Ecotourism Market Report 2026

The ecotourism market size has grown rapidly in recent years. It will grow from $278.14 billion in 2025 to $320.66 billion in 2026 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to environmental awareness growth, nature-based travel demand, conservation initiatives, rural tourism promotion, cultural preservation efforts.

The ecotourism market size is expected to see rapid growth in the next few years. It will grow to $568.59 billion in 2030 at a compound annual growth rate (CAGR) of 15.4%. The growth in the forecast period can be attributed to sustainable travel preferences, climate-conscious consumers, government ecotourism policies, experiential travel demand, digital travel booking growth. Major trends in the forecast period include community-based tourism models, low-impact travel experiences, eco-friendly accommodation development, conservation-focused travel programs, digital ecotourism platforms.

The increasing availability of eco-friendly tourist accommodations is expected to drive the growth of the ecotourism market in the coming years. Eco-friendly tourist accommodations are designed to be environmentally sustainable and follow green living practices to provide non-toxic, safe, and energy-efficient stays for travelers. Hotels are increasingly adopting environmentally responsible designs and operations, including reducing pollutant emissions, conserving water and energy, and sourcing green products, to support and promote ecotourism. For example, in April 2023, according to Booking.com, a Netherlands-based online travel agency, 67% of travelers reported turning off air conditioning in their accommodations when not present, representing a 29% increase compared with 2022. Additionally, 60% of guests reused towels, a rise of 25%, and 55% used reusable water bottles, an increase of 19%. Therefore, the growing availability of eco-friendly tourist accommodations is supporting the expansion of the ecotourism market.

Major companies operating in the ecotourism market are increasingly adopting strategic partnerships to improve service offerings, broaden market reach, and encourage sustainable practices that align with rising consumer demand for environmentally responsible travel. Strategic partnerships involve organizations working together by combining resources and expertise to achieve shared objectives. For instance, in March 2023, Accor Pacific Pty Ltd., the largest hotel operator in Australia and New Zealand, partnered with Ecotourism Australia Ltd., an Australia-based organization dedicated to promoting ecotourism. This collaboration aims to advance sustainable travel initiatives and encourage eco-friendly practices across Accor’s hotel portfolio, supporting the growth of the ecotourism market and promoting responsible tourism among guests. Through this partnership, both organizations seek to strengthen sustainable tourism standards, increase the adoption of eco-friendly accommodations, and contribute to long-term environmental conservation efforts.

In September 2023, Burges Salmon LLP, a UK-based law firm, acquired Oxygen Conservation Limited for an undisclosed amount. With this acquisition, Burges Salmon aims to enhance environmental conservation initiatives and support sustainable land management practices, which are important for the continued development of the ecotourism market. Oxygen Conservation Limited is a UK-based environmental conservation organization that focuses on promoting sustainable land management and supporting ecotourism initiatives through conservation-driven programs.

Major companies operating in the ecotourism market are TUI Group, Airbnb Inc., Kynder Travel, AndBeyond, G Adventures Ltd., Natural Habitat Adventures, Intrepid Group Ltd., Responsible Travel, Small World Journeys Ltd., Steppes Travel Ltd., Rickshaw Travel, Experience Travel Group, Adventure Alternative Ltd., Aracari Travel