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Global Tonic Water Market (2023-2028) Competitive Analysis, Impact of Economic Slowdown & Impending Recession, Ansoff Analysis

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  • 205 Pages
  • February 2024
  • Infogence Global Research
  • ID: 5754754
The Global Tonic Water Market is estimated to be USD 2.88 Bn in 2023 and is expected to reach USD 4.22 Bn by 2028 growing at a CAGR of 7.9%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

  • The Global Tonic Water Market is segmented based on Product Type, Function, Packaging Form, Varient, Positioning, Distribution Channel, and Geography.
  • By Product Type, the market is classified into Regular Tonic Water, Low-Calorie Tonic Water, and Slimline Tonic Water.
  • By Function, the market is classified into Alcoholic Drinks, Medical Purposes, and Soft Drink.
  • By Packaging Form, the market is classified into Bottles and Cans.
  • By Varient, the market is classified into Flavoured and Traditional.
  • By Positioning, the market is classified into Premium and Standard.
  • By Distribution Channel, the market is classified into Supermarkets/hypermarkets, Convenience stores, Online Retailers, and Others.
  • By Geography, the market is classified into Americas, Europe, Middle East & Africa, and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Asahi Group Holdings, Ltd., Bradleys Tonic Co., Dr. Pepper Snapple, East Imperial, East Imperial Beverage Corp., El Guapo Bitters, Fentimans Ltd., etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

  • The report presents a detailed Ansoff matrix analysis for the Global Tonic Water Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
  • The publisher analyses the Global Tonic Water Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
  • Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Tonic Water Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 and the impact of economic slowdown & impending recession on the market are also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Rising Inclination Towards Ready-to-Drink Crafts Tonic
4.1.2 Significance of Premium Spirits and Social Media Influence
4.2 Restraints
4.2.1 Availability of Substitute Products
4.2.2 Low Awareness of Tonic Water
4.2.3 Product Recalls and High-Priced Tonic Water
4.3 Opportunities
4.3.1 Surge in Demand for Diet Tonic Water
4.3.2 Introduction of New Flavors with Added Sugar
4.3.3 Rise in Health Awareness Among People to Decrease Calorie Intake
4.4 Challenges
4.4.1 Side Effects and Misconceptions Associated with Tonic Water
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 PESTLE Analysis
5.4 SWOT Analysis
5.5 Impact of Covid-19
5.6 Impact of Economic Slowdown & Impending Recession
5.7 Ansoff Matrix Analysis
6 Global Tonic Water Market, By Product Type
6.1 Introduction
6.2 Regular Tonic Water
6.3 Low-Calorie Tonic Water
6.4 Slimline Tonic Water
7 Global Tonic Water Market, By Function
7.1 Introduction
7.2 Alcoholic Drink
7.3 Medical Purpose
7.4 Soft Drink
8 Global Tonic Water Market, By Packaging Form
8.1 Introduction
8.2 Bottles
8.3 Cans
9 Global Tonic Water Market, By Varient
9.1 Introduction
9.2 Flavoured
9.3 Traditional
10 Global Tonic Water Market, By Positioning
10.1 Introduction
10.2 Premium
10.3 Standard
11 Global Tonic Water Market, By Distribution Channel
11.1 Introduction
11.2 Supermarkets/Hypermarket
11.3 Convenience stores
11.4 Online Retailers
11.5 Others
12 Americas' Tonic Water Market
12.1 Introduction
12.2 Argentina
12.3 Brazil
12.4 Canada
12.5 Chile
12.6 Colombia
12.7 Mexico
12.8 Peru
12.9 United States
12.10 Rest of Americas
13 Europe's Tonic Water Market
13.1 Introduction
13.2 Austria
13.3 Belgium
13.4 Denmark
13.5 Finland
13.6 France
13.7 Germany
13.8 Italy
13.9 Netherlands
13.10 Norway
13.11 Poland
13.12 Russia
13.13 Spain
13.14 Sweden
13.15 Switzerland
13.16 United Kingdom
13.17 Rest of Europe
14 Middle East and Africa's Tonic Water Market
14.1 Introduction
14.2 Egypt
14.3 Israel
14.4 Qatar
14.5 Saudi Arabia
14.6 South Africa
14.7 United Arab Emirates
14.8 Rest of MEA
15 APAC's Tonic Water Market
15.1 Introduction
15.2 Australia
15.3 Bangladesh
15.4 China
15.5 India
15.6 Indonesia
15.7 Japan
15.8 Malaysia
15.9 Philippines
15.10 Singapore
15.11 South Korea
15.12 Sri Lanka
15.13 Thailand
15.14 Taiwan
15.15 Rest of Asia-Pacific
16 Competitive Landscape
16.1 Competitive Quadrant
16.2 Market Share Analysis
16.3 Strategic Initiatives
16.3.1 M&A and Investments
16.3.2 Partnerships and Collaborations
16.3.3 Product Developments and Improvements
17 Company Profiles
17.1 Asahi Group Holdings, Ltd.
17.2 Boylan Bottling Corp.
17.3 Bradleys Tonic Co.
17.4 Dr. Pepper Snapple Group
17.5 East Imperial Beverage Corp.
17.6 El Guapo Bitters
17.7 Fentimans Ltd.
17.8 Fever-Tree Drinks PLC
17.9 Franklin & Sons Ltd.
17.10 Hansen Beverage
17.11 Keurig Dr Pepper, Inc.
17.12 London Essence Company
17.13 Polar Beverages
17.14 Q Tonic, LLC
17.15 Sepoy & Co.
17.16 SodaStream, Inc.
17.17 The Coca-Cola Company
17.18 Thomas Henry Gmbh & Co. Kg
17.19 Western Beverages Pvt. Ltd.
17.20 White Rock Beverages Ltd.
17.21 Zevia LLC
18 Appendix
18.1 Questionnaire

Companies Mentioned

  • Asahi Group Holdings, Ltd.
  • Boylan Bottling Corp.
  • Bradleys Tonic Co.
  • Dr. Pepper Snapple Group
  • East Imperial Beverage Corp.
  • El Guapo Bitters
  • Fentimans Ltd.
  • Fever-Tree Drinks PLC
  • Franklin & Sons Ltd.
  • Hansen Beverage
  • Keurig Dr Pepper, Inc.
  • London Essence Company
  • Polar Beverages
  • Q Tonic, LLC
  • Sepoy & Co.
  • SodaStream, Inc.
  • The Coca-Cola Company
  • Thomas Henry Gmbh & Co. Kg
  • Western Beverages Pvt. Ltd.
  • White Rock Beverages Ltd.
  • Zevia LLC