Probiotics - Market Insights, Competitive Landscape, and Market Forecast - 2027

The market is estimated to register growth at a remarkable CAGR forecast during 2022-2027 owing to rising demand for probiotics as a preventive healthcare and increasing product development activities.

The global probiotics market was valued at USD 58,361.24 million in 2021, growing at a CAGR of 7.66% during the forecast period from 2022 to 2027. The probiotics market is slated to witness prosperity owing to factors such as rising awareness of gut health, increased demand for probiotics as preventive healthcare, increasing usage of probiotics in sports, growing focus on animal health and nutrition, increasing product development activities, and the growing focus on improving the safety of probiotics is further expected to result in the appreciable revenue growth in the probiotics market during the forecast period (2022-2027).

Probiotics Market Dynamics:

According to the European Federation of Crohn's and Ulcerative Colitis Associations 2022, worldwide around 10 million people are suffering from inflammatory bowel disease, in 2022. Also, as per the Crohn's & Colitis Australia 2022, it was estimated that around 100,000 to 160,000 people were living with Crohn's disease and ulcerative colitis in Australia in 2021, thus adding to the global burden of IBD. Thus, the increasing prevalence of IBD and other such as gastrointestinal-related disorders will increase the demand for probiotics as they help to improve digestive health by stimulating the growth of healthy bacteria in the gut. Therefore, increasing the overall market for probiotics during the forecast period.

The increasing usage of probiotics in sports is another factor driving the growth of the probiotics market. Athletes undergo strenuous and prolonged exercise that stresses the GI tract and raises the risk for several digestive issues that are linked to a disturbed gut microbiota such as abdominal cramping, acid reflux (heartburn), nausea, vomiting, diarrhea, and intestinal permeability that may lead to systemic endotoxemia. This leads to a decrease in the performance of athletes. Probiotics promote health, exercise adaptation, and performance in athletes. Another possible advantage of probiotics for athletes is immune system modification to boost defenses against upper respiratory tract infection (URTI). Moreover, the strategic steps including the development and launch of probiotics specifically for use in sports by the key companies are expected to increase the demand for probiotics in the market.

For example, In September 2020, Lonza announced the launch of its first Probiotic Ingredient for Sports Nutrition in North America named TWK10® probiotic. TWK10® strain is the next generation of probiotics which is scientifically proven to effectively modulate gut microbiota for sports endurance and performance benefits. Therefore, the factors stated above collectively will drive the overall probiotics market during the forecast period from 2022 - 2027.

However, safety issues associated with probiotics and challenges associated with the application of probiotic cultures in functional foods may act as a restraint in the market growth for probiotics.

The unprecedented COVID-19 pandemic had a slightly negative effect on the probiotics market. This is because, in the initial days of the pandemic, several industries had stopped their production units and other operations owing to the imposition of lockdown as a necessary measure to stop the spread of COVID-19. The manufacturing, supply, import, export, and other related activities of the probiotics market were severely affected leading to a decline in the probiotics market. Contrarily, the e-commerce channels in the second phase of the pandemic had effectively improved the demand for probiotics in turn affecting the probiotics market growth. Moreover, the market was driven in the second phase of the pandemic owing to the increasing consumer awareness of the consumption of probiotics for boosting immunity and improving overall health. The post-pandemic arena is going to be uplifting for the probiotics market owing to the resumption of activities across all sectors and rising awareness of gut health during the forecast period from 2022-2027.

Probiotics Market Segment Analysis:

Probiotics Market by Ingredient Type (Bacteria and Yeast), Product Type (Functional Food and Beverages, Dietary Supplements, and Animal Feed), Application (Human Nutrition and Animal Nutrition), Distribution Channels (Supermarkets and Hypermarkets, Convenience Stores, and Others), and Geography (North America, Europe, Asia-Pacific, and Rest of the World)

Based on the product type segment of the probiotics market, the functional food and beverages category is projected to register a significant growth in revenue in the overall probiotics market during the forecast period (2022-2027).

This can be ascribed to the growing demand for probiotics-based functional food and beverages that are considered one the future foods. Probiotics-based functional food and beverages are widely accepted among consumers as they are safe, cheap, and capable of preventing microbial infection.

When consumed in an adequate amount, probiotics confer numerous health benefits to the host. The idea of consuming probiotic-based functional food and beverages will allow individuals to get an adequate amount of probiotics in their diet and receive its health benefits such as balancing intestinal microflora, boosting immunity, reducing the risk for various gastrointestinal diseases including diarrhea, IBD, GERD, constipation, and others.

The regular consumption of probiotic-enriched food and beverages such as fermented dairy products like cheese, yogurt, and acidified milk, and drinking yogurt can improve the overall health of the person.

Probiotics in functional food and beverages reduce the risk of cancer, cardiovascular diseases, diabetes, and some allergic reactions. It also enhances the lactose digestion process. In the case of elderly people, probiotics, if taken in an adequate amount, can reduce the risk of catching a cold and flu.

Probiotic bacteria as a part of functional food can also synthesize vitamins, immunomodulatory proteins, and a broad range of peptides with inhibitory activities. For example, Limosilactobacillus reuteri produces a potent antibacterial, antifungal, antiviral, and antiprotozoal peptide called reuterin.

Therefore, considering the advantages associated with probiotic-based functional food and beverages and their growing popularity among people, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global probiotics market during the forecast period.

North America is expected to dominate the overall Probiotics Market:

Among all the regions, North America is expected to hold the largest share of the global probiotics market in 2021 and is expected to do the same during the forecast period from 2022-2027. This can be ascribed to the increasing demand for probiotics in the region owing to the rising prevalence of various gastrointestinal disorders amongst the population. Further, increasing consumer demand for fortified foods, growing focus on animal health, presence of key players in the region, increasing product launches, rising personal disposal income, and others will be contributing to the growth of the probiotics market in North America.

One of the prominent factors supporting the growth of the North America probiotics market is the extensive consumption of probiotics by people for maintaining digestive health owing to the growing risk for various digestive problems such as inflammatory bowel disease (IBD), Gastroesophageal reflux disease (GERD), peptic ulcers, constipation, diarrhea, pancreatitis, and others. For instance, as per the Centers for Disease Control and Prevention (CDC) 2022, about 3 million people were living with IBD in the United States, in 2021. As per the same source, around 80,000 children are expected to be suffering from IBD in the US, in 2022.

The rising disposable personal income is another factor anticipated to bolster the growth of the probiotics market in the region. As per the data published by the Bureau of Economic Analysis under the US Department of Commerce 2022, personal income and its disposition increased from USD 19,832.3 billion in 2020 to USD 21,294.8 billion in 2021 in the United States. The rising personal income allows people to spend more on health-promoting products such as probiotics which are highly beneficial for gut health.

Therefore, the above-mentioned factors are expected to bolster the growth of the probiotics market in the United States during the forecast period.

Probiotics Market Key Players:

Some of the key market players operating in the Probiotics market are Danone, Nestle, BioGaia, Yakult Honsha Co., Ltd., Probi, Lifeway Foods, Inc., Kerry Inc., Chr. Hansen Holding A/S, Arla Foods amba, Lepicol, Lallemand Inc., Novozymes A/S, Winclove Probiotics, MORINAGA MILK INDUSTRY CO., LTD., Lonza, SUJA LIFE, LLC, i-Health, Inc., AB-Biotics, S.A., Sun Genomics, MORINAGA MILK INDUSTRY CO., LTD., and others.

Recent Developmental Activities in the Probiotics Market:

• In September 2022, Nestle's probiotic brand Garden of Life announced the launch of two new probiotics for supporting kids' growth and immune health in China.
• In December 2021, EZZ Life Science Holdings announced the launch of two digestive health products EZZ Biotic EnGastro Capsule and EZZ Biotic HHP Support Probiotic that is intended for treating diarrhea and reducing symptoms of medically diagnosed Irritable Bowel Syndrome (IBS).

Key Takeaways from the Probiotics Market Report Study

• Market size analysis for current probiotics market size (2021), and market forecast for 5 years (2022-2027)
• The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the probiotics market.
• Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened over the last 3 years
• Key companies dominating the global probiotics market.
• Various opportunities available for the other competitor in the probiotics market space.
• What are the top-performing segments in 2021? How these segments will perform in 2027.
• Which are the top-performing regions and countries in the current probiotics market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for probiotics market growth in the coming future?

Target Audience Who Can Be Benefited from this Probiotics Market Report Study

• Probiotics products providers
• Research organizations and consulting companies
• Probiotics-related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in probiotics
• Various distribution channels who want to know more about the probiotics market and the latest product innovations in the probiotics market.

Frequently Asked Questions for the Probiotics Market:

1. What are probiotics?

Probiotics are living microorganisms when administered in adequate amounts confer health benefits on the host.

2. What is the market for global probiotics?

The global probiotics market was valued at USD 58,361.24 million in 2021, growing at a CAGR of 7.66% during the forecast period from 2022 to 2027.

3. What are the drivers for the global probiotics market?

The probiotics market is slated to witness prosperity owing to factors such as increasing demand for probiotics as preventive healthcare owing to the rising number of digestive ailments, growing focus on animal health and nutrition, increasing usage of probiotics in sports, increasing product development and launches, and the growing focus on improving the safety of probiotics for people is further expected to result in the appreciable revenue growth in the probiotics market during the forecast period (2022-2027).

4. Who are the key players operating in the global probiotics market?

Some of the key market players operating in the probiotics market include Danone, Nestle, BioGaia, Yakult Honsha Co., Ltd., Probi, Lifeway Foods, Inc., Kerry Inc., Chr. Hansen Holding A/S, Arla Foods amba, Lepicol, Lallemand Inc., Novozymes A/S, Winclove Probiotics, MORINAGA MILK INDUSTRY CO., LTD., Lonza, SUJA LIFE, LLC, i-Health, Inc., AB-Biotics, S.A., Sun Genomics, MORINAGA MILK INDUSTRY CO., LTD., and others.

5. Which region has the highest share in the probiotics market?

North America is expected to dominate the overall probiotics market during the forecast period, 2022 to 2027. This can be ascribed to the increasing prevalence of gastrointestinal ailments, increasing disposable personal income, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.


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