Vietnam Metal Packaging Market Trends and Insights
Expansion of Domestic Beverage Canning Capacity
Vietnam recorded more than USD 600 million of brewery and soft-drink line upgrades between 2024 and 2025, effectively doubling aggregate canning throughput and positioning the country as Southeast Asia’s aluminum-can hub. Heineken alone committed USD 540 million to boosting capacity in Binh Duong, while Suntory PepsiCo increased output by 65% to 825 million liters per year. Faster line speeds, exemplified by Sunrise Packaging’s 2,000-cans-per-minute installation in March 2025, have trimmed unit costs by 12% and encouraged a switch from glass to cans for mainstream beers. Capacity additions are cascading upstream as Marubeni’s NM2 Aluminum Recycling project targets 50,000 tonnes of coil per year, easing reliance on imports. The resulting supply security and cost stability are expanding the addressable market for Vietnam's metal packaging market.Rising Urban Middle-Class Consumption Power
Vietnam’s urban middle class surpassed 36 million citizens in 2025, each earning more than USD 5,000 annually and favoring premium craft beers, ready-to-drink coffee, and imported spirits. Metal containers offer extended shelf life without refrigeration, a key advantage given the uneven cold-chain infrastructure. TBC-Ball’s 850-million-can plant in Binh Duong fulfills this upscale demand, supplying sleek cans that enhance shelf presence and meet Aluminium Stewardship Initiative standards. The same demographic is fueling a boom in pressurized household-care aerosols, with 47 new SKUs arriving in metal formats during 2024-2025. These lifestyle upgrades keep the Vietnam metal packaging market on a steady growth footing despite macro-economic volatility.Price Volatility of Imported Aluminum Coil
Spot aluminum hovered near USD 2,500 per tonne in early 2026 after peaking at USD 2,700 in 2024, a swing that compressed 8-12% EBITDA margins for can makers locked into annual supply contracts. Showa Aluminum reported coil costs climbing to 68% of cost of goods sold in its 2024 filing, up from 62% in 2022, despite hedging 40% of 2026 needs. Dong depreciation added a further 3.2% cost burden in 2024. Until domestic smelters come online, the Vietnam metal packaging market remains exposed to global commodity cycles that can abruptly erode profitability.Other drivers and restraints analyzed in the detailed report include:
- Government Push toward Circular Economy Targets
- Surging Demand for Convenient Ready-to-Eat Meals
- Intensifying Competition from Flexible Plastics
Segment Analysis
Aluminum secured 61.17% share of the Vietnam metal packaging market in 2025 as beverage giants installed 3.2 billion cans of annual capacity. In parallel, steel is expected to log a 4.86% CAGR through 2031, surpassing aluminum’s pace as seafood processors and paint makers migrate from plastic jerrycans to steel pails compliant with hazardous-goods rules. The Vietnam metal packaging market size for aluminum remains anchored by its 75% post-consumer collection rate and 18% freight-weight advantage versus steel, aiding multinationals under tightening Extended Producer Responsibility targets. Conversely, domestic steel capacity from Hoa Phat’s Dak Lak complex offers price stability and shorter lead times, tempting industrial buyers who prize supply security.Aluminum’s future trajectory hinges on Marubeni’s 50,000-tonne recycling line, which slashes carbon footprints 95% and could elevate recycled content in beverage cans beyond 75%. Steel’s leap is spurred by e-commerce, where pails survive last-mile courier knocks that puncture flexible plastics, driving order-fulfillment providers to favor metal. With both substrates widening their addressable niches, the Vietnam metal packaging market shows healthy dual-material growth rather than a zero-sum battle.
Beverage and food cans contributed 58.52% of market share in 2025, cementing their primacy in the Vietnam metal packaging market. Shipping barrels and drums, buoyed by USD 9.2 billion in seafood exports and USD 45 billion in chemical shipments, are forecast to outpace every other product group at a 5.33% CAGR through 2031. The Vietnam metal packaging market share for cans remains insulated from pouch incursion, thanks to carbonation needs and consumer preference for metal freshness cues. Meanwhile, aerosol cans captured 8% of 2025 output as personal-care brands embraced pressurized dispensers.
Greif’s Ba Ria-Vung Tau facility reported 18% volume gains in 2024 as 200-liter steel drums found takers among fish-sauce exporters complying with EU food-contact rules. Drum durability also resonates with chemical shippers seeking IMO-approved barrels. Crown Holdings’ embossed sleek can, adopted by 22% of microbreweries within six months, illustrates the ongoing premiumization in can design that sustains higher margins. These dual trends reinforce diversified growth across the Vietnam metal packaging market.
Complete Report Scope:
- By Material
- Aluminium
- Steel
- By Product Type
- Cans
- Food Cans
- Beverage Cans
- Aerosol Cans
- Bulk Containers
- Shipping Barrels and Drums
- Caps and Closures
- Other Product Types
- Cans
- By Capacity
- Upto 1 L
- More than 1L to 25L
- More than 25L to 200L
- Above 200L
- By End-use Industry
- Beverage
- Food
- Paint and Chemical
- Industrial
- Other End-use Industries
List of Companies Covered in this Report:
- Canpac Vietnam Co., Ltd.
- Nihon Canpack Vietnam Co., Ltd.
- Crown Holdings, Inc.
- Showa Aluminum Can Corporation
- Metal Printing and Packaging Ltd.
- Greif, Inc.
- My Chau Printing and Packaging Corporation
- TMB Corporation
- Superior Multi-Packaging Limited
- Ardagh Group S.A.
- Toyo Seikan Group Holdings, Ltd.
- Ball Corporation
- Hanacans Vietnam Co., Ltd.
- Silgan Holdings Inc.
- Kian Joo Can Factory Berhad
- Thai Beverage Can Ltd.
- Ton Poh Thai Group
- Sunrise Packaging Vietnam
- Daiwa Can Company
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Canpac Vietnam Co., Ltd.
- Nihon Canpack Vietnam Co., Ltd.
- Crown Holdings, Inc.
- Showa Aluminum Can Corporation
- Metal Printing and Packaging Ltd.
- Greif, Inc.
- My Chau Printing and Packaging Corporation
- TMB Corporation
- Superior Multi-Packaging Limited
- Ardagh Group S.A.
- Toyo Seikan Group Holdings, Ltd.
- Ball Corporation
- Hanacans Vietnam Co., Ltd.
- Silgan Holdings Inc.
- Kian Joo Can Factory Berhad
- Thai Beverage Can Ltd.
- Ton Poh Thai Group
- Sunrise Packaging Vietnam
- Daiwa Can Company

