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Outdoor Power Equipment Market - Global Outlook & Forecast 2023-2028

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  • 284 Pages
  • April 2023
  • Region: Global
  • Arizton
  • ID: 5766517
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The global outdoor power equipment market is expected to grow at a CAGR of 5.36% during 2022 to 2028.


Increasing In Commercial Construction

The construction of various hotels is expected to support the outdoor power equipment market growth. In Q1 2021, in Europe, more than 40 hotels were opened. In Germany, Markisches Zentrum Redevelopment is a construction project for building new office space, which is expected to be completed by 2023. The projects involve shopping centers, retail spaces, offices, health centers, residential towers, and hotels.

Emerging Adoption of Sustainable Equipment

In recent years, the landscaping service industry is increasingly adopting green lawn care technology, which is environmentally friendly and has a low carbon footprint. According to a report by the California Air Resource Board (CARB) 2020, small off-road engines, such as lawnmowers, chainsaws, leaf blowers, and trimmers, contribute to higher emissions than 14.4 million passenger cars in the state. U.S. governments are increasingly emphasizing reducing greenhouse gas (GHG) emissions. As a result, the usage of lawn and garden equipment that causes environmental pollution is expected to go down, encouraging the adoption of electric equipment in the outdoor power equipment market.

A Surge in Landscaping Services & Garden Maintenance

The popularity of gardening and landscaping services has also increased in the U.S. to provide an aesthetic appeal to commercial and residential lawns, and gardens create a surge in market demand. Customers increasingly outsource landscaping services to maintain corporate, institutional, and residential areas. They are expanding their planting areas, replacing lawns, and designing and building new landscape areas. Also, the demand for yard and lawn care services is increasing from the non-commercial end-user segment due to the high disposable incomes. Hence, the increasing landscaping services are expected to boost the commercial outdoor power equipment market during the forecast period.



Outdoor power equipment involves several garden and yard maintenance tools with various uses in several sectors, including residential, commercial, sports arenas, and landscapers. The lawnmowers accounted for the largest share of the global outdoor power equipment market in 2022, majorly driven by North America and Europe. Due to their high affordability, portability, and ease of use, outdoor power equipment is increasingly being adopted in domestic garden care activities. Moreover, major players in the global outdoor power equipment market are offering products with the latest technologies that allow for maintaining large spaces in a shorter duration, less fuel usage, and monitoring the fleet to identify and eliminate inefficiency. Such technological advancements are driving the global demand for outdoor power equipment.

Segmentation by Equipment Type

  • Lawn Mowers
  • Chainsaws
  • Snow Blowers
  • Tillers
  • Trimmers
  • Leaf Blowers
  • Others


The global outdoor power equipment market by power source can be segregated into internal combustion engine (ICE), cordless and corded. In 2022, the ICE type dominated the global industry with a share of more than 71%. The highest share of ICE outdoor power equipment is attributed to their high power compared to battery-based outdoor power equipment. Moreover, these types of equipment are suitable for larger work, such as when there will be long, thick grasses or bushes. Further, gasoline lawnmowers or hedge trimmers are suitable for these tasks to finish the job in a shorter period. However, due to sustainable practices, cordless power equipment is gaining momentum among the end-users.

Segmentation by Power Source

  • ICE
  • Cordless
  • Corded


The residential end-user segment dominated the global outdoor power equipment market, with a revenue share of 56% in 2022. The highest share of this segment is due to the increasing inclination of the population toward gardening activities, leading to the expansion of lawns and green acreage across single and multi-family housing units. Further, the demand for garden parties and cookouts is growing significantly, boosting the demand for backyard beautification and landscaping in the residential sector.

Segmentation by End-User

  • Residential
  • Commercial


The mass category segment dominates the global outdoor power equipment market and is expected to witness an incremental growth of USD 6.9 billion during the forecast period. Mass-market outdoor power equipment mainly cleans and maintains moderately sized homes or yards. Factors such as broader equipment usage in the residential sector are surging the demand for mass outdoor products as they are cheaper than premium outdoor equipment.

