UK Wealth Management: HNW Investors 2025

This report provides comprehensive analysis of the investment preferences of UK HNW individuals. It profiles HNW investors in terms of their demographics; examines the allocation of HNW investors’ portfolios; analyzes their propensity to invest offshore; and explores their product and service demand. The report is based on the analyst’s proprietary Global Wealth Managers Survey.

The UK HNW market is dominated by professional and high-earning males, but female HNWs and entrepreneurs also represent a lucrative target market for wealth managers. In a highly competitive market such as this, advisory mandates have the highest demand, yet offering a multi-service proposition underpinned by the ability to offer sophisticated investments will be crucial. A burgeoning appetite for robo-advice coupled with increasing demand for equities and pension and retirement planning services provide the most significant growth opportunities for wealth managers in the foreseeable future.

Scope

• Expats constitute 14.8% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
• Robo-advice accounts for 12.3% of the UK HNW portfolio and has strong current demand.
• The average UK HNW investor offshores 41.8% of their wealth abroad; this proportion is expected to increase over the next 12 months.

Reasons to Buy

• Understand the UK's HNW wealth market, including the investment preferences of HNW individuals.
• Develop and enhance your client targeting strategies using our data on HNW demographics and sources of wealth.
• Tailor your investment product portfolio to match current and future demand for different asset classes among HNW individuals.