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Underpads Market - Global Outlook & Forecast 2023-2028

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  • 223 Pages
  • April 2023
  • Region: Global
  • Arizton
  • ID: 5766526
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The global underpads market is expected to grow at a CAGR of 5.16% during 2022 to 2028.


Increasing Older Population

Aged people experience incontinence regularly is becoming very common. Hence, it is one of the major factors driving the growth of the underpads market in the growing elderly population. Further, according to the WHO, the world geriatric population of 60 and above is expected to reach 2 billion by 2050. The rising older age population across the globe is significantly raising old age diseases such as cataracts, hearing loss and refractive errors, back & neck pain and, chronic obstructive pulmonary disease, diabetes, osteoarthritis, depression, and dementia. A few conditions, such as paralysis, common among older people, lead to more bedridden patients. Hence, an increasing number of aging people is significantly increasing the demand for incontinence products, supporting market demand.

Increasing Prevalence of Chronic Bladder Related Diseases

The rising chronic diseases such as bladder cancer, kidney diseases, diabetes, and urological diseases are boosting the demand for underpads. Further, stress urinary incontinence, the involuntary leakage of urine that occurs with increases in intraabdominal pressure due to the urethral sphincter or pelvic floor weakness, is also rising among individuals. Around 24% to 45% of women over 30 faces this problem. Hence, the expanding aging population and rising health concerns increase the demand for underpads.

Women Health Awareness

The feminine hygiene industry has expanded into wellness categories beyond menstrual care, and new companies have emerged as women’s healthcare providers offering physical and mental health. The rise in awareness about women's health and hygiene has made people more conscious while purchasing products. The increasing government initiatives to promote awareness regarding female stress urinary incontinence are predicted to boost underpads market growth during the forecast period.



The disposable underpads product type dominated the global underpads market in 2022, owing to their increasing consumption among several end-users. This growth is due to the increasing elderly patient population. Moreover, these underpads are for single-time use, which is more hygienic than reusable underpads. These disposable underpads are also used in surgical processes as a barrier to microorganisms and to prevent infection. The increasing awareness about hygiene after COVID is the major reason to boost disposable underpads market demand. However, these pads take more than five years to get disposed of, significantly increasing the usage of reusable underpads among the end-users.

Segmentation by Product Type

  • Disposable
  • Reusable


Hospitals are the major contributor to the global underpads market share in the care providers segment. The segment is expected to grow significantly during the forecast period owing to urinary incontinence most commonly affecting women, and the prevalence is high among hospitalized older adults. Thus, the hospital segment has the maximum adoption of underpads as a large patient pool suffering from chronic conditions or pregnancy is associated with urinary incontinence. The increasing patient population prefers hospitals for the primary treatment of urinary inconsistence.

Segmentation by Care Providers

  • Hospitals
  • Home Care Settings & Individuals
  • Others Care Centers


The geriatric age group segment dominated the global underpads market, accounting for a share of nearly 42% in 2022. Urinary and fecal incontinence is common in the geriatric population, yet many patients and healthcare practitioners inappropriately consider incontinence a normal part of aging. Most countries are experiencing a demographic shift towards older populations. Further, the growing demand for incontinence products in the geriatric patient group will likely positively impact the industry's growth. Many government surveys in the US indicate that elderly patients prefer to undergo treatment at home rather than in healthcare settings. Owing to this, many vendors actively develop and commercialize incontinence products to increase awareness among elderly patients’ access to quality care.

Segmentation by Age Group

  • Geriatric
  • Pediatric
  • Adults


Underpads are sold across offline and online distribution channels, comprised of manufacturers, dealers, distributors, specialty stores, and from sites such as amazon & eBay, etc. In 2022, the offline distribution channel dominated the global underpads market. Factors such as the larger reach in the areas that lack connectivity and consumer trust associated with personally experiencing the quality of the products are driving the growth of the offline segment.

Segmentation by Distribution Channel

  • Offline
  • Online


Europe dominated most of the global underpads market share in 2022, and the region is expected to continue its dominance during the forecast period without significant fluctuations. It is witnessing significant new product approvals from key industry players. UK, Germany, France, Italy, and Spain are the leading countries contributing to the market's growth. In 2022, North America will be the second largest global underpads market, accounting for 30.12% of the share. An aging population and the rising prevalence of incontinence issues drive the increasing demand for underpads. The region is also witnessing steady growth due to the rising geriatric population and the growing prevalence of various diseases. The U.S. is among the largest revenue generators in the region. Medial technologies, innovations, and the growing older population are significant growth drivers in the market.

Segmentation by Geography

  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • North America
  • US
  • Canada
  • APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE


The global underpads market is characterized by global, regional, and local vendors offering a wide range of similar products. The key manufacturers dominated the industry. However, regional and local vendors compete intensely with key vendors, offering underpads like them at competitive prices. Coloplast, Medline, BD, Cardinal Health, Hollister, and Teleflex are identified as the few vendors in the underpads market, and these companies have a wide geographical reach, diversified product portfolio, and a strong focus on innovation and research activities. Large players with diversified product portfolios and business operations are expanding globally. However, the sustainability of small vendors is uncertain, as their revenues are entirely dependent on healthcare reforms worldwide. Hence, despite many vendors entering the industry to tap the large customer base, only a few players are sustaining and continuing their operations.