Segmentation by Category

  • Mass
  • Premium


The offline distribution channel dominated the global outdoor power equipment market and accounted for a revenue share of approx 62% in 2022. Factors such as broader reach in areas that lack better connectivity and high consumer trust associated with personally experiencing the quality of products are driving the growth of this segment. Moreover, since outdoor power equipment involves high costs, the preference for offline channels remains high to minimize the risk of receiving damaged products. The outdoor power equipment producers harness specialty stores and supermarkets due to their personalized customer services.

Segmentation by Distribution Channel

  • Offline
  • Online


North America dominated the global outdoor power equipment market in 2022. The market growth is attributed to the constant innovation by outdoor power equipment players and the development of upgraded products with better features and functions. Many golf courses and the regional residential sector support the market demand. The growing competition in the professional landscaping industry in the U.S. has made these services more affordable for a wider range of customers, which, in turn, is driving the market in the region. Further, the rising number of dual-income households and lack of time for clearing and maintaining garden activities have driven the market in recent years.

Segmentation by Geography

  • North America
  • US
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Sweden
  • Netherlands
  • Belgium
  • Poland
  • Switzerland
  • Finland
  • Austria
  • APAC
  • China
  • Australia
  • Japan
  • South Korea
  • India
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • Saudi Africa


The global outdoor power equipment market is highly concentrated, with many local and international players. The competition among these players is intense. The rapidly changing technological scenario could adversely affect vendors as customers expect continual innovations and upgrades in the outdoor power equipment domain. The manufacturers emphasize identifying the different market opportunities, setting certain goals to achieve productivity, and efficiently using capital resources. The present scenario forces vendors to alter and refine their unique value proposition to achieve a strong market presence. The manufacturers are offering and expanding the product line-up in their business segments by launching various innovative techniques, thereby gaining an edge over their competitors.

Key Company Profiles

  • Husqvarna
  • Deere & Company
  • Honda Motor Company
  • Stanley Black & Decker
  • The Toro Company
  • Robert Bosch

Other Prominent Vendors

  • STIGA S.p.A
  • Makita
  • Techtronic Industries
  • Snow Joe
  • Einhell
  • Masport
  • Greenworks Tools
  • Emak S.p.A
  • Generac Power Systems
  • Briggs & Stratton
  • SUMEC Group Corporation
  • WEN Products
  • ECHO


1. How big is the outdoor power equipment market?
2. What is the growth rate of the global outdoor power equipment market?
3. Who are the key players in the global outdoor power equipment market?
4. Which region dominates the global outdoor power equipment market share?
5. What are the significant trends in the outdoor power equipment market?

Table of Contents

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation
4.4.1 Market Segmentation by Equipment Type
4.4.2 Market Segmentation by Power Source
4.4.3 Market Segmentation by End-User
4.4.4 Market Segmentation by Category
4.4.5 Market Segmentation by Distribution Channel
4.4.6 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Premium Insights
7.1 Overview
7.2 Market Trends & Opportunities
7.2.1 Increased Construction Activities
7.2.2 Adoption of Sustainable Equipment
7.2.3 Demand for Landscaping Services & Garden Maintenance
7.3 Segmentation Analysis
7.3.1 Power Source
7.3.2 End-User
7.3.3 Category
7.4 Geographical Analysis
7.5 Competitive Landscape

8 Introduction
8.1 Overview
8.2 Commercial Vs. Residential Outdoor Power Equipment
8.3 Construction Insights
8.4 Consumer Behaviour
8.5 Value Chain Analysis
8.5.1 Overview
8.5.2 Raw Material & Component Suppliers
8.5.3 Manufacturers
8.5.4 Dealers/Distributors
8.5.5 Retailers
8.5.6 End-Users
8.6 Import & Export Analysis
8.6.1 Lawn Mowers
8.6.2 Chainsaws
8.6.3 Snow Blowers

9 Market Opportunities & Trends
9.1 Technology Integration for Product Efficiency
9.2 Demand for Automated Equipment
9.3 Demand for Landscaping Services & Garden Maintenance

10 Market Growth Enablers
10.1 Adoption of Sustainable Equipment
10.2 Growth in Manufacturer-Led Programs
10.3 Increased Commercial Construction Activities

