time Bidding
- Automated Guaranteed
By Vertical
- BFSI
- Telecom & IT
- Automotive
- Healthcare
- Manufacturing
- Government
- Others
By Ad Format
- Online Video
- Online Display
- Mobile Video
- Mobile Display
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Programmatic Display Advertising Market, by Type
1.4.2 LAMEA Programmatic Display Advertising Market, by Vertical
1.4.3 LAMEA Programmatic Display Advertising Market, by Ad Format
1.4.4 LAMEA Programmatic Display Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players
Chapter 4. LAMEA Programmatic Display Advertising Market by Type
4.1 LAMEA Private Marketplaces Market by Country
4.2 LAMEA Real time Bidding Market by Country
4.3 LAMEA Automated Guaranteed Market by Country
Chapter 5. LAMEA Programmatic Display Advertising Market by Vertical
5.1 LAMEA BFSI Market by Country
5.2 LAMEA Telecom & IT Market by Country
5.3 LAMEA Automotive Market by Country
5.4 LAMEA Healthcare Market by Country
5.5 LAMEA Manufacturing Market by Country
5.6 LAMEA Government Market by Country
5.7 LAMEA Others Market by Country
Chapter 6. LAMEA Programmatic Display Advertising Market by Ad Format
6.1 LAMEA Online Video Market by Country
6.2 LAMEA Online Display Market by Country
6.3 LAMEA Mobile Video Market by Country
6.4 LAMEA Mobile Display Market by Country
Chapter 7. LAMEA Programmatic Display Advertising Market by Country
7.1 Brazil Programmatic Display Advertising Market
7.1.1 Brazil Programmatic Display Advertising Market by Type
7.1.2 Brazil Programmatic Display Advertising Market by Vertical
7.1.3 Brazil Programmatic Display Advertising Market by Ad Format
7.2 Argentina Programmatic Display Advertising Market
7.2.1 Argentina Programmatic Display Advertising Market by Type
7.2.2 Argentina Programmatic Display Advertising Market by Vertical
7.2.3 Argentina Programmatic Display Advertising Market by Ad Format
7.3 UAE Programmatic Display Advertising Market
7.3.1 UAE Programmatic Display Advertising Market by Type
7.3.2 UAE Programmatic Display Advertising Market by Vertical
7.3.3 UAE Programmatic Display Advertising Market by Ad Format
7.4 Saudi Arabia Programmatic Display Advertising Market
7.4.1 Saudi Arabia Programmatic Display Advertising Market by Type
7.4.2 Saudi Arabia Programmatic Display Advertising Market by Vertical
7.4.3 Saudi Arabia Programmatic Display Advertising Market by Ad Format
7.5 South Africa Programmatic Display Advertising Market
7.5.1 South Africa Programmatic Display Advertising Market by Type
7.5.2 South Africa Programmatic Display Advertising Market by Vertical
7.5.3 South Africa Programmatic Display Advertising Market by Ad Format
7.6 Nigeria Programmatic Display Advertising Market
7.6.1 Nigeria Programmatic Display Advertising Market by Type
7.6.2 Nigeria Programmatic Display Advertising Market by Vertical
7.6.3 Nigeria Programmatic Display Advertising Market by Ad Format
7.7 Rest of LAMEA Programmatic Display Advertising Market
7.7.1 Rest of LAMEA Programmatic Display Advertising Market by Type
7.7.2 Rest of LAMEA Programmatic Display Advertising Market by Vertical
7.7.3 Rest of LAMEA Programmatic Display Advertising Market by Ad Format
Chapter 8. Company Profiles
8.1 LG Electronics (LG Corporation)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Magnite, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Partnerships, Collaborations, and Agreements:
8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Recent strategies and developments:
8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.10. BasisTech LLC
8.10.1 Company Overview
Companies Mentioned
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Methodology
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