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ASEAN Automotive OEM Coatings Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

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  • 100 Pages
  • April 2023
  • Region: Asia Pacific
  • Mordor Intelligence
  • ID: 5764626
The ASEAN Automotive OEM Coatings market is expected to reach around USD 620 million by the end of this year and is projected to register a CAGR of over 8.61 % during the forecast period. COVID-19 negatively impacted the market in 2020. However, the market has now been estimated to have reached its pre-pandemic levels and is forecasted to grow steadily.

Key Highlights

  • The Increasing Demand for Passenger Cars is anticipated to be one of the major factors driving the growth of the Automotive OEM coatings market.
  • On the flip side, shortages of semiconductors and other components are likely to negatively affect the demand for Auto OEM coatings consumption in the region.
  • The Market expansion is anticipated to be supported by Increasing Demand for Electronic Vehicles
  • In the End-User segment, the Passenger Cars segment is expected to dominate the country's automotive OEM coatings market.
  • In ASEAN, Indonesia is one of Southeast Asia's largest passenger car manufacturing nations.

ASEAN Automotive OEM Coatings Market Trends

Indonesia to Dominate the Market

  • The automobile industry in Indonesia has a considerable impact on the country's economic progress.
  • Indonesia is one of the largest passenger car manufacturing nations in Southeast Asia. However, for the establishment of onshore car manufacturing facilities, Indonesia is primarily reliant on foreign direct investment, particularly from Japan. Attracted by low per capita-car ownership, low labor costs, and a rapidly expanding middle class, various global passenger carmakers have decided to expand car production capacity in Indonesia.
  • Passenger car production in the country has declined by more than 47% in 2020. However, post-COVID-19 the production of passenger cars in the country reached 8,89,756 units in 2021, which shows a recovery of 61% compared to 2020.
  • Furthermore, A growing number of automotive manufacturers, including Toyota, Nissan, and General Motors have decided to expand car production capacity in Indonesia.
  • For Example, Passenger car production in the country has declined by more than 47% in 2020. However, post-COVID-19 the production of passenger cars in the country reached 8,89,756 units in 2021, which shows a recovery of 61% compared to 2020.
  • Additionally, Light commercial vehicle production in the country increased after 2020 as a result of modifications and regulations enacted by the Indonesian government to attract market investment. While in 2020, light commercial vehicle production in Indonesia declined by 34.9%. The industry production has recovered by large extent in the country and reached 1,57,890 units in 2021, which shows a massive recovery of 66% compared to 2020. This is expected to increase the consumption of Auto OEM coatings from the country’s LCV market.
  • Also In July 2022, Mitsubishi annouced the plans to build a new plant in Indonesia to manufacture hybrid and electric vehicles.
  • All the aforementioned factors are expected to act as driving factors for the Automotive OEM coatings market during the forecast period.​

Water-borne Coating Dominate the Market

  • Although solvent-borne technology accounts for most of the market, it is predicted to grow slowly over the forecast period.
  • Regulations governing VOC emissions from hazardous air pollutants contained in solvent-borne automotive OEM coatings such as toluene, xylene, ethylbenzene, and methyl ethyl ketone are one of the major factors limiting the expansion of solvent-borne automotive OEM coatings.
  • Water-based automotive OEM coatings are becoming increasingly popular due to the continuously changing environmental regulations. Water-based coatings are constantly developing to provide the same performance as solvent-based coatings. For example, mild co-solvent reducers and additives are being developed to improve water-based coatings' performance and drying times.
  • The increasing adoption of waterborne automotive coatings is due to their physical and chemical qualities, such as high chemical resistance, low processing temperature, and solvent-free formulations.
  • Owing to above mentioned factor, waterborne technology is expected to grow significantly during the forecast period.

ASEAN Automotive OEM Coatings Market Competitor Analysis

The ASEAN Automotive OEM Coatings Market is consolidated, as most of the market share is divided among a few companies. Some of the key players in the market include (not in any particular order) Axalta Coating Systems, BASF SE, Nippon Paint Holdings Co., Ltd., PPG Industries Inc., and Kansai Paint CO. Ltd, among others.

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Table of Contents

1.1 Study Assumptions
1.2 Scope of the Study



4.1 Market Drivers
4.1.1 Rising Demand for Passenger Cars.
4.1.2 Other Drivers
4.2 Market Restraints
4.2.1 Ongoing Shortage of Semiconductors
4.2.2 Other Restraints
4.3 Industry Value Chain Analysis
4.4 Porters Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Degree of Competition

5 MARKET SEGMENTATION (Market Size in Value)
5.1 Resin Type
5.1.1 Epoxy
5.1.2 Acrylic
5.1.3 Alkyd
5.1.4 Polyurethane
5.1.5 Polyester
5.1.6 Other Resin Type
5.2 Technology
5.2.1 Water-borne
5.2.2 Solvent-borne
5.2.3 Others
5.3 End-user Industry
5.3.1 Passenger Cars
5.3.2 Commercial Vehicles
5.3.3 ACE
5.4 Geography
5.4.1 Indonesia
5.4.2 Malaysia
5.4.3 Thailand
5.4.4 Philippines
5.4.5 Singapore
5.4.6 Rest of ASEAN

6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share (%) **/Ranking Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 AkzoNobel N.V.
6.4.2 Axalta Coating Systems, LLC
6.4.3 BASF SE
6.4.4 Beckers Group
6.4.5 Jotun
6.4.6 Nippon Paint Holdings Co., Ltd
6.4.7 PPG Industries, Inc.
6.4.8 RPM International Inc
6.4.9 Teknos Group
6.4.10 The Sherwin-Williams Company

7.1 Growing Trend for Electric Vehicles to Reduce Emissions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AkzoNobel N.V.
  • Axalta Coating Systems, LLC
  • Beckers Group
  • Jotun
  • Nippon Paint Holdings Co., Ltd
  • PPG Industries, Inc.
  • RPM International Inc
  • Teknos Group
  • The Sherwin-Williams Company