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Professional Hygiene Market - Global Outlook & Forecast 2023-2028

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  • 318 Pages
  • April 2023
  • Region: Global
  • Arizton
  • ID: 5766519
UP TO OFF until Jun 30th 2024
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The global professional hygiene market is expected to grow at a CAGR of 5.29% during 2022 to 2028.


Growing Popularity of Eco-friendly Products

Liquid hand washes have become increasingly popular in the past 15 years, both in the home and public places such as hospitals and toilets. Some people find them drying on the skin and experience skin irritation after using them. This is known as contact dermatitis and is particularly common in those who regularly use liquid hand washes as part of their job, perhaps in a hospital or kitchen, where cleanliness is vital. Many companies are now creating cleaning products that use more natural ingredients, avoiding harmful chemicals. Sustainable toiletries formulated with organic and natural ingredients that are kinder to the skin are in high demand. The increasing popularity of organic sanitizers, which are eco-friendly, skin-safe, and sustainable, is also likely to influence professional hygiene market growth due to safety concerns associated with the use of soaps and alcohol-based hand sanitizers.

IoT Revolutionizing Automatic Soap Dispensers

Vendors in the automatic soap dispenser segment connect IoT (Internet of Things) devices to their products, providing a sanitary no-touch experience without water and soap solution spillage. This has enabled more benefits to users, such as ensuring that people wash their hands properly for 20 seconds as per WHO recommendations. Automation in soap dispensers due to IoT gives a premium feel and helps maintain top-notch hygiene. The latest IoT-automatic soap dispensers are designed with sensors that will dispense the hand wash liquid in the precise quantity as programmed in the device. This is considered a 100% safe method to handle the device, and very minimal wastage of resources occurs.

Infectious Disease Outbreaks Across the World

Several infectious diseases are contagious and transmissible. The world of infectious diseases is constantly evolving, including infections at the global and national levels. The possibility of an unknown pathogen emerging and causing havoc is increasing. Disease outbreaks are mainly due to an infection or transmitted via animal-to-person contact, from the environment, or person-to-person contact. The majority of these diseases can be prevented by maintaining hand hygiene. A growing number of outbreaks has made people aware of hygiene, thereby supporting the growth of the professional hygiene market. Since December 2019, the COVID-19 pandemic has spread to several countries, leading to millions of cases. COVID-19 has spread to several regions worldwide, impacting the demand for sensor-based professional hygiene products at an exponential rate.



The global professional hygiene market by product is segmented into tissues & napkins, soaps & sanitizers, and wiping & cleaning. Tissues and napkins are leading the product segment, which can be attributable to their increasing use in the hospitality sector and tourism industries. Rising hygiene concerns in public places are driving the tissue paper demand at a faster rate. Over the past three decades, the global tissue sector has undergone strong growth, capacity building, and consolidation.

Segmentation by Product

  • Tissues and Napkins
  • Wiping and Cleaning
  • Soaps and Sanitizers


The hospitality segment accounted for the highest revenue share of over 38% global professional hygiene market in 2022 due to the population shift from rural to urban areas. The hospitality sector includes sub-segments such as spas, hotels, restaurants, food chains, and other areas where guests can interact with the employees. Cleaning and sanitizing are basic steps in these sectors. The growing hospitality sector, such as resorts and luxurious hotels, and tourism, is driving the growth of the professional hygiene industry. The hotel industry is growing consistently, contributing over USD 3.41 trillion to the global economy in 2019. The professional hygiene products demand in the hospitality segment in the APAC region is expected to grow the fastest during the forecast period.

Segmentation By Application

  • Hospitality
  • Commercial
  • Public Interest
  • Healthcare
  • Industrial


Offline segment accounts for the highest revenue share of the global professional hygiene market, as it is easy to buy in bulk for professional use and at discounted prices. Supermarkets and hypermarkets are some retailers where vendors sell their products by acquiring a larger shelf space. In contrast, one can boost sales in small retail shops or departmental stores through better relations (offers and product promotions) with such retailers. Online retailers such as Amazon, BigBasket, Flipkart, Argos, eBay, Target.com, and other online portals of vendors offer such products directly through their online stores/websites. During the forecast period, the online sale segment is growing considerably in the global professional hygiene market.

