Waterless Cosmetics Market Report 2026

The waterless cosmetics market size has grown rapidly in recent years. It will grow from $11.73 billion in 2025 to $13.26 billion in 2026 at a compound annual growth rate (CAGR) of 13%. The growth in the historic period can be attributed to rising environmental sustainability awareness, growth of premium cosmetic brands, increasing consumer interest in natural beauty solutions, expansion of skincare innovation, rising global beauty industry evolution.

The waterless cosmetics market size is expected to see rapid growth in the next few years. It will grow to $21.19 billion in 2030 at a compound annual growth rate (CAGR) of 12.4%. The growth in the forecast period can be attributed to growing demand for sustainable cosmetic manufacturing, increasing focus on resource conservation in beauty products, rising preference for high performance waterless formulations, expansion of eco friendly beauty retail, increasing consumer awareness of product sustainability benefits. Major trends in the forecast period include growing preference for sustainable beauty products, increasing demand for concentrated and high potency formulations, rising interest in eco friendly and ethical cosmetic choices, growing consumer shift toward natural and botanical ingredients, increasing adoption of innovative waterless beauty formats.

Increasing consumers' focus on looks and aesthetics is expected to propel the growth of the waterless cosmetics market going forward. Consumers’ focus on looks and aesthetics refers to the importance individuals place on visual appearance, personal grooming, and the perceived quality and presentation of the products they use. This focus is rising due to increased awareness of beauty standards, strong social media influence, and a growing emphasis on self-care, appearance maintenance, and confidence. As a result, demand is increasing for innovative, high-performance beauty products, creating strong opportunities for waterless cosmetics that offer concentrated, visually appealing formulations while also aligning with sustainability and eco-conscious values. For instance, in June 2024, according to the International Society of Aesthetic Plastic Surgery (ISAPS), a US-based organization, the global number of aesthetic procedures, both surgical and non-surgical, reached approximately 34.9 million in its 2023 Global Survey. Therefore, the increasing consumer focus on looks and aesthetics is driving the growth of the waterless cosmetics market.

Major companies operating in the waterless cosmetics market are focused on developing waterless technologies to reduce water consumption, promote sustainability, and offer concentrated formulations with longer shelf lives. Waterless technology refers to formulation techniques that eliminate or significantly reduce the use of water in beauty, skincare, and personal care products, instead relying on concentrated, powder-based, or oil-based ingredients. For instance, in March 2023, the University of East Anglia (UEA), a UK-based research university, launched Dries, an innovative waterless technology. The Dries technology can eliminate nearly all water from products such as shampoos, lotions, and cleansers, which typically contain 85% to 98% water by weight. Its no-heat drying process preserves the stability and efficacy of delicate active ingredients, including peptides and proteins that are sensitive to high temperatures, differentiating it from conventional methods such as spray-drying.

In June 2024, The Estée Lauder Companies Inc., a US-based cosmetics manufacturing company, acquired DECIEM Beauty Group Inc. for $1.7 billion. Through this acquisition, Estée Lauder aims to expand its clean and waterless skincare portfolio by leveraging DECIEM’s ingredient-focused brands. DECIEM Beauty Group Inc. is a Canada-based multi-brand skincare company known for science-driven formulations under brands such as The Ordinary and NIOD.

Major companies operating in the waterless cosmetics market report are Ethique Inc., True Botanicals Inc., Vapour Organic Beauty Inc., Carter + Jane Inc., Ruby's Organics Private Limited, Clensta International Pvt. Ltd., Lavedo Cosmetics, May Coop., Living Organic Loving Ingredients, Biomod Concepts Inc., Azafran Innovacion Ltd., Pinch of Colour LLC, Allies Group Pte. Ltd., Ktein Biotech Private Limited, OSEA Malibu Inc., Elate Cosmetics Inc., River Organics Ltd., Axiology Beauty Inc., Meow Meow Tweet Inc., Plaine Products LLC.

Asia-Pacific was the largest region in the waterless cosmetics market share in 2025. The regions covered in the waterless cosmetics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the waterless cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The waterless cosmetics market consists of sales of foundation creams, lipsticks and eye makeup. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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