11 Market Restraints
11.1 Irregular Raw Material Prices
11.2 Upsurge in Use of Artificial Grass
11.3 Shortage of Skilled & Qualified Laborers

12 Market Landscape
12.1 Market Overview
12.2 Five Forces Analysis
12.2.1 Threat of New Entrants
12.2.2 Bargaining Power of Suppliers
12.2.3 Bargaining Power of Buyers
12.2.4 Threat of Substitutes
12.2.5 Competitive Rivalry

13 Equipment Type
13.1 Market Overview
13.2 Lawn Mowers
13.2.1 Market Overview
13.3 Chainsaws
13.3.1 Market Overview
13.4 Snow Blowers
13.4.1 Market Overview
13.5 Tillers
13.5.1 Market Overview
13.6 Trimmers
13.6.1 Market Overview
13.7 Leaf Blowers
13.7.1 Market Overview
13.8 Others
13.8.1 Market Overview

14 Power Source
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Ice
14.3.1 Market Overview
14.3.2 Market by Geography
14.4 Cordless
14.4.1 Market Overview
14.4.2 Market by Geography
14.5 Corded
14.5.1 Market Overview
14.5.2 Market by Geography

15 End-User
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Commercial
15.3.1 Market Overview
15.3.2 Market by Geography
15.4 Residential
15.4.1 Market Overview
15.4.2 Market by Geography

16 Category
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Mass
16.3.1 Market Overview
16.3.2 Market by Geography
16.4 Premium
16.4.1 Market Overview
16.4.2 Market by Geography

17 Distribution Channel
17.1 Market Snapshot & Growth Engine
17.2 Market Overview
17.3 Offline
17.3.1 Market Overview
17.3.2 Dealers & Distributors
17.3.3 Specialty Stores
17.3.4 Mass Market Players
17.3.5 Market by Geography
17.4 Online
17.4.1 Market Size & Forecast
17.4.2 Direct Sales
17.4.3 Third-Party Sales
17.4.4 Market by Geography

18 Geography
18.1 Market Snapshot & Growth Engine
18.2 Geographic Overview

19 North America
19.1 Market Overview
19.2 Power Source
19.2.1 Market Size & Forecast
19.3 End-User
19.3.1 Market Size & Forecast
19.4 Category
19.4.1 Market Size & Forecast
19.5 Distribution Channel
19.5.1 Market Size & Forecast
19.6 Key Countries
19.6.1 Us: Market Size & Forecast
19.6.2 Canada: Market Size & Forecast

20 Europe
20.1 Market Overview
20.2 Power Source
20.2.1 Market Size & Forecast
20.3 End-User
20.3.1 Market Size & Forecast
20.4 Category
20.4.1 Market Size & Forecast
20.5 Distribution Channel
20.5.1 Market Size & Forecast
20.6 Key Countries
20.6.1 Uk: Market Size & Forecast
20.6.2 Germany: Market Size & Forecast
20.6.3 France: Market Size & Forecast
20.6.4 Italy: Market Size & Forecast
20.6.5 Spain: Market Size & Forecast
20.6.6 Sweden: Market Size & Forecast
20.6.7 Netherlands: Market Size & Forecast
20.6.8 Belgium: Market Size & Forecast
20.6.9 Poland: Market Size & Forecast
20.6.10 Switzerland: Market Size & Forecast
20.6.11 Finland: Market Size & Forecast
20.6.12 Austria: Market Size & Forecast

21 Apac
21.1 Market Overview
21.2 Power Source
21.2.1 Market Size & Forecast
21.3 End-User
21.3.1 Market Size & Forecast
21.4 Category
21.4.1 Market Size & Forecast
21.5 Distribution Channel
21.5.1 Market Size & Forecast
21.6 Key Countries
21.6.1 China
21.6.2 Australia
21.6.3 Japan
21.6.4 South Korea
21.6.5 India

