+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

MSG Revival - ForeSights

  • PDF Icon


  • 19 Pages
  • December 2022
  • Region: Global
  • GlobalData
  • ID: 5758616
'MSG Revival - ForeSights'explores the historically stigmatized ingredient that is forging a new future.

MSG is widely used to intensify and enhance umami flavors in food; however negative albeit misguided attitudes towards MSG have persisted for decades. While MSG is unlikely to achieve the ubiquity of salt and pepper, the ingredient will be embraced by a growing segment of the population who are questioning the validity of its negative history.


Umami flavors are currently most appealing amongst consumers in Asia.
  • The normalization of MSG in Asian cooking is likely to boost appreciation of the ingredient.
  • Contrary to ingrained opinions, MSG may actually offer health-improving outcomes.

Reasons to Buy

  • Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • What?
  • Why?
  • Take-Outs
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Ajinomoto
  • Omsom
  • Bonnie's