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Personal Care Electrical Appliances Market - Global Outlook & Forecast 2023-2028

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  • 309 Pages
  • April 2023
  • Region: Global
  • Arizton
  • ID: 5766516
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The global personal care electrical appliances market size is expected to grow at a CAGR of 12.91% during 2022 to 2028.


Rising Number of Working Women In Developing Countries

The demand for personal care electrical appliances has increased as the female workforce population has increased. In a professional lifestyle, an individual’s appearance is important to their role and designation. Thus, with the rise in the female population, the usage of personal care electrical appliances products is also expected to increase in further years. The rising female labor workforce has also augmented the need for personal care products, especially electrical appliances, in the personal care electrical appliances market. Moreover, major beauty & personal care industry players have expanded their product portfolio in the personal care electrical appliances apart from their fast-moving electrical goods. These vendors mainly focus on manufacturing women-based products compared to males, as women are more concerned about their beauty and personality than men. Many existing vendors in these developing countries are expected to increase their presence across other countries to expand the market. For instance, Nova India is a leading fast-moving electrical goods company. The company offers a wide range of women's care electrical appliances, including bikini trimmers, hair styling kits, hair dryers & blow dryers, and hair straighteners.

Rising Demand Among Men For Personal Grooming

Some common personal grooming habits include applying make-up, bathing, hair removal, dressing, skin care, and teeth care. Personal grooming is highly based on an individual’s feelings and perceptions and highly varies among males and females. Moreover, personal grooming plays a major role in self-grooming, mainly due to the social arena and for uplifting an individual’s confidence and self-esteem. There has been a rise in the use of personal care & cosmetic products such as disposable razors, aftershave balm, beard trimmers, beard oil, shampoo & conditioner for beards, nourishing balm, nose hair trimmers, hair clippers, all-in-one shower products, eye cream, hydrating body lotion, and others. Thus, many men are inclined towards their looks related to body health, grooming, and increasing self-confidence. Many men are getting habitual to these habits with the growing use of personal grooming products, which is contributing to the personal care electrical appliances market. Furthermore, many key vendors have initiated raising awareness about wellness and beauty products, especially among men, to build a strong customer base. Rising conversations about the products bring higher resonance among young men, especially millennials and gen Z, who align themselves with branded products.


Low Penetration Among Low- And Middle-Income Countries

The penetration of personal care electrical appliances products remains low in low-& middle-income countries as compared to the developed nations. The low awareness about electrical appliances in developing markets, the high cost of personal care products, and the lack of awareness about personal care and hygiene are major growth inhibitors for the personal care electrical appliances market. Further, end-users in many countries such as APAC, the Middle East & Africa perceive personal care electrical products as luxurious. Thus, their penetration among households for personal usage of these products remains low in these regions. Moreover, due to a lack of personal hygiene awareness, low-and middle-income populations are less aware of other personal care, cosmetics, beauty, and hygiene products. People are unaware of the benefits of using a facial steamer, hair straightener, or hair dryer. Thus, unawareness of these products leads to a lack of adoption of personal care electrical appliances.



The global personal care electrical appliances market by product has been broadly classified into hair, oral care, facial care, and others. The significantly increasing technological advancement in hair care appliances dominated the hair segment, with a nearly 60% market share in 2022. Growing urbanization and improving ruralization have increased the demand for personal care electrical appliances, especially hair tools. Moreover, this type of tool is highly preferred among young populations, especially millennials & gen Z; thus, the demand for these tools is high among young adults. Many key beauty players have expanded their product portfolio in the personal care electrical appliances portfolio. For instance, VEGA is a well-known vendor for manufacturing personal care appliances, beauty care accessories, men's grooming, and others.

Segmentation by Product

  • Hair
  • Hair Styling
  • Hair Removal
  • Hair Care
  • Oral Care
  • Toothbrush
  • Oral Irrigator
  • Face Care
  • Others


The global personal care electrical appliances market by powered supply is classified into electric-powered and battery-operated. The electric-powered segment held the larger personal care electrical appliances market share in 2022. Some of the personal care electrical appliances that are electrically powered mainly include men’s grooming products, hair tools, face tools, and a few oral tools. The rise in technological innovations in personal care products and increasing demand for personal care electrical appliances, especially among men, are some of the market's major trends. A few top vendors have expanded their product portfolio and initiated by introducing new forms of electric-powered personal care products in the industry. For instance, HTC, a well-known electronic manufacturing firm, has initiated its brand HTC Personal Care built by Yongkang Xinji Hairdressing Appliance Factory, to manufacture and produce electric-powered personal care electrical products in the market. These products include HTC Men Electric Shaver, HTC Hair Dryer, HTC Hair Straightener, and HTC Lady Shaver.