Segmentation By Distribution Channel

  • Offline
  • Online


  • North America accounted for the largest revenue share of the global professional hygiene market in 2022, owing to the increasing luxurious hotel industry, international tourism arrivals, and health hygiene awareness. The US and Canada lead in the highest international sports events, trade fairs, and exhibitions, contributing to the region's growing international tourism arrivals. In addition, the increasing prevalence of HAIs in the healthcare segment is one of the major reasons demanding the usage of soaps & sanitizers, wiping, and cleaning products.
  • The US was the highest hit country with COVID-19, which fueled the overall professional hygiene industry growth. Also, the growing hand hygiene awareness by the government contributed to the growth of the sanitizer segment in the United States. For instance, the U.S. CDC campaign 'Clean Hands Count' encourages and empowers patients to ask healthcare providers whether they washed their hands. With support from GOJO Industries, the CDC Foundation and the Centers for Disease Control and Prevention's (CDC) Division of Healthcare Quality Promotion announced a hand hygiene campaign in 2016 called Clean Hands Count. This campaign aimed to improve hand hygiene outreach in U.S. healthcare facilities by creating a comprehensive initiative that reaches a broad group of healthcare providers, physicians, and patients.

Segmentation by Geography

  • North America
  • US
  • Canada
  • Europe
  • Germany
  • France
  • Spain
  • Italy
  • UK
  • APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Middle East & Africa
  • Turkey
  • South Africa
  • Saudi Arabia


The global professional hygiene market is highly fragmented and highly competitive and concentrated due to the presence of many regional, local, and international market players. The leading global professional hygiene market vendors are Essity Aktiebolag, KIMBERLEY CLARK, Koch Industries, Reckitt Benckiser Group, and Cascades. Further, vendors offer a diverse range of professional hygiene products at competitive prices. Moreover, there is very little space for new entrants, as the industry is flooded with top, highly competitive companies continuously active and investing in product innovations and business expansions.

Key Company Profiles

  • Essity Aktiebolag
  • Reckitt Benckiser Group
  • Koch Industries
  • Cascades

Other Prominent Vendors

  • Ableman International
  • Accent Controls
  • American Specialties
  • Askon Hygiene Products
  • Becto
  • Best Sanitizers
  • Bobrick
  • Bradley
  • Brightwell Dispensers
  • Bright Pancar
  • Christeyns
  • Cipla
  • Cleenol Group
  • Contec
  • Dihour
  • Dreumex
  • Ecolab
  • Euronics
  • EcoHydra Technologies
  • Fluid Energy Group
  • GOJO Industries
  • G9 Chemicals
  • Hokwang Industries
  • Himalaya Global Holdings
  • Hi-Genie
  • JVD
  • Kutol
  • Kiilto
  • LinkWell
  • Lion
  • Nice-Pak Products
  • Pal International
  • SC Johnson
  • Stryker
  • Sklar Surgical Instruments
  • Safetec of America
  • Vi-Jon
  • Vectair Systems
  • Whiteley
  • Zep
  • Zoono Group


1. How big is the professional hygiene market?
2. What is the growth rate of the professional hygiene market?
3. What are the growing trends in the professional hygiene market?
4. Which region holds the most significant global professional hygiene market share?
5. Who are the key players in the global professional hygiene market?

Table of Contents

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market by Product
4.3.2 Market by Application
4.3.3 Market by End-User
4.3.4 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Premium Insights
7.1 Market Scenario

8 Introduction
8.1 Overview

9 Market Opportunities & Trends
9.1 Shift Toward Data-Driven Cleaning Solutions
9.2 Growing Popularity of Eco-Friendly Products
9.3 High Demand for Smart Bathroom Solutions
9.4 Advent of Iot-Powered Automatic Soap Dispensers

10 Market Growth Enablers
10.1 Infectious Disease Outbreaks Worldwide
10.2 Growing Health Consciousness Among Consumers
10.3 Role of Internet in Shaping Consumer Purchasing Behavior

11 Market Restraints
11.1 Lower Penetration of Advanced Hygiene Solutions in Emerging Markets
11.2 Skin Health Risks Associated With Chemical Ingredients in Hygiene Products
11.3 Lack of Adequate Awareness and Facilities in Lmics

12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast
12.2.1 Insights by Product
12.2.2 Insights by Application
12.2.3 Insights by Distribution Channel
12.2.4 Insights by Geography
12.3 Five Forces Analysis
12.3.1 Threat of New Entrants
12.3.2 Bargaining Power of Suppliers
12.3.3 Bargaining Power of Buyers
12.3.4 Threat of Substitutes
12.3.5 Competitive Rivalry

13 Product
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Tissues & Napkins
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.4 Soaps & Sanitizers
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
13.5 Wiping & Cleaning
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Geography

14 Application
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Hospitality
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 Commercial
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography
14.5 Public Interest
14.5.1 Market Overview
14.5.2 Market Size & Forecast
14.5.3 Market by Geography
14.6 Healthcare
14.6.1 Market Overview
14.6.2 Market Size & Forecast
14.6.3 Market by Geography
14.7 Industrial
14.7.1 Market Overview
14.7.2 Market Size & Forecast
14.7.3 Market by Geography

