Vietnam MICE - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The vietnam mICE market size reached USD 7.28 billion in 2025, and it is projected to expand at a 5.97% CAGR to USD 10.31 billion by 2031. This report is Segmented by Event Type (Meetings, Incentives, and More), Source of Revenue (Tickets & Registration Fees, Accommodation, and More), Industry Participant (Corporate, Government & Public Sector, and More), and Region (Northern Vietnam, Central Vietnam, and More). The Market Forecasts are Provided in Terms of Value (USD).

Vietnam MICE Market Trends and Insights

Government‑driven promotion efforts and infrastructure investments are accelerating MICE sector development

Government-backed transport and venue upgrades are addressing mobility challenges in major cities, enhancing the Vietnam MICE market's calendar utilization. Sun Group is expanding Phu Quoc International Airport to handle 20 million passengers annually, aligning with APEC 2027 requirements. This upgrade will improve transfer times and enable same-day, multi-location scheduling for organizers. The Ministry of Planning and Investment has reduced permitting lead times from nine months to under four through a one-stop desk, accelerating venue delivery and encouraging private-sector investments in large-scale conventions and exhibitions. Ho Chi Minh City’s metro Line 1 extension, expected by Q2 2026, will reduce cross-district travel times, improving multi-venue scheduling for peak events. Upgrades also extend to tier-2 airports, such as Dong Hoi Airport, which plans to increase capacity by 2027. This aims to ease overflow pressures and provide new options for regional conferences previously displaced to larger cities.

A more relaxed e‑visa framework and expanded air‑lift capacity are strengthening international event inflows

Vietnam's visa reforms, which extended e-visa validity to 90 days and broadened exemptions, increased arrivals and improved business travel by reducing administrative hurdles and planning times for corporate organizers. Direct flights from Bengaluru and Hyderabad, introduced by Vietnam Airlines, boosted Indian delegate numbers in 2024 and 2025 by lowering costs and eliminating layovers. Vinpearl's partnerships with four Russian tour operators added 25 routes targeting 400,000 visitors, diversifying inbound MICE demand and raising hotel occupancies in key coastal areas beyond projections by late 2025. Vietnam Airlines resumed the Da Nang-Osaka route in July 2025 with four weekly flights, enhancing Central Vietnam's event pipeline and access for Japanese corporate groups. The carrier also expanded its Japan network in 2025, with plans to increase frequencies and deploy wide-body aircraft on select routes, supporting larger delegations. Discussions on an ASEAN multi-country visa framework could further streamline planning and reduce costs for international organizers.

Competition from established regional hubs like Singapore and Bangkok is limiting Vietnam’s MICE market share

Singapore and Bangkok's established MICE ecosystems create switching costs for repeat clients, limiting Vietnam's ability to attract high-value delegates compared to peers with legacy infrastructure and extensive services. Bangkok's high venue density supports short-notice event scheduling and quick site inspections, unlike Vietnam's smaller venue pool. Vietnam counters with unique experiences, competitive pricing in tier-2 hubs, and integrated leisure options, which increased delegate monetization and extended stay lengths in 2025 and 2026. Proposed regional visa coordination could simplify processes for multinational steering committees, enhancing Vietnam's success in multi-destination tenders through 2027. Vietnam's near-term strategy focuses on experience-driven content, competitive attendance costs, and sustainability-aligned venues to narrow the brand equity gap while infrastructure and staffing scale in the medium term.

Other drivers and restraints analyzed in the detailed report include:

• Rising demand for hybrid and environmentally sustainable events is reshaping organizer preferences
• The emergence of secondary MICE destinations such as Phu Quoc and Quy Nhon is broadening the market landscape
• Insufficient tier 2 venue capacity is restricting the scale and diversity of events that can be hosted

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Meetings captured 44.78% of Vietnam's MICE market share in 2025, supported by corporate cycles driven by foreign direct investments and quarterly steering committees that sustained year-round demand. Exhibitions are projected to grow at an 8.05% CAGR through 2031, driven by the resurgence of product launches and buyer-seller matchmaking. Hybrid tools, such as those offered by Eventista, have become integral to exhibition planning, enabling live polling, digital ticketing, merchandise, and analytics. These tools expanded digital sponsor inventory and improved engagement metrics in 2025. By mid-2025, only seven venues in Vietnam had carbon-neutral credentials, creating demand for certified facilities and encouraging early bookings. Limited tier-2 fiber coverage at 40% restricted full-hybrid experiences at regional exhibitions, keeping complex launches concentrated in tier-1 cities in 2026.

Upgrades in destinations, including improved airport access, venue capacity, and leisure-focused itineraries, strengthened bids for regional showcases tied to manufacturing and technology supply chains in 2026. Sun Group’s APEC 2027 program in Phu Quoc introduced a convention center with an 11,050 m² column-free ballroom and a light rail link, reducing logistical challenges and supporting large-scale exhibitions. The resumption of Vietnam Airlines’ Da Nang-Osaka route in July 2025 enhanced Central Vietnam’s appeal to Japanese corporate exhibitors and buyers seeking direct access and reliable schedules in 2026. Coastal hubs continued to attract corporate incentives, extending stay durations and increasing spending on food, beverages, and entertainment around exhibition schedules. Planned metro and airport upgrades in 2026 and 2027 are expected to streamline multi-venue day plans for exhibitions and related events, improving visitor experience and throughput in the Vietnam MICE market.

Complete Report Scope:

• By Event Type
  • Meetings
  • Incentives
  • Conferences
  • Exhibitions
• By Source of Revenue
  • Tickets & Registration Fees
  • Accommodation
  • Food & Beverage
  • Advertising
• By Industry Participant
  • Corporate
  • Government & Public Sector
  • Associations & NGOs
• By Region
  • Northern Vietnam
    • Hanoi
    • Haiphong
  • Central Vietnam
    • Da Nang
    • Hue
  • Southern Vietnam
    • Ho Chi Minh City
    • Can Tho

List of Companies Covered in this Report:

• Vietravel
• Saigontourist
• Ben Thanh Tourist
• Fiditour Travel
• Thien Minh Group (TMG)
• Vietnam Alive Travel
• ACT Vietnam Travel
• Vietnam Convention & Event Service (VNCES)
• Saigon Exhibition & Convention Center (SECC)
• National Convention Center Hanoi (NCC)
• Vinpearl
• Sun Group
• InterContinental Danang Sun Peninsula Resort
• JW Marriott Phu Quoc Emerald Bay
• Furama Resort Danang
• Sheraton Saigon Hotel & Towers
• Muong Thanh Hospitality
• Lotte Hotel Hanoi
• Novotel Nha Trang
• Centara Sandy Beach Resort Danang

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support