Segmentation by Powered Supply

  • Electric Powered
  • Battery Operated


The female segment held the most substantial global personal care electrical appliances market share in 2022, accounting for more than half of the industry share. The female segment is expected to grow faster than the male segment in the market as women prefer to use hair tools, especially hair dryers, hair straighteners, and others, for their daily routine. Moreover, the rising working women population, especially in developed countries, is also expected to boost the demand for personal care electrical appliances.

Segmentation by Gender

  • Male
  • Female


The offline distribution channel dominated the global personal care electrical appliances market in 2022. Serval stores are usually located in the center parts of several localities and attract a huge customer base. Consumers in different countries intend to go for B2B stores. Therefore, major sales of personal care electrical appliances products happen via B2B supermarkets and hypermarkets. The offline channel also witnesses high sales directly to end-users by distributors. Distribution via retail stores is a substantial revenue-generating opportunity for several vendors in the personal care electrical appliances market. Retail stores, in general, are a powerful market-capturing platform for several vendors in the industry. It becomes equally important for vendors to pitch and promote their products so that they can earn brand loyalty from consumers.

Segmentation by Distribution Channel

  • Offline
  • Online


North America dominated the global personal care electrical appliances market, accounting for a significant revenue share in 2022. High disposable income, strong awareness about self-care and hygiene, and the culture of smaller and nuclear households are the major elements that have led to such huge demand in the region. Apart from that, deep penetration of some largest distribution channels such as supermarkets and hypermarkets and significant internet and online shopping access has made the market growth easy. The U.S. and Canada are the major countries driving the demand in the North American personal care electrical appliances market and are expected to keep leading the forecast period.

Segmentation by Geography

  • North America
  • US
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa


The global personal care electrical appliances market is highly fragmented, with several top vendors operating. However, the market is witnessing consolidation, albeit at a slow pace. The key personal care electrical appliances market players include Colgate-Palmolive Company, Procter & Gamble (P&G), Lion Corporation, Havells India, Helen of Troy, Spectrum Brands, Shiseido Company, Groupe SEB, Panasonic Group, and Koninklijke Philips. Further, over the past couple of years, the industry has witnessed the entry of many external players with new product innovation, quality, price, service, and technology to drive up their share in the market. Mergers and acquisitions are common within the industry as players look to expand and become more comprehensive in their offerings. This trend is witnessed among vendors in a landscape where new business models and focus on developing the portfolio of their establishments are expected to drive growth. The focus is heavily shifting toward rising demand among men for personal grooming and technological innovation in hair care appliances.

Key Company Profiles

  • Colgate-Palmolive Company
  • Procter & Gamble (P&G)
  • Lion Corporation
  • Havells India
  • Helen of Troy
  • Spectrum Brands
  • Shiseido Company
  • Groupe SEB
  • Panasonic Group
  • Koninklijke Philips

Other Prominent Vendors

  • Nobby by TESCOM
  • VEGA
  • Wahl Clipper Corporation
  • Flyco
  • Yongkang Xinji Hairdressing (HTC Personal Care)
  • Dyson
  • Bio Ionic
  • Elchim
  • Farouk Systems
  • John Paul Mitchell Systems
  • Syska
  • Brüush
  • Nova India


1. How big is the personal care electrical appliances market?
2. What is the growth rate of the personal care electrical appliances market?
3. Which region dominates the global personal care electrical appliances market?
4. What are some of the latest trends that will shape the future of the personal care electrical appliances market?
5. Who are the key players in the global personal care electrical appliances market?

