Overnight Face Mask Market Report 2026

The overnight face mask market size has grown strongly in recent years. It will grow from $26.85 billion in 2025 to $29.23 billion in 2026 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to growing consumer awareness about nighttime skincare, increasing disposable income, rising demand for anti-aging products, expansion of e-commerce and online retail, influence of social media beauty trends.

The overnight face mask market size is expected to see strong growth in the next few years. It will grow to $40.4 billion in 2030 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to innovations in bioactive ingredients, rising adoption of clean and natural beauty products, growing demand for personalized skincare solutions, expansion of omni-channel distribution networks, increasing focus on skin health and wellness. Major trends in the forecast period include customizable nighttime skincare solutions, multi-functional face masks, natural and organic ingredients adoption, anti-pollution and stress repair formulations, skin hydration and barrier enhancement.

Rising skin-related issues are anticipated to drive the growth of the overnight face mask market in the coming years. Skin problems are becoming more prevalent due to the negative effects of work-related stress, fast-paced lifestyles, demanding schedules, and unhealthy dietary habits on overall health. Adequate sleep plays a vital role in maintaining good health, leading consumers to increasingly turn to skincare products such as overnight face masks to address these concerns. For example, in June 2025, the American Academy of Dermatology, a US-based non-profit professional organization representing dermatologists, reported that in 2025 approximately 212,200 new cases of melanoma are expected to be diagnosed in the US, including 107,240 noninvasive (in situ) cases and 104,960 invasive cases, with invasive melanoma projected to rank as the fifth most commonly diagnosed cancer among both men (60,550 cases) and women (44,410 cases). Therefore, the growing prevalence of skin-related conditions is expected to increase demand for overnight face masks during the forecast period.

Major companies in the overnight face mask market are concentrating on creating skin-firming products to secure a competitive advantage. Skin-firming products are skincare formulations designed to enhance the skin's elasticity, firmness, and overall appearance. These products typically contain active ingredients that stimulate collagen and elastin production, improve skin hydration, and refine skin texture. For example, in April 2024, LANEIGE, a South Korea-based cosmetics brand, introduced its new Bouncy & Firm Sleeping Mask. This innovative product is designed to revitalize and firm the skin while boosting moisture and collagen production, utilizing a distinctive Peony & Collagen Complex formula. The mask features a sorbet-like texture and is enriched with 45,000 moisturizing capsules that enhance skin elasticity, increase hydration levels, and reduce the appearance of wrinkles overnight.

In September 2025, L’Oréal Groupe, a France-based cosmetics and beauty manufacturing company, acquired Medik8 for an undisclosed sum. Through this acquisition, L’Oréal seeks to enhance its footprint in the science-driven premium skincare segment by broadening its dermatology-inspired offerings and supporting Medik8’s global expansion. Medik8 is a UK-based skincare manufacturer known for clinically validated, performance-focused products, including vitamin A-based solutions, serums, and overnight face masks formulated to deliver noticeable improvements in skin health.

Major companies operating in the overnight face mask market are L'Oréal S. A., Laniege (Amorepacific Corporation), e. l. f. Cosmetics Inc., The Body Shop International Limited, Peter Thomas Roth Labs LLC, Lotus Herbals Pvt. Ltd., Unilever Plc, The Estée Lauder Companies Inc., Amorepacific Corporation, Origins Natural Resources, Inc., Jurlique International Pty Ltd., Farmacy Beauty LLC, Shiseido Company, Limited, The Procter & Gamble Company, Johnson & Johnson Inc., Kao Corporation, Coty Inc., Beiersdorf AG, Neutrogena Corporation, Fresh Cosmetics Limited, Groupe Clarins, Dermalogica Inc., Murad LLC, Mario Badescu Skin Care Inc., First Aid Beauty Limited, Galderma S. A.

Asia-Pacific was the largest region in the overnight face mask market in 2025.North America is expected to be the fastest-growing region in the forecast period. The regions covered in the overnight face mask market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the overnight face mask market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The overnight face masks market consists of sales of glow masks, hydrating masks, sandalwood & rosewater face mask, fruit masks, and vitamin-based masks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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