Key Company Profiles

  • Medline Industries Inc
  • Attends Healthcare Products, Inc
  • Cardinal Health

Other Prominent Vendors

  • Mega Careline
  • Dynarex Corporation
  • EHOB
  • Kimberly-Clark Corporation
  • Encompass
  • First Quality Products
  • Coloplast
  • Cure Medical
  • Romsons
  • Ontex
  • Jinjiang Rongxin Lady&Baby's Products
  • MedPride
  • HMH Corporation


1. How big is the underpads market?
2. What is the growth rate of the global underpads market?
3. Who are the key players in the global underpads market?
4. What are the significant trends in the underpads industry?
5. Which region dominates the global underpads market share?
Frequently Asked Questions about the Underpads Market

What is the estimated value of the Underpads Market?

The Underpads Market was estimated to be valued at $110 Million in 2022.

What is the growth rate of the Underpads Market?

The growth rate of the Underpads Market is 5.1%, with an estimated value of $148.79 Million by 2028.

What is the forecasted size of the Underpads Market?

The Underpads Market is estimated to be worth $148.79 Million by 2028.

Who are the key companies in the Underpads Market?

Key companies in the Underpads Market include Medline Industries Inc, Attends Healthcare Products, Inc, Cardinal Health, Mega Careline, Dynarex Corporation, EHOB, Kimberly, Clark Corporation, Encompass and First Quality Products.

Table of Contents

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation
4.4.1 Market Segmentation by Product Type
4.4.2 Market Segmentation by Care Providers
4.4.3 Market Segmentation by Age Group
4.4.4 Market Segmentation by Distribution Channel
4.4.5 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Premium Insights
6.1 Overview
6.2 Future Market Opportunities
6.2.1 Expansion of Elderly Population
6.2.2 Rise in Prevalence of Chronic Bladder Conditions
6.2.3 Focus on Female Health Awareness
6.3 Segmentation Analysis
6.3.1 Care Provider
6.3.2 Age Group
6.4 Geographical Analysis
6.5 Competitive Overview

7 Market at a Glance

8 Introduction
8.1 Overview
8.2 Use of Underpads
8.2.1 Protecting Furniture
8.2.2 Portable Commodes
8.2.3 Car Rides
8.2.4 Baby Diapers Changes
8.3 Incontinence Among Women
8.4 Rise in Surgical Interventions
8.5 Other Demand Drivers for Underpads

9 Market Opportunities & Trends
9.1 Rise in Prevalence of Chronic Bladder Conditions
9.2 Development of Pvc Incontinence Underpads
9.3 Surge in Product Development Initiatives

10 Market Growth Enablers
10.1 Rapid Expansion of Elderly Population
10.2 Focus on Female Health Awareness
10.3 Shift Toward Reusable Incontinence Products

11 Market Restraints
11.1 Availability of Alternative Incontinence Management Products
11.2 Adverse Effects of Incontinence Products

12 Market Landscape
12.1 Market Size & Forecast
12.2 Five Forces Analysis
12.2.1 Threat of New Entrants
12.2.2 Bargaining Power of Suppliers
12.2.3 Bargaining Power of Buyers
12.2.4 Threat of Substitutes
12.2.5 Competitive Rivalry

13 Product Type
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Disposable
13.3.1 Market Size & Forecast
13.3.2 Market by Geography
13.4 Reusable
13.4.1 Market Size & Forecast
13.4.2 Market by Geography

14 Care Provider
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Hospitals
14.3.1 Market Size & Forecast
14.3.2 Market by Geography
14.4 Home Care Settings & Individuals
14.4.1 Market Size & Forecast
14.4.2 Market by Geography
14.5 Others
14.5.1 Market Size & Forecast
14.5.2 Market by Geography

15 Age Group
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Geriatric
15.3.1 Market Size & Forecast
15.3.2 Market by Geography
15.4 Pediatric
15.4.1 Market Overview
15.4.2 Market by Geography
15.5 Adult
15.5.1 Market Overview
15.5.2 Market by Geography

16 Distribution Channel
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Offline
16.3.1 Market Overview
16.3.2 Health and Personal Care Retail Stores
16.3.3 Medical Stores
16.3.4 Others
16.3.5 Market by Geography
16.4 Online
16.4.1 Market Overview
16.4.2 Market by Geography