22 Latin America
22.1 Market Overview
22.2 Power Source
22.2.1 Market Size & Forecast
22.3 End-User
22.3.1 Market Size & Forecast
22.4 Category
22.4.1 Market Size & Forecast
22.5 Distribution Channel
22.5.1 Market Size & Forecast
22.6 Key Countries
22.6.1 Brazil
22.6.2 Mexico
22.6.3 Argentina

23 Middle East & Africa
23.1 Market Overview
23.3 Power Source
23.3.1 Market Size & Forecast
23.4 End-User
23.4.1 Market Size & Forecast
23.5 Category
23.5.1 Market Size & Forecast
23.6 Distribution Channel
23.6.1 Market Size & Forecast
23.7 Key Countries
23.7.1 Saudi Arabia
23.7.2 Uae
23.7.3 South Africa

24 Competitive Landscape
24.1 Competition Overview

25 Key Company Profiles
25.1 Deere & Company
25.1.1 Business Overview
25.1.2 Product Offerings
25.1.3 Key Strategies
25.1.4 Key Strengths
25.1.5 Key Opportunities
25.2 Honda Motor Company
25.2.1 Business Overview
25.2.2 Product Offerings
25.2.3 Key Strategies
25.2.4 Key Strengths
25.2.5 Key Opportunities
25.3 Husqvarna
25.3.1 Business Overview
25.3.2 Product Offerings
25.3.3 Key Strategies
25.3.4 Key Strengths
25.3.5 Key Opportunities
25.4 Robert Bosch
25.4.1 Business Overview
25.4.2 Product Offerings
25.4.3 Key Strategies
25.4.4 Key Strengths
25.4.5 Key Opportunities
25.5 Stanley Black & Decker
25.5.1 Business Overview
25.5.2 Product Offerings
25.5.3 Key Strategies
25.5.4 Key Strengths
25.5.5 Key Opportunities
25.6 the Toro Company
25.6.1 Business Overview
25.6.2 Product Offerings
25.6.3 Key Strategies
25.6.4 Key Strengths
25.6.5 Key Opportunities

26 Other Prominent Vendors
26.1 Ariens Company (Ariensco)
26.1.1 Business Overview
26.1.2 Product Offerings
26.2 Briggs & Stratton
26.2.1 Business Overview
26.2.2 Product Offerings
26.3 Echo
26.3.1 Business Overview
26.3.2 Product Offerings
26.4 Einhell
26.4.1 Business Overview
26.4.2 Product Offerings
26.5 Emak Group
26.5.1 Business Overview
26.5.2 Product Offerings
26.6 Generac Power Systems
26.6.1 Business Overview
26.6.2 Product Offerings
26.7 Greenworks Tools
26.7.1 Business Overview
26.7.2 Product Offerings
26.8 Masport
26.8.1 Business Overview
26.8.2 Product Offerings
26.9 Makita
26.9.1 Business Overview
26.9.2 Product Offerings
26.10 Snow Joe
26.10.1 Business Overview
26.10.2 Product Offerings
26.11 Stihl
26.11.1 Business Overview
26.11.2 Product Offerings
26.12 Stiga Group
26.12.1 Business Overview
26.12.2 Product Offerings
26.13 Sumec Group Corporation
26.13.1 Business Overview
26.13.2 Product Offerings
26.14 Techtronic Industries
26.14.1 Business Overview
26.14.2 Product Offerings
26.15 Wen Products
26.15.1 Business Overview
26.15.2 Product Offerings

27 Report Summary
27.1 Key Takeaways
27.2 Strategic Recommendations

28 Quantitative Summary
28.1 Market by Geography
28.2 Market by Power Source
28.3 Market by Category Type
28.4 Market by End-User
28.5 Market by Distribution Channel

29 Appendix
29.1 Abbreviations

Companies Mentioned

  • Husqvarna
  • Deere & Company
  • Honda Motor Company
  • Stanley Black & Decker
  • The Toro Company
  • Robert Bosch
  • STIGA S.p.A
  • Makita
  • Techtronic Industries
  • Snow Joe
  • Einhell
  • Masport
  • Greenworks Tools
  • Emak S.p.A
  • Generac Power Systems
  • Briggs & Stratton
  • SUMEC Group Corporation
  • WEN Products
  • ECHO


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



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