Basmati Rice Market Report 2025

The basmati rice market size has grown rapidly in recent years. It will grow from $13.08 billion in 2024 to $14.7 billion in 2025 at a compound annual growth rate (CAGR) of 12.4%. The growth in the historic period can be attributed to culinary popularity, traditional cuisine, export demand, cultural and festive use, brand recognition, climatic conditions.

The basmati rice market size is expected to see rapid growth in the next few years. It will grow to $23.38 billion in 2029 at a compound annual growth rate (CAGR) of 12.3%. The growth in the forecast period can be attributed to changing dietary preferences, health and wellness considerations, government support for agriculture, infrastructure development, promotion of geographical indications. Major trends in the forecast period include technological advancements in agriculture, organic and non-GMO basmati rice production, advances in rice processing and milling, quality assurance and certification, diversification of basmati rice products.

An increase in demand for aromatic rice is anticipated to drive the growth of the basmati rice market in the future. Aromatic rice is characterized by natural chemical components that impart a unique scent. There are various varieties of aromatic rice, ranging from the widely recognized basmati to the less familiar Randhunipagal. While it can be cooked similarly to regular rice, it offers a distinctive flavor and aroma. Basmati rice is increasingly replacing other rice varieties due to its superior flavor and aroma, making it highly appealing to consumers. For instance, a report from an India-based government department published in August 2024 in the Indian Express indicates that basmati rice production is expected to increase by 10% to 7 million tonnes (MT) this year, driven by a rise in the area dedicated to aromatic rice cultivation. Punjab has reported over a 12% increase, expanding from 0.59 million hectares (MH) last year to 0.67 MH this year. Therefore, the growing demand for aromatic rice is propelling the expansion of the basmati rice market.

Rising population growth is projected to contribute to the growth of the basmati rice market in the future. Population refers to the total number of individuals residing in a specific geographic area at a given time, which is a demographic measure used to quantify the size of a community, city, country, or other defined regions. As the population increases, so does the demand for basmati rice, which is known for its unique aroma, flavor, and long grains, often associated with higher quality and premium attributes, making it a favored choice among consumers. For instance, in July 2024, forecasts from the U.S.-based Congressional Budget Office (CBO) indicated that the foreign-born population surged by 2.6 million in 2022, with an expected increase of 3.3 million annually in 2023 and 2024. Thus, rising population growth is driving the expansion of the basmati rice market.

Technological advancements are emerging as a significant trend in the basmati rice market. Key players in the industry are leveraging advanced technologies to maintain their competitive edge. For example, in August 2024, Crown Basmati Rice, a manufacturer based in India, introduced Diet Rice. This rice variety is formulated with a low glycemic index (GI) of 55 or lower, making it ideal for individuals managing their blood sugar levels. The rice undergoes a specialized hydration process that involves soaking, steaming, and drying the whole rice seed (including the husk and bran). This method enhances the nutritional profile by increasing vitamin content while preserving essential minerals. This initiative demonstrates the company's dedication to offering nutritious options that meet contemporary dietary needs and marks a significant milestone in its global expansion, which now spans over 30 countries.

Leading companies in the basmati rice market are concentrating on introducing innovative solutions, such as gluten-free rice, to strengthen their market position. Gluten-free rice refers to rice varieties that do not contain gluten, a protein found in certain grains like wheat, barley, rye, and spelt. For instance, in May 2024, the Pusa Institute, an India-based organization, launched the seed sale of RobiNOweed Basmati Rice Varieties, including Pusa Basmati 1979 and Pusa Basmati 1985. These new varieties are tailored for the Direct Seeded Rice (DSR) method, which significantly conserves water compared to traditional transplanting techniques. Research indicates that DSR can save around 33% of total water requirements, making it especially advantageous in areas facing water scarcity due to declining groundwater levels. The introduction of Pusa Basmati 1979 and Pusa Basmati 1985 signifies a notable advancement in sustainable agricultural practices within India's basmati rice sector. By addressing water scarcity, enhancing weed management, and lowering greenhouse gas emissions, these varieties not only offer economic benefits to farmers but also contribute positively to environmental sustainability.

In May 2022, Adani Wilmar Ltd., a packaged food FMCG company based in India, successfully acquired the Kohinoor Brand from McCormick Switzerland GMBH for an undisclosed amount. This strategic acquisition is anticipated to reinforce Adani Wilmar's position as the market leader in India's basmati rice and food industry, with the integration of the domestic brand portfolio from Kohinoor. Kohinoor, the acquired entity, is a well-known India-based manufacturer specializing in basmati rice.

Major companies operating in the basmati rice market include Cargill Incorporated, Kohinoor Food Ltd., Bunge Limited, Louis Dreyfus Company B.V., HAS Rice Pakistan, ITC Limited, Ebro Foods S.A., Chamanlal Setia Exports Ltd., Unity Foods Limited, East End Foods, LT Foods Ltd., Farmers' Rice Cooperative, REI Agro Ltd., GRM Overseas Ltd., Matco Foods Ltd., Adani Wilmar Limited, Aeroplane Rice- Amir Chand Jagdish Kumar Limited, Goel International Private Limited, Dunar Foods Ltd., Amira Nature Foods Ltd., Amar Singh Chawal Wala, Lakshmi Energy & Foods Ltd., KRBL Ltd., Sulson Overseas Pvt. Ltd., Hanuman Rice Mills, Golden Food Products.

Asia-Pacific was the largest region in the basmati rice market in 2024. The regions covered in the basmati rice market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the basmati rice market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Basmati rice is an aromatic, long-grained rice variety cultivated for centuries in the Himalayan foothills of the Indian sub-continent. Recognized for its unique attributes, this rice type boasts extra-long slender grains that expand to at least twice their original size upon cooking. Known for its soft and fluffy texture, delightful taste, superior aroma, and distinctive flavor, Basmati rice stands out due to its light nutty taste and floral scent. It is widely favored in dishes such as rice pilaf and commonly served as a side dish alongside curry.

The primary product types include parboiled, raw, and steamed variants. Parboiled rice undergoes a partial pre-cooking process while still in its inedible husk, preparing it for consumption. These products come in various forms such as white, brown, and others, and are distributed through channels such as convenience stores, modern trade outlets, online stores, and traditional grocery stores. Basmati rice finds applications in both industrial and household settings.

The basmati rice market research report is one of a series of new reports that provides basmati rice market statistics, including basmati rice industry global market size, regional shares, competitors with basmati rice market share, detailed basmati rice market segments, market trends, and opportunities, and any further data you may need to thrive in the basmati rice industry. This basmati rice market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The basmati rice market consists of sales of dehraduni basmati, mahi sugandha, taraori basmati, and improved pusa basmati. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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