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Portugal Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile, Fixed and Pay-TV by Segments and Technology), Competitive Landscape and Forecast, 2022-2027

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    Report

  • 44 Pages
  • March 2023
  • Region: Portugal
  • GlobalData
  • ID: 5759097
'Portugal Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile, Fixed and Pay-TV by Segments and Technology), Competitive Landscape and Forecast, 2022-2027,' a new Country Intelligence Report by the publisher, provides an executive-level overview of the telecommunications market in Portugal today, with detailed forecasts of key indicators up to 2027. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV markets, as well as a review of key regulatory trends.

Total telecom and pay-TV service revenue in Portugal will grow at a CAGR of 0.6% during the forecast period 2022-2027, primarily supported by steady growth in mobile data service revue and marginal growth in fixed broadband service revenue. Mobile data service revenue will grow at a CAGR of 6.5% during the period of 2022-2027, driven by increasing smartphone subscriptions, growing data consumption and projected growth in adoption of 5G services, which will yield higher data ARPU, and increasing mobile data ARPU over the forecast period. Fixed broadband services revenue will grow marginally at a CAGR of 0.7% over the forecast period, on the back of ongoing broadband network expansion efforts by operators like MEO in the country.

The Country Intelligence Report provides in-depth analysis of the following:

  • Demographic and macroeconomic context in Portugal.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, DTT migration, IoT regulations, etc.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Scope

  • The overall telecom and pay-TV services revenue in Portugal will grow at a CAGR of 0.6% during the forecast period 2022-2027.
  • Mobile data service revenues will grow at a CAGR of 6.5% over 2022-2027, driven by increasing smartphone subscriptions, growing data consumption and projected growth in adoption of 5G services, which will yield higher data ARPU, and increasing mobile data ARPU over the forecast period.
  • Fixed broadband service revenue will marginally increase at a CAGR of 0.7% over 2022-2027, driven by growth in FTTH/B and fixed wireless subscriptions, on the back of ongoing broadband network expansion efforts by operators like MEO in the country.

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Portugal's telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Portugal's mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Portugal's telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Portugal.

Table of Contents

  • Market highlights
  • Key takeaways, telecom services revenue outlook, revenue CAGR by service type, 2022 service penetration
  • Demographic, macroeconomic, and regulatory context
  • Population, nominal GDP, PPP-adjusted GDP per capita, real GDP growth, consumer price inflation, exchange rates
  • Regulatory context
  • Regulatory highlights, 5G & fixed broadband updates, M&A
  • Telecom market outlook
  • Total telecom and pay-tv services revenue by category, 2021-2027
  • Evolution of total telecom and pay-tv services revenue, 2021-2027
  • Mobile services market
  • Mobile service penetration and subscription trends
  • Mobile subscription and user penetration, 2021-2027
  • Total mobile subscriptions, 2021-2027
  • Device adoption trends
  • Mobile subscriptions by device type, 2021-2027
  • Handset subscriptions by type, 2021-2027
  • Payment types and technology trends
  • Mobile subscriptions by payment type
  • Mobile subscriptions by technology generation, 2021-2027
  • Churn and usage trends
  • Churn, voice usage, data usage
  • Market share trends
  • Subscription market shares, 2022
  • Pre-/postpaid market shares, 2022
  • MVNO subscription market share, 2022
  • Service revenue trends
  • Total mobile services revenue by service, 2021-2027
  • Mobile services ARPU by payment type, 2021-2027
  • Fixed services market
  • Fixed service penetration and subscription trends
  • Voice telephony and fixed broadband penetration, 2021-2027
  • Total voice telephony and fixed broadband access lines, 2021-2027
  • Fixed service penetration and subscription trends
  • Voice telephony lines by technology, 2021-2027
  • Broadband lines by technology, 2021-2027
  • Market share trends
  • Fixed voice telephony access line market shares, 2022
  • Fixed broadband access lines market shares, 2022
  • Fixed service revenue trends
  • Total fixed service revenue by service category, 2021-2027
  • Fixed services ARPU by service category, 2021-2027
  • Pay-tv services market
  • Penetration and subscription trends
  • TV and pay-TV household penetration, 2021-2027
  • Total pay-TV subscriptions by type, 2021-2027
  • Market share trends
  • Total pay-TV subscription market shares, 2022
  • Service revenue trends
  • Total pay-TV service revenue, 2021 2027
  • Pay-TV services ARPU by type, 2021 2027
  • Competitive landscape and company snapshots
  • Product portfolios and positioning, market share overview
  • Company snapshot (MEO, NOS, Vodafone Portugal)
  • Additional resources
  • Baseline forecast assumptions
  • Data tables
  • Glossary
  • Research methodology
  • Country Intelligence Report coverage
  • About the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • MEO
  • NOS
  • Vodafone Portugal
  • Lycamobile
  • NOWO
  • Portugal Telecom