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by Product
4.3.2 Market Segmentation by Hair
4.3.3 Market Segmentation by Oral Care
4.3.4 Market Segmentation by Powered Supply
4.3.5 Market Segmentation by Gender
4.3.6 Market Segmentation by Distribution Channel
4.3.7 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Premium Insights
7.1 Market Definition
7.2 Report Overview
7.3 Impact of Recession
7.4 Opportunities & Challenge Analysis
7.5 Segment Analysis
7.6 Regional Analysis
7.7 Competitive Landscape
7.8 Frequently Asked Questions
8 Introduction
8.1 Overview
8.1.1 Overall Beauty & Personal Care Industry
8.2 Economic and Demographic Analysis
8.2.1 Population
8.2.2 Gender Distribution
8.2.3 Income
8.2.4 Gross Domestic Product (Gdp) Per Capita
8.2.5 Generation & Age Analysis
8.3 Global Economic Scenario
8.4 Impact of Recession
8.5 Future Retail Landscape
8.6 Consumer Behavior Analysis
8.7 Value Chain Analysis
8.7.1 Material Suppliers
8.7.2 Manufacturers
8.7.3 Distributors
8.7.4 Application
9 Market Opportunities & Trends
9.1 Rising Number of Working Women in Developing Countries
9.2 Rising Demand Among Men for Personal Grooming
9.3 Technological Innovations in Hair Care Appliances
10 Market Growth Enablers
10.1 High Disposable Income and Personal Expenditure in Developed Countries
10.2 Growing E-Commerce & M-Commerce Industry
10.3 Rapid Urbanization in Developing Countries
11 Market Restraints
11.1 Counterfeit Products
11.2 Low Penetration Among Low- and Middle-Income Countries

12 Market Landscape
12.1 Market Overview
12.2 Key Insights
12.3 Demand Insights
12.4 Market Size & Forecast
12.5 Product
12.5.1 Market Size & Forecast
12.6 Hair
12.6.1 Market Size & Forecast
12.7 Oral Care
12.7.1 Market Size & Forecast
12.8 Powered Supply
12.8.1 Market Size & Forecast
12.9 Gender
12.9.1 Market Size & Forecast
12.10 Distribution Channel
12.10.1 Market Size & Forecast
12.11 Five Forces Analysis
12.11.1 Threat of New Entrants
12.11.2 Bargaining Power of Suppliers
12.11.3 Bargaining Power of Buyers
12.11.4 Threat of Substitutes
12.11.5 Competitive Rivalry
13 Product
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Hair
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.3.4 Hair Styling: Market Size & Forecast
13.3.5 Market by Geography
13.3.6 Hair Removal: Market Size & Forecast
13.3.7 Market by Geography
13.3.8 Hair Care: Market Size & Forecast
13.3.9 Market by Geography
13.4 Oral Care
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
13.4.4 Toothbrush: Market Size & Forecast
13.4.5 Market by Geography
13.4.6 Oral Irrigator: Market Size & Forecast
13.4.7 Market by Geography
13.5 Face
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Geography
13.6 Other
13.6.1 Market Overview
13.6.2 Market Size & Forecast
13.6.3 Market by Geography
14 Powered Supply
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Electric Powered
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 Battery Operated
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography
15 Gender
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Male
15.3.1 Market Overview
