Catalogue Market Report 2026

The catalogue market size has grown rapidly in recent years. It will grow from $108.12 billion in 2025 to $128.43 billion in 2026 at a compound annual growth rate (CAGR) of 18.8%. The growth in the historic period can be attributed to growth of organized retail marketing, increasing reliance on printed marketing collateral, expansion of product portfolios across industries, rising importance of visual merchandising, widespread use of catalogues in b2b sales.

The catalogue market size is expected to see rapid growth in the next few years. It will grow to $249.9 billion in 2030 at a compound annual growth rate (CAGR) of 18.1%. The growth in the forecast period can be attributed to increasing shift toward digital-first marketing strategies, rising integration of ai-driven content optimization, growing demand for personalized buyer journeys, expansion of e-commerce catalog marketing, increasing focus on sustainable and paperless catalogues. Major trends in the forecast period include increasing adoption of interactive digital catalogues, growing use of data-driven product personalization, rising demand for omni-channel catalogue distribution, expansion of mobile-optimized catalogue formats, enhanced focus on real-time product updates.

The increasing emphasis on improving customer experience and satisfaction is expected to drive the growth of the catalog market in the coming years. Customer experience and satisfaction refer to a measure of how consumers perceive and feel about a product, service, or overall interaction with a company. The growing expectations around customer experience are driven by heightened consumer awareness and the demand for seamless, convenient, and well-informed purchasing decisions. Catalogs enhance customer experience by offering clear product details, enabling easy comparisons, and helping buyers make quick and informed choices. For example, in June 2023, according to TCN, Inc., a US-based customer experience service provider, 73% of US consumers indicated they would abandon a brand after a single poor customer service experience, up from 66% in 2022, while 81% said a positive customer service interaction increases the likelihood of making another purchase. As a result, the rising focus on improving customer experience and satisfaction is fueling the growth of the catalog market.

Major companies in the catalog market are concentrating on creating innovative solutions, such as product catalogs, to streamline data management, enhance user experience, and improve search capabilities to meet the changing demands of businesses and consumers. A product catalog is a comprehensive collection of detailed information regarding the products or services provided by a business. For example, in June 2024, Wavelo, a cloud-based software company based in Canada, launched a new product catalog aimed at helping telecom operators improve customer retention and acquisition. This catalog enables communication service providers (CSPs) to swiftly define, integrate, and update product offerings across various systems, significantly cutting down the time needed to launch new services. Key features include compatibility with multiple network types, the capability to create standalone or bundled offers, and easy adjustments of pricing and promotions.

In October 2024, Kilometre Music Group, a management and creation company based in Canada, acquired Cardo for an undisclosed amount. This acquisition is intended to enhance Kilometre's music rights portfolio, which includes nine of Spotify's most-streamed tracks, raising its total investments in music rights to nearly $150 million and reinforcing its leadership in modern music publishing. Cardo is an Israel-based manufacturer specializing in wireless communication systems and advanced catalog devices.

Major companies operating in the catalogue market include Akeneo, Drawtify, Flipp Corporation, FlippingBook, Flipsnack, Bonial, DCatalog, International Business Machines Corporation, Oracle Corporation, SAP SE, Coupa Software Inc., Nordstrom Inc., Patagonia Inc., Euromarket Designs Inc., RH, Wayfair Inc., Birchbox Inc., Conquest Graphics LLC, J. C. Penney Company Inc., Macy's Inc., Sears Holdings Corporation, FedEx Office Print & Ship Services Inc., Vistaprint NV, Shutterfly Inc., Cabela's LLC, L. L. Bean Inc., Recreational Equipment Inc. (REI), Dick's Sporting Goods Inc., Academy Ltd., Sportsman's Warehouse Inc., Gander Outdoors Inc.

North America was the largest region in the catalogue market in 2025.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the catalogue market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the catalogue market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The catalogue market consists of sales of catalogue including alphabetical, classified, and alphabetical-classed inner forms. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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