15 Distribution Channel
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Offline
15.3.1 Market Overview
15.3.2 Market Size & Forecast
15.3.3 Market by Geography
15.4 Online
15.4.1 Market Overview
15.4.2 Market Size & Forecast
15.4.3 Market by Geography

16 Geography
16.1 Market Snapshot & Growth Engine
16.2 Geographic Overview

17 North America
17.1 Market Overview
17.2 Market Size & Forecast
17.3 North America: Product
17.4 North America: Application
17.5 North America: Distribution Channel
17.6 Key Countries
17.6.1 Us: Market Size & Forecast
17.6.2 Canada: Market Size & Forecast

18 Europe
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Europe: Product
18.4 Europe: Application
18.5 Europe: Distribution Channel
18.6 Key Countries
18.6.1 Germany: Market Size & Forecast
18.6.2 France: Market Size & Forecast
18.6.3 Spain: Market Size & Forecast
18.6.4 Italy: Market Size & Forecast
18.6.5 Uk: Market Size & Forecast

19 Apac
19.1 Market Overview
19.2 Market Size & Forecast
19.3 Apac: Product
19.4 Apac: Application
19.5 Apac: Distribution Channel
19.6 Key Countries
19.6.1 China: Market Size & Forecast
19.6.2 Japan: Market Size & Forecast
19.6.3 India: Market Size & Forecast
19.6.4 Australia: Market Size & Forecast
19.6.5 South Korea: Market Size & Forecast

20 Latin America
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Latin America: Product
20.4 Latin America: Application
20.5 Latin America: Distribution Channel
20.6 Key Countries
20.6.1 Brazil: Market Size & Forecast
20.6.2 Mexico: Market Size & Forecast
20.6.3 Argentina: Market Size & Forecast

21 Middle East & Africa
21.1 Market Overview
21.2 Market Size & Forecast
21.3 Middle East & Africa: Product
21.4 Middle East & Africa: Application
21.5 Middle East & Africa: Distribution Channel
21.6 Key Countries
21.6.1 Turkey: Market Size & Forecast
21.6.2 South Africa: Market Size & Forecast
21.6.3 Saudi Arabia: Market Size & Forecast

22 Competitive Landscape
22.1 Competition Overview
22.2 Market Share Analysis
22.2.1 Essity Aktiebolag
22.2.2 Kimberly-Clark
22.2.3 Reckitt Benckiser Group
22.2.4 Koch Industries
22.2.5 Cascades

23 Key Company Profiles
23.1 Essity Aktiebolag
23.1.1 Business Overview
23.1.2 Product Offerings
23.1.3 Key Strategies
23.1.4 Key Strengths
23.1.5 Key Opportunities
23.2 Kimberly-Clark
23.2.1 Business Overview
23.2.2 Product Offerings
23.2.3 Key Strategies
23.2.4 Key Strengths
23.2.5 Key Opportunities
23.3 Reckitt Benckiser Group
23.3.1 Business Overview
23.3.2 Product Offerings
23.3.3 Key Strategies
23.3.4 Key Strengths
23.3.5 Key Opportunities
23.4 Koch Industries
23.4.1 Business Overview
23.4.2 Product Offerings
23.4.3 Key Strategies
23.4.4 Key Strengths
23.4.5 Key Opportunities
23.5 Cascades
23.5.1 Business Overview
23.5.2 Product Offerings
23.5.3 Key Strategies
23.5.4 Key Strengths
23.5.5 Key Opportunities