15.3.2 Market Size & Forecast
15.3.3 Market by Geography
15.4 Female
15.4.1 Market Overview
15.4.2 Market Size & Forecast
15.4.3 Market by Geography
16 Distribution Channel
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Offline
16.3.1 Market Overview
16.3.2 Market Size & Forecast
16.3.3 Market by Geography
16.3.4 Supermarkets & Hypermarkets
16.3.5 Specialty Stores
16.3.6 Convenience Stores
16.4 Online
16.4.1 Market Overview
16.4.2 Market Size & Forecast
16.4.3 Market by Geography
17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview
18 Apac
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Product
18.3.1 Market Size & Forecast
18.4 Hair
18.4.1 Market Size & Forecast
18.5 Oral Care
18.5.1 Market Size & Forecast
18.6 Powered Supply
18.6.1 Market Size & Forecast
18.7 Gender
18.7.1 Market Size & Forecast
18.8 Distribution Channel
18.8.1 Market Size & Forecast
18.9 Key Countries
18.9.1 China: Market Size & Forecast
18.9.2 India: Market Size & Forecast
18.9.3 Japan: Market Size & Forecast
18.9.4 Australia: Market Size & Forecast
18.9.5 South Korea: Market Size & Forecast
19 North America
19.1 Market Overview
19.2 Market Size & Forecast
19.3 Product
19.3.1 Market Size & Forecast
19.4 Hair
19.4.1 Market Size & Forecast
19.5 Oral Care
19.5.1 Market Size & Forecast
19.6 Powered Supply
19.6.1 Market Size & Forecast
19.7 Gender
19.7.1 Market Size & Forecast
19.8 Distribution Channel
19.8.1 Market Size & Forecast
19.9 Key Countries
19.9.1 Us: Market Size & Forecast
19.9.2 Canada: Market Size & Forecast
20 Europe
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Product
20.3.1 Market Size & Forecast
20.4 Hair
20.4.1 Market Size & Forecast
20.5 Oral Care
20.5.1 Market Size & Forecast
20.6 Powered Supply
20.6.1 Market Size & Forecast
20.7 Gender
20.7.1 Market Size & Forecast
20.8 Distribution Channel
20.8.1 Market Size & Forecast
20.9 Key Countries
20.9.1 Germany: Market Size & Forecast
20.9.2 Uk: Market Size & Forecast
20.9.3 France: Market Size & Forecast
20.9.4 Italy: Market Size & Forecast
20.9.5 Spain: Market Size & Forecast
21 Middle East & Africa
21.1 Market Overview
21.2 Market Size & Forecast
21.3 Product
21.3.1 Market Size & Forecast
21.4 Hair
21.4.1 Market Size & Forecast
21.5 Oral Care
21.5.1 Market Size & Forecast
21.6 Powered Supply
21.6.1 Market Size & Forecast
21.7 Gender
21.7.1 Market Size & Forecast
21.8 Distribution Channel
21.8.1 Market Size & Forecast
21.9 Key Countries
21.9.1 Saudi Arabia: Market Size & Forecast
21.9.2 Uae: Market Size & Forecast
21.9.3 South Africa: Market Size & Forecast
22 Latin America
22.1 Market Overview
22.2 Market Size & Forecast
22.3 Product
22.3.1 Market Size & Forecast
22.4 Hair
22.4.1 Market Size & Forecast
22.5 Oral Care
22.5.1 Market Size & Forecast
22.6 Powered Supply
22.6.1 Market Size & Forecast
22.7 Gender
22.7.1 Market Size & Forecast
22.8 Distribution Channel
22.8.1 Market Size & Forecast
22.9 Key Countries
22.9.1 Brazil: Market Size & Forecast
22.9.2 Mexico: Market Size & Forecast
22.9.3 Rest of Latin America: Market Size & Forecast
23 Competitive Landscape
23.1 Competition Overview

24 Key Company Profiles
24.1 Colgate-Palmolive Company
24.1.1 Business Overview
24.1.2 Colgate-Palmolive Company: Product Offerings
24.1.3 Key Strategies
24.1.4 Key Strengths
24.1.5 Key Opportunities
24.2 Procter & Gamble (P&G)
24.2.1 Business Overview
24.2.2 Procter & Gamble (P&G): Product Offerings
24.2.3 Key Strategies
24.2.4 Key Strengths
24.2.5 Key Opportunities
24.3 Lion Corporation
24.3.1 Business Overview
24.3.2 Lion Corporation: Product Offerings
24.3.3 Key Strategies
24.3.4 Key Strengths
24.3.5 Key Opportunities
24.4 Havells India
24.4.1 Business Overview
24.4.2 Havells India: Product Offerings
24.4.3 Key Strategies
24.4.4 Key Strengths
24.4.5 Key Opportunities
24.5 Helen of Troy
24.5.1 Business Overview
24.5.2 Hot Tools: Product Offerings
24.5.3 Drybar: Product Offerings
24.5.4 Gold N Hot Hair: Product Offerings
24.5.5 Key Strategies
24.5.6 Key Strengths
24.5.7 Key Opportunities
24.6 Spectrum Brands
24.6.1 Business Overview
24.6.2 Remington: Product Offerings
24.6.3 Key Strategies
24.6.4 Key Strengths
24.6.5 Key Opportunities
24.7 Shiseido Company
24.7.1 Business Overview
24.7.2 Effectim: Product Offerings
24.7.3 Key Strategies
24.7.4 Key Strengths
24.7.5 Key Opportunities
24.8 Groupe Seb
24.8.1 Business Overview
24.8.2 Calor: Product Offerings
24.8.3 Obh Nordica: Product Offerings
24.8.4 Key Strategies
24.8.5 Key Strengths
24.8.6 Key Opportunities
24.9 Panasonic Group
24.9.1 Business Overview
24.9.2 Panasonic Group: Product Offerings
24.9.3 Key Strategies
24.9.4 Key Strengths
24.9.5 Key Opportunities
24.10 Koninklijke Philips
24.10.1 Business Overview
24.10.2 Koninklijke Philips: Product Offerings
24.10.3 Key Strategies
24.10.4 Key Strengths
24.10.5 Key Opportunities
25 Other Prominent Vendors
25.1 Nobby by Tescom
25.1.1 Business Overview
25.1.2 Nobby by Tescom: Product Offerings
25.2 Vega
25.2.1 Business Overview
25.2.2 Vega: Product Offerings
25.3 Wahl Clipper Corporation
25.3.1 Business Overview
25.3.2 Wahl Clipper Corporation: Product Offerings
25.4 Andis Company
25.4.1 Business Overview
25.4.2 Andis Company: Product Offerings
25.5 Flyco
25.5.1 Business Overview
25.5.2 Flyco: Product Offerings
25.6 Povos
25.6.1 Business Overview
25.6.2 Povos: Product Offerings
25.7 Yongkang Xinji Hairdressing (Htc Personal Care)
25.7.1 Business Overview
25.7.2 Yongkang Xinji Hairdressing (Htc Personal Care): Product Offerings
25.8 Conair
25.8.1 Business Overview
25.8.2 Conair: Product Offerings
25.9 Dyson
25.9.1 Business Overview
25.9.2 Dyson: Product Offerings
25.10 Bio Ionic
25.10.1 Business Overview
25.10.2 Bio Ionic: Product Offerings
25.11 Elchim
25.11.1 Business Overview
25.11.2 Elchim: Product Offerings
25.12 Farouk Systems
25.12.1 Business Overview
25.12.2 Farouk Systems: Product Offerings
25.13 John Paul Mitchell Systems
25.13.1 Business Overview
25.13.2 John Paul Mitchell Systems: Product Offerings
25.14 Syska
25.14.1 Business Overview
25.14.2 Syska: Product Offerings
25.15 Bruush
25.15.1 Business Overview
25.15.2 Bruush: Product Offerings
25.16 Nova India
25.16.1 Business Overview
25.16.2 Nova India: Product Offerings
26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations
27 Quantitative Summary
27.1 Product
27.1.1 Market Size & Forecast
27.2 Hair
27.2.1 Market Size & Forecast
27.3 Oral Care
27.3.1 Market Size & Forecast
27.4 Powered Supply
27.4.1 Market Size & Forecast
27.5 Gender
27.5.1 Market Size & Forecast
27.6 Distribution Channel
27.6.1 Market Size & Forecast
27.7 Market by Geography
27.8 North America
27.8.1 Product: Market Size & Forecast
27.8.2 Hair: Market Size & Forecast
27.8.3 Oral Care: Market Size & Forecast
27.8.4 Powered Supply: Market Size & Forecast
27.8.5 Gender: Market Size & Forecast
27.8.6 Distribution Channel: Market Size & Forecast
27.9 Europe
27.9.1 Product: Market Size & Forecast
27.9.2 Hair: Market Size & Forecast
27.9.3 Oral Care: Market Size & Forecast
27.9.4 Powered Supply: Market Size & Forecast
27.9.5 Gender: Market Size & Forecast
27.9.6 Distribution Channel: Market Size & Forecast
27.10 Apac
27.10.1 Product: Market Size & Forecast
27.10.2 Hair: Market Size & Forecast
27.10.3 Oral Care: Market Size & Forecast
27.10.4 Powered Supply: Market Size & Forecast
27.10.5 Gender: Market Size & Forecast
27.10.6 Distribution Channel: Market Size & Forecast
27.11 Latin America
27.11.1 Product: Market Size & Forecast
27.11.2 Hair: Market Size & Forecast
27.11.3 Oral Care: Market Size & Forecast
27.11.4 Powered Supply: Market Size & Forecast
27.11.5 Gender: Market Size & Forecast
27.11.6 Distribution Channel: Market Size & Forecast
27.12 Middle East & Africa
27.12.1 Product: Market Size & Forecast
27.12.2 Hair: Market Size & Forecast
27.12.3 Oral Care: Market Size & Forecast
27.12.4 Powered Supply: Market Size & Forecast
27.12.5 Gender: Market Size & Forecast
27.12.6 Distribution Channel: Market Size & Forecast
28 Appendix
28.1 Abbreviations

Companies Mentioned

  • Colgate-Palmolive Company
  • Procter & Gamble (P&G)
  • Lion Corporation
  • Havells India
  • Helen of Troy
  • Spectrum Brands
  • Shiseido Company
  • Groupe SEB
  • Panasonic Group
  • Koninklijke Philips
  • Nobby by TESCOM
  • VEGA
  • Wahl Clipper Corporation
  • Flyco
  • Yongkang Xinji Hairdressing (HTC Personal Care)
  • Dyson
  • Bio Ionic
  • Elchim
  • Farouk Systems
  • John Paul Mitchell Systems
  • Syska
  • Brüush
  • Nova India


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



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