“Thailand Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Thai market.
The number of live births in Thailand declined by 28.8% during 2016-22, reaching 521,900 in 2022. This resulted in a baby population of 1.7 million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Thailand grew by 3.2% in 2022, while consumer price inflation stood at 6.2%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 2.5% during 2016-22. However, in volume terms, sales declined in 2022, with the sector falling at a negative CAGR of 3.8%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestlé, Danone, and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. In the same year, Nestlé was the market leader in the baby milks and cereals & dry meals category. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2022, accounting for over 50% of overall value sales. The publisher estimates that the number of live births will decrease over the forecast period in Thailand. Similarly, the market for baby food in the country is expected to decline in volume terms during 2022-28, falling at a negative CAGR of 1.3%.
What else does this report offer?
The number of live births in Thailand declined by 28.8% during 2016-22, reaching 521,900 in 2022. This resulted in a baby population of 1.7 million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Thailand grew by 3.2% in 2022, while consumer price inflation stood at 6.2%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 2.5% during 2016-22. However, in volume terms, sales declined in 2022, with the sector falling at a negative CAGR of 3.8%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestlé, Danone, and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. In the same year, Nestlé was the market leader in the baby milks and cereals & dry meals category. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2022, accounting for over 50% of overall value sales. The publisher estimates that the number of live births will decrease over the forecast period in Thailand. Similarly, the market for baby food in the country is expected to decline in volume terms during 2022-28, falling at a negative CAGR of 1.3%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of baby food increased from THB22.4 billion ($633.5 million) in 2016 to THB26 billion ($822.5 million) in 2022, at a compound annual growth rate (CAGR) of 2.5%.
- In volume terms, the sector declined from 40.97 million kg in 2016 to 32.47 million kg in 2022, decreasing at a negative CAGR of 3.8%.
- Value sales of baby milks grew from THB20.8 billion ($589 million) in 2016 to THB24.2 billion ($765.6 million) in 2022, registering a CAGR of 2.5% during this period.
- Baby cereals & dry meals volumes decreased from 2.8 million kg in 2016 to 2.08 million kg in 2022, dropping at a negative CAGR of 4.8%.
- Value sales of the baby wet meals & other category rose from THB581 million ($16.5 million) in 2016 to THB721 million ($22.8 million) in 2022, at a CAGR of 3.7%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Value and Volume Growth Analysis by Region
- Growth Analysis of Thailand Compared with Other Leading Countries in Asia-Pacific
- PCC and PCE of the Thailand Compared with Global and Asia-Pacific Markets
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Thailand Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Imports
- Exports
- Channel Share Analysis
- Baby Food Retailing
- GDP Growth and Inflation
- Future Trends
Part 10: Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2008-28
- Live births by region, 2012-21
- Live births by age of mother, 2000, 2006, 2010-14, and 2016-19
- Number of women of childbearing age, by age group, 2010, 2015, 2017, 2019, and 2021
- Female employment trends, 2010-15, 2017, and 2020 21
- Female employment trends, 2010-15, 2017, and 2020 21
- Female labor force participation rates by age, 2015-22
- Working women by type of work, 2012, 2015, and 2019-20
- Breastfeeding trends, Thailand, 2012
- Early breastfeeding initiation, 2012
- Types of breastfeeding by region, 2009
- Infant and young child feeding (IYCF) practices in 2015
- Median duration breastfeeding among children aged 0-35 months, Thailand, 2012
- Leading categories (value and volume), 2022
- Baby food: manufacturer shares, value & volume, %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer shares, value & volume, %, 2016-22
- Baby milks: manufacturer & brand shares, value %, 2016-22
- Baby milks: manufacturer & brand shares, volume %, 2016-22
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
- Baby milks & cereals: trends in imports, 2014-21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014-21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014-21
- Exports of baby milks & cereals by country of destination, 2019-21
- Other baby food: trends in exports, 2014-21
- Exports of other baby food by country of destination, 2019-21
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food & outlet type, % value, 2022
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2008-28
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: per capita expenditure, current prices ($), 2016-22
- Baby food: per capita expenditure, constant prices, 2016-22
- Baby food: per capita consumption, kg, 2016-22
- Baby milks: category segmentation, value & volume, 2016-22
- Baby food: market value forecasts, current prices ($ million), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: per capita expenditure forecasts, current prices ($), 2022-28
- Baby food: per capita expenditure forecasts, constant prices, 2022-28
- Baby food: per capita consumption forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- Market Assessment and Forecasts to
- Thailand’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27
- Thailand compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison - Thailand, Asia-Pacific, and global, 2017-27
- PCE* comparison - Thailand, Asia-Pacific, and global, 2017-27
- Thailand: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
- Thailand: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”
- Thailand: Which of the following features do you actively look for when making a purchase?
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, % value, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: per capita expenditure & consumption, 2016-22
- Baby milks: per capita expenditure & consumption by age group, 2016-22
- Baby milks: segmentation, value, and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: per capita expenditure & consumption, 2016-22
- Share of key distribution channels (in value terms) - baby food, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (THB trillion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone
- Mead Johnson (Reckitt Benckiser)
- Abbott Laboratories
- The Kraft Heinz Company
- Srichiengmai Industry