24 Other Prominent Vendors
24.1 Ableman International
24.1.1 Business Overview
24.1.2 Product Offerings
24.2 Accent Controls
24.2.1 Business Overview
24.2.2 Product Offerings
24.3 American Specialties
24.3.1 Business Overview
24.3.2 Product Offerings
24.4 Askon Hygiene Products
24.4.1 Business Overview
24.4.2 Product Offerings
24.5 Becto
24.5.1 Business Overview
24.5.2 Product Offerings
24.6 Best Sanitizers
24.6.1 Business Overview
24.6.2 Product Offerings
24.7 Bobrick
24.7.1 Business Overview
24.7.2 Product Offerings
24.8 Bradley
24.8.1 Business Overview
24.8.2 Product Offerings
24.9 Brightwell Dispensers
24.9.1 Business Overview
24.9.2 Product Offerings
24.10 Bright Pancar
24.10.1 Business Overview
24.10.2 Product Offerings
24.11 Christeyns
24.11.1 Business Overview
24.11.2 Product Offerings
24.12 Cipla
24.12.1 Business Overview
24.12.2 Product Offerings
24.13 Cleenol Group
24.13.1 Business Overview
24.13.2 Product Offerings
24.14 Contec
24.14.1 Business Overview
24.14.2 Product Offerings
24.15 Dihour
24.15.1 Business Overview
24.15.2 Product Offerings
24.16 Dreumex
24.16.1 Business Overview
24.16.2 Product Offerings
24.17 Ecolab
24.17.1 Business Overview
24.17.2 Product Offerings
24.18 Euronics
24.18.1 Business Overview
24.18.2 Product Offerings
24.19 Ecohydra
24.19.1 Business Overview
24.19.2 Product Offerings
24.20 Fluid Energy Group
24.20.1 Business Overview
24.20.2 Product Offerings
24.21 Gojo Industries
24.21.1 Business Overview
24.21.2 Product Offerings
24.22 G9 Chemicals
24.22.1 Business Overview
24.22.2 Product Offerings
24.23 Hokwang Industries
24.23.1 Business Overview
24.23.2 Product Offerings
24.24 Himalaya Global Holdings
24.24.1 Business Overview
24.24.2 Product Offerings
24.25 Hi-Genie
24.25.1 Business Overview
24.25.2 Product Offerings
24.26 Jvd
24.26.1 Business Overview
24.26.2 Product Offerings
24.27 Kutol
24.27.1 Business Overview
24.27.2 Product Offerings
24.28 Kiilto
24.28.1 Business Overview
24.28.2 Product Offerings
24.29 Linkwell
24.29.1 Business Overview
24.29.2 Product Offerings
24.30 Lion
24.30.1 Business Overview
24.30.2 Product Offerings
24.31 Nice-Pak Products
24.31.1 Business Overview
24.31.2 Product Offerings
24.32 Pal International
24.32.1 Business Overview
24.32.2 Product Offerings
24.33 Paul Hartmann
24.33.1 Business Overview
24.33.2 Product Offerings
24.34 Sofidel
24.34.1 Business Overview
24.34.2 Product Offerings
24.35 Sc Johnson
24.35.1 Business Overview
24.35.2 Product Offerings
24.36 Steris
24.36.1 Business Overview
24.36.2 Product Offerings
24.37 Stryker
24.37.1 Business Overview
24.37.2 Product Offerings
24.38 Sklar Surgical Instruments
24.38.1 Business Overview
24.38.2 Product Offerings
24.39 Safetec of America
24.39.1 Business Overview
24.39.2 Product Offerings
24.40 Vi-Jon
24.40.1 Business Overview
24.40.2 Product Offerings
24.41 Vectair Systems
24.41.1 Business Overview
24.41.2 Product Offerings
24.42 Whiteley
24.42.1 Business Overview
24.42.2 Product Offerings
24.43 Zep
24.43.1 Business Overview
24.43.2 Product Offerings
24.44 Zoono Group
24.44.1 Business Overview
24.44.2 Product Offerings

25 Report Summary
25.1 Key Takeaways
25.2 Strategic Recommendations

26 Quantitative Summary
26.1 Market by Geography
26.2 Market by Product
26.3 Market by Application
26.4 Market by Distribution Channel
26.5 North America by Product
26.6 North America by Application
26.7 North America by Distribution Channel
26.8 Europe by Product
26.9 Europe by Application
26.1 Europe by Distribution Channel
26.11 APAC by Product
26.12 APAC by Application
26.13 APAC by Distribution Channel
26.14 Latin America by Product
26.15 Latin America by Application
26.16 Latin America by Distribution Channel
26.17 Middle East & Africa by Product
26.18 Middle East & Africa by Application
26.19 Middle East & Africa by Distribution Channel

27 Appendix
27.1 Abbreviations

Companies Mentioned

  • Essity Aktiebolag
  • Reckitt Benckiser Group
  • Koch Industries
  • Cascades
  • Ableman International
  • Accent Controls
  • American Specialties
  • Askon Hygiene Products
  • Becto
  • Best Sanitizers
  • Bobrick
  • Bradley
  • Brightwell Dispensers
  • Bright Pancar
  • Christeyns
  • Cipla
  • Cleenol Group
  • Contec
  • Dihour
  • Dreumex
  • Ecolab
  • Euronics
  • EcoHydra Technologies
  • Fluid Energy Group
  • GOJO Industries
  • G9 Chemicals
  • Hokwang Industries
  • Himalaya Global Holdings
  • Hi-Genie
  • JVD
  • Kutol
  • Kiilto
  • LinkWell
  • Lion
  • Nice-Pak Products
  • Pal International
  • SC Johnson
  • Stryker
  • Sklar Surgical Instruments
  • Safetec of America
  • Vi-Jon
  • Vectair Systems
  • Whiteley
  • Zep
  • Zoono Group


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



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