The global licensed sports merchandise market size reached US$ 31.3 Billion in 2022. Looking forward, the analyst expects the market to reach US$ 39.9 Billion by 2028, exhibiting a CAGR of 4.13% during 2022-2028.
Licensed sports merchandise refers to various products that are endorsed by a sportsperson or a sports club. It includes products, such as sports gear, games, apparel, footwear and accessories for men, women and children that are available in a wide variety of colors, variants and sizes. The licensing organizations pay a certain amount of royalty to the sports entities for the merchandise that is sold with the copyrighted logos, designs and other brandings. This minimizes infringements on the trademarks of teams and players and aids in curbing the manufacturing of counterfeit products of sports-related brands.
A rising number of sports enthusiasts, along with rapid urbanization and the proliferation of the online retail sector, is one of the key factors driving the growth of the market. Furthermore, a significant increase in the number of regional and international sports leagues is also providing a boost to the market growth. There is a continual shift in consumer preference from traditional retailing channels toward online platforms that offer a wide range of products and convenient shopping experience of purchasing authentic premium-quality goods at competitive prices. Additionally, the development of innovative breathable, lightweight and waterproof sports apparel and accessories is also acting as another growth-inducing factor. Products such as jerseys, socks, tracksuits, t-shirts, lowers and activewear, which are printed with the logos of major sports teams, have gained immense traction among consumers who prefer fashionable casual and gym wear. Other factors, including rising expenditure capacities of the consumers, along with increasing investments in sports licensing across the globe, are projected to drive the market further.
Licensed sports merchandise refers to various products that are endorsed by a sportsperson or a sports club. It includes products, such as sports gear, games, apparel, footwear and accessories for men, women and children that are available in a wide variety of colors, variants and sizes. The licensing organizations pay a certain amount of royalty to the sports entities for the merchandise that is sold with the copyrighted logos, designs and other brandings. This minimizes infringements on the trademarks of teams and players and aids in curbing the manufacturing of counterfeit products of sports-related brands.
A rising number of sports enthusiasts, along with rapid urbanization and the proliferation of the online retail sector, is one of the key factors driving the growth of the market. Furthermore, a significant increase in the number of regional and international sports leagues is also providing a boost to the market growth. There is a continual shift in consumer preference from traditional retailing channels toward online platforms that offer a wide range of products and convenient shopping experience of purchasing authentic premium-quality goods at competitive prices. Additionally, the development of innovative breathable, lightweight and waterproof sports apparel and accessories is also acting as another growth-inducing factor. Products such as jerseys, socks, tracksuits, t-shirts, lowers and activewear, which are printed with the logos of major sports teams, have gained immense traction among consumers who prefer fashionable casual and gym wear. Other factors, including rising expenditure capacities of the consumers, along with increasing investments in sports licensing across the globe, are projected to drive the market further.
Key Market Segmentation:
The analyst provides an analysis of the key trends in each sub-segment of the global licensed sports merchandise market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel, price range and end-user.Breakup by Product Type:
- Apparel and Footwear
- Accessories and Gifts
- Toys and Games
- Others
Breakup by Distribution Channel:
- Online Stores
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Others
Breakup by Price Range:
- Premium
- Economic
Breakup by End-User:
- Men
- Women
- Children
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc., VF Corporation, etc.Key Questions Answered in This Report:
- How has the global licensed sports merchandise market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global licensed sports merchandise market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the price range?
- What is the breakup of the market based on the end-user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global licensed sports merchandise market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Licensed Sports Merchandise Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Apparel and Footwear
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Accessories and Gifts
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Toys and Games
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Online Stores
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Supermarkets and Hypermarkets
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Departmental Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Specialty Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Price Range
8.1 Premium
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Economic
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by End-User
9.1 Men
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Women
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Children
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 adidas AG
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Columbia Sportswear
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Dick's Sporting Goods Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 Fanatics Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 G-III Apparel Group Ltd.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.6 Hanesbrands Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 Nike Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Prada
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.9 Puma SE
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Sports Direct International Plc
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Under Armour Inc.
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Financials
15.3.11.4 SWOT Analysis
15.3.12 VF Corporation
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.12.4 SWOT Analysis
List of Figures
Figure 1: Global: Licensed Sports Merchandise Market: Major Drivers and Challenges
Figure 2: Global: Licensed Sports Merchandise Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Licensed Sports Merchandise Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Licensed Sports Merchandise Market: Breakup by Distribution Channel (in %), 2022
Figure 5: Global: Licensed Sports Merchandise Market: Breakup by Price Range (in %), 2022
Figure 6: Global: Licensed Sports Merchandise Market: Breakup by End-User (in %), 2022
Figure 7: Global: Licensed Sports Merchandise Market: Breakup by Region (in %), 2022
Figure 8: Global: Licensed Sports Merchandise Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: Licensed Sports Merchandise (Apparel and Footwear) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Licensed Sports Merchandise (Apparel and Footwear) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Licensed Sports Merchandise (Accessories and Gifts) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Licensed Sports Merchandise (Accessories and Gifts) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Licensed Sports Merchandise (Toys and Games) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Licensed Sports Merchandise (Toys and Games) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Licensed Sports Merchandise (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Licensed Sports Merchandise (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Licensed Sports Merchandise (Departmental Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Licensed Sports Merchandise (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Licensed Sports Merchandise (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Licensed Sports Merchandise (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Licensed Sports Merchandise (Premium) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Licensed Sports Merchandise (Premium) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Licensed Sports Merchandise (Economic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Licensed Sports Merchandise (Economic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Licensed Sports Merchandise (Men) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Licensed Sports Merchandise (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Licensed Sports Merchandise (Women) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Licensed Sports Merchandise (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Licensed Sports Merchandise (Children) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Licensed Sports Merchandise (Children) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: North America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: North America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: United States: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: United States: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Canada: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Canada: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Asia Pacific: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Asia Pacific: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: China: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: China: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Japan: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Japan: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: India: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: India: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: South Korea: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: South Korea: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Australia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Australia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Indonesia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Indonesia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Europe: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Europe: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Germany: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Germany: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: France: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: France: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: United Kingdom: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: United Kingdom: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Italy: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Italy: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Spain: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Spain: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Russia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Russia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Latin America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Latin America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Brazil: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Brazil: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Mexico: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Mexico: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Middle East and Africa: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: Middle East and Africa: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Global: Licensed Sports Merchandise Industry: SWOT Analysis
Figure 86: Global: Licensed Sports Merchandise Industry: Value Chain Analysis
Figure 87: Global: Licensed Sports Merchandise Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Licensed Sports Merchandise Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Licensed Sports Merchandise Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 4: Global: Licensed Sports Merchandise Market Forecast: Breakup by Price Range (in Million US$), 2023-2028
Table 5: Global: Licensed Sports Merchandise Market Forecast: Breakup by End-User (in Million US$), 2023-2028
Table 6: Global: Licensed Sports Merchandise Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Licensed Sports Merchandise Market Structure
Table 8: Global: Licensed Sports Merchandise Market: Key Players
Companies Mentioned
adidas AG- Columbia Sportswear
- Dick's Sporting Goods Inc.
- Fanatics Inc.
- G-III Apparel Group Ltd.
- Hanesbrands Inc.
- Nike Inc.
- Prada
- Puma SE
- Sports Direct International Plc
- Under Armour Inc.
- VF Corporation
Methodology
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