17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview

18 Europe
18.1 Market Size & Forecast
18.2 Product Type
18.2.1 Market Size & Forecast
18.3 Care Provider
18.3.1 Market Size & Forecast
18.4 Age Group
18.4.1 Market Size & Forecast
18.5 Distribution Channel
18.5.1 Market Size & Forecast
18.6 Key Countries
18.6.1 Germany: Market Size & Forecast
18.6.2 France: Market Size & Forecast
18.6.3 Uk: Market Size & Forecast
18.6.4 Italy: Market Size & Forecast
18.6.5 Spain: Market Size & Forecast

19 North America
19.1 Market Size & Forecast
19.2 Product Type
19.2.1 Market Size & Forecast
19.3 Care Provider
19.3.1 Market Size & Forecast
19.4 Age Group
19.4.1 Market Size & Forecast
19.5 Distribution Channel
19.5.1 Market Size & Forecast
19.6 Key Countries
19.6.1 Us: Market Size & Forecast
19.6.2 Canada: Market Size & Forecast

20 Apac
20.1 Market Size & Forecast
20.2 Product Type
20.2.1 Market Size & Forecast
20.3 Care Provider
20.3.1 Market Size & Forecast
20.4 Age Group
20.4.1 Market Size & Forecast
20.5 Distribution Channel
20.5.1 Market Size & Forecast
20.6 Key Countries
20.6.1 China: Market Size & Forecast
20.6.2 Japan: Market Size & Forecast
20.6.3 India: Market Size & Forecast
20.6.4 Australia: Market Size & Forecast
20.6.5 South Korea: Market Size & Forecast

21 Latin America
21.1 Market Size & Forecast
21.2 Product Type
21.2.1 Market Size & Forecast
21.3 Care Provider
21.3.1 Market Size & Forecast
21.4 Age Group
21.4.1 Market Size & Forecast
21.5 Distribution Channel
21.5.1 Market Size & Forecast
21.6 Key Countries
21.6.1 Brazil: Market Size & Forecast
21.6.2 Mexico: Market Size & Forecast
21.6.3 Argentina: Market Size & Forecast

22 Middle East & Africa
22.1 Market Size & Forecast
22.2 Product Type
22.2.1 Market Size & Forecast
22.3 Care Provider
22.3.1 Market Size & Forecast
22.4 Age Group
22.4.1 Market Size & Forecast
22.5 Distribution Channel
22.5.1 Market Size & Forecast
22.6 Key Countries
22.6.1 Suadi Arabia: Market Size & Forecast
22.6.2 South Africa: Market Size & Forecast
22.6.3 Uae: Market Size & Forecast

23 Competitive Landscape
23.1 Competition Overview

24 Key Company Profiles
24.1 Medlineindustries Inc
24.1.1 Business Overview
24.1.2 Product Offerings
24.1.3 Key Strategies
24.1.4 Key Strengths
24.1.5 Key Opportunities
24.2 Attends Healthcare Products, Inc
24.2.1 Business Overview
24.2.2 Product Offerings
24.2.3 Key Strategies
24.2.4 Key Strengths
24.2.5 Key Opportunities
24.3 Cardinal Health
24.3.1 Business Overview
24.3.2 Product Offerings
24.3.3 Key Strategies
24.3.4 Key Strengths
24.3.5 Key Opportunities

25 Other Prominent Vendors
25.1 Mega Careline
25.1.1 Business Overview
25.1.2 Product Offerings
25.2 Dynarex Corporation
25.2.1 Business Overview
25.2.2 Product Offerings
25.3 Ehob
25.3.1 Business Overview
25.3.2 Product Offerings
25.4 Kimberly-Clark
25.4.1 Business Overview
25.4.2 Product Offerings
25.5 Encompass
25.5.1 Business Overview
25.5.2 Product Offerings
25.6 First Quality Products
25.6.1 Business Overview
25.6.2 Product Offerings
25.7 Coloplast
25.7.1 Business Overview
25.7.2 Product Offerings
25.8 Cure Medical
25.8.1 Business Overview
25.8.2 Product Offerings
25.9 Romsons
25.9.1 Business Overview
25.9.2 Product Offerings
25.10 Ontex
25.10.1 Business Overview
25.10.2 Product Offerings
25.11 Jinjiang Rongxin Lady&Baby's Products
25.11.1 Business Overview
25.11.2 Product Offerings
25.12 Medpride
25.12.1 Business Overview
25.12.2 Product Offerings
25.13 Hmh Corporation
25.13.1 Business Overview
25.13.2 Product Offerings

26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations

27 Quantitative Summary
27.1 Market by Geography
27.2 Market by Product Type
27.3 Market by Care Provider
27.4 Market by Age Group
27.5 Market by Distribution Channel

28 Appendix
28.1 Abbreviations

Companies Mentioned

  • Medline Industries Inc
  • Attends Healthcare Products, Inc
  • Cardinal Health
  • Mega Careline
  • Dynarex Corporation
  • EHOB
  • Kimberly-Clark Corporation
  • Encompass
  • First Quality Products
  • Coloplast
  • Cure Medical
  • Romsons
  • Ontex
  • Jinjiang Rongxin Lady&Baby's Products
  • MedPride
  • HMH Corporation


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.