Luxury Hair Care Products Market Report 2026

The luxury hair care products market size has grown strongly in recent years. It will grow from $25.6 billion in 2025 to $27.75 billion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increasing consumer spending on personal grooming, rising urban population, growth of beauty salons and professional hair care services, premiumization of personal care products, awareness about hair health and maintenance.

The luxury hair care products market size is expected to see strong growth in the next few years. It will grow to $37.48 billion in 2030 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to rising demand for natural and organic ingredients, growth of e-commerce and direct-to-consumer channels, innovations in hair care formulations, expansion of luxury hair care brands in emerging markets, increased focus on sustainability and ethical sourcing. Major trends in the forecast period include premium ingredient innovation, personalized hair care solutions, eco-friendly and clean beauty hair products, rising demand for salon-quality at-home treatments, influencer and social media driven brand awareness.

The increasing penetration of e-commerce platforms is anticipated to drive growth in the luxury hair care market. The e-commerce retail market involves purchasing goods over the internet, including the transfer of money and data to complete these transactions. This market facilitates the luxury hair care sector by enabling seamless transactions, direct sales of products and services to consumers, and home delivery of products. For example, in February 2024, the Census Bureau, a US-based government agency, reported that seasonally adjusted retail e-commerce sales reached $285.2 billion in the fourth quarter of 2023, reflecting a 0.8% increase from the previous quarter. Total retail sales during this period were estimated at $1.83 trillion, marking a 0.4% rise from the third quarter. Compared to the fourth quarter of 2022, e-commerce sales increased by 7.5%, while total retail sales grew by 2.8%. Consequently, the rising penetration of e-commerce platforms is expected to enhance demand for luxury hair care in the forecast period.

Major companies operating in the luxury hair care products market are concentrating on creating vibrant and long-lasting hair colors to secure a competitive advantage. Vibrant and long-lasting hair colors are intense, rich shades that retain their brilliance and true tone over time, usually requiring minimal fading or touch-ups. For example, in September 2023, John Paul Mitchell Systems, a US-based manufacturer of hair care products and styling tools, launched a new collection called Colorways. This hair color line is a professional-grade range designed to enhance hair’s depth, dimension, and shine, while keeping the color vibrant and long-lasting, supporting overall hair health.

In February 2024, Unilever, a UK-based consumer goods company, acquired K18 Haircare for an undisclosed amount. Through this acquisition, Unilever sought to strengthen and expand its prestige Beauty and Wellbeing portfolio by incorporating a rapidly growing, science-driven haircare brand that enhances its premium product offerings and innovation capabilities within the global luxury haircare market. K18 Haircare is a US-based biotechnology haircare company specializing in molecular hair repair products that utilize patented biomimetic peptide technology to restore hair damage at the molecular level and provide salon-quality results.

Major companies operating in the luxury hair care products market are L'Oreal S. A., The Estee Lauder Companies Inc., Seven LLC, Kao Corporation, KOSÉ Corporation, Shiseido Company Limited, Unilever plc, Jose Eber Hair, Oribe Hair Care LLC, Rahua (Amazon Beauty Inc.), Aesop, CFEB Sisley, Olaplex Inc., Philip B. Botanicals, Aveda Corporation, Bumble and bumble Products LLC, Christophe Robin, Leonor Greyl, Sachajuan Haircare, Amika, Ouai Haircare, Schwarzkopf Professional, Wella AG.

Asia-Pacific was the largest region in the luxury hair care market in 2025. The regions covered in the luxury hair care products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the luxury hair care products market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The luxury hair care market consists of sales of hair serum, hair wax, hair mousse, heat protectant spray, sea salt spray and curl enhancing cream. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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