The point-of-use water treatment systems market size is expected to see strong growth in the next few years. It will grow to $34.13 billion in 2030 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing demand for safe drinking water, rising adoption of smart and connected filtration devices, expansion of non-residential water purification needs, growing focus on convenience-based water treatment, increasing innovation in filtration materials. Major trends in the forecast period include increasing adoption of compact faucet-mounted filters, rising demand for advanced pitcher filtration systems, growing use of under-the-counter purification units, expansion of portable water filtration devices, enhanced focus on point-level contaminant removal.
The rising incidence of water pollution is expected to drive the growth of the point-of-use water treatment market in the coming years. Water pollution refers to the contamination of water bodies - including rivers, lakes, groundwater, and drinking water sources - by harmful substances such as untreated sewage and industrial waste, resulting in environmental degradation and public health risks. The increase in water pollution incidents is driven by aging infrastructure, industrial discharges, and inadequate wastewater management in many regions. Point-of-use water treatment systems help address these challenges by providing on-site purification solutions, ensuring households and communities have access to safe and clean drinking water. For instance, in August 2025, according to the Environment Agency, a UK-based government department, the total number of pollution incidents from sewerage and water supply assets in 2024 rose by 29% compared to 2023, a level deemed unacceptable. Therefore, the growing prevalence of water pollution incidents is fueling the expansion of the point-of-use water treatment market.
Major companies in the point-of-use water treatment systems market are developing advanced products such as PES In-Out Ultrafiltration (UF) membranes to enhance water purification and ensure consumer safety. PES In-Out Ultrafiltration (UF) membranes are a type of ultrafiltration membrane made from Polyethersulfone (PES), a polymer recognized for its chemical stability, mechanical strength, and thermal resistance. For example, in March 2023, DuPont de Nemours, Inc., a US-based chemical company, introduced Multibore PRO. This next-generation multi-capillary PES In-Out Ultrafiltration (UF) membrane represents a significant advancement in membrane technology, featuring a unique 19-capillary geometry that improves both performance and sustainability in water treatment applications. The innovative design provides a higher surface area within a single fiber, allowing customers to minimize the number of modules needed for water purification systems.
In November 2024, A. O. Smith Corporation, a US-based water technology company, acquired the Pureit business from Hindustan Unilever Limited for $0.12 million. Through this acquisition, A. O. Smith aims to strengthen its point-of-use water treatment portfolio by broadening its range of residential water purification solutions and enhancing its presence in key emerging markets, particularly in South Asia. Hindustan Unilever Limited is an India-based company that provides point-of-use (POU) water treatment systems.
Major companies operating in the point-of-use water treatment systems market are Honeywell International Inc., Pentair plc, Panasonic Corporation, Eureka Forbes Limited, BWT Aktiengesellschaft, A. O. Smith Corporation, LG Electronics Inc., Kent RO Systems Ltd., Instapure Brands Inc., Helen of Troy Limited, Koninklijke Philips N. V., 3M Company, Amway Corp., Brita LP, Calgon Carbon Corporation, Coway Co. Ltd., Culligan International Company, Danaher Corporation, EcoWater Systems LLC, General Electric Company, Katadyn Group, Watts Water Technologies Inc., Aquasana Inc., Everpure LLC, Kinetico Incorporated, Enviro Water Solutions Inc., Pure & Secure LLC.
Asia-Pacific was the largest region in the point-of-use water treatment systems market in 2025.Asia-Pacific is expected to be the fastest-growing region in the point-of-use water treatment systems market share during the forecast period. The regions covered in the point-of-use water treatment systems market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the point-of-use water treatment systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The point-of-use water treatment systems market includes revenues earned by entities by providing services such as reverse osmosis systems, ultrafiltration systems, distillation systems, disinfection methods, filtration methods, and ion exchange. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Point-of-Use Water Treatment Systems Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses point-of-use water treatment systems market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for point-of-use water treatment systems? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The point-of-use water treatment systems market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Under the Counter Filters; Counter Top Filters; Pitcher Filters; Faucet Mounted Filters2) By Technology: Reverse Osmosis Systems; Ultrafiltration Systems; Distillation Systems; Chlorination; UV Radiation; Ozonation; Filtration Methods; Activated Carbon Filters; Mechanical Filters; Bio-Sand Filters
3) By Application: Residential; Non-Residential
Subsegments:
1) By Under-the-Counter Filters: Reverse Osmosis Systems; Multi-Stage Filtration Systems; Ultrafiltration Systems2) By Countertop Filters: Gravity-Fed Countertop Filters; Pressure-Based Countertop Filters
3) By Pitcher Filters: Standard Pitcher Filters; Advanced Filtration Pitchers
4) By Faucet-Mounted Filters: Basic Faucet-Mounted Filters; Advanced Faucet-Mounted Filters With Multi-Stage Filtration
Companies Mentioned: Honeywell International Inc.; Pentair plc; Panasonic Corporation; Eureka Forbes Limited; BWT Aktiengesellschaft; a. O. Smith Corporation; LG Electronics Inc.; Kent RO Systems Ltd.; Instapure Brands Inc.; Helen of Troy Limited; Koninklijke Philips N. V.; 3M Company; Amway Corp.; Brita LP; Calgon Carbon Corporation; Coway Co. Ltd.; Culligan International Company; Danaher Corporation; EcoWater Systems LLC; General Electric Company; Katadyn Group; Watts Water Technologies Inc.; Aquasana Inc.; Everpure LLC; Kinetico Incorporated; Enviro Water Solutions Inc.; Pure & Secure LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Point-of-Use Water Treatment Systems market report include:- Honeywell International Inc.
- Pentair plc
- Panasonic Corporation
- Eureka Forbes Limited
- BWT Aktiengesellschaft
- A. O. Smith Corporation
- LG Electronics Inc.
- Kent RO Systems Ltd.
- Instapure Brands Inc.
- Helen of Troy Limited
- Koninklijke Philips N. V.
- 3M Company
- Amway Corp.
- Brita LP
- Calgon Carbon Corporation
- Coway Co. Ltd.
- Culligan International Company
- Danaher Corporation
- EcoWater Systems LLC
- General Electric Company
- Katadyn Group
- Watts Water Technologies Inc.
- Aquasana Inc.
- Everpure LLC
- Kinetico Incorporated
- Enviro Water Solutions Inc.
- Pure & Secure LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 24.59 Billion |
| Forecasted Market Value ( USD | $ 34.13 Billion |
| Compound Annual Growth Rate | 8.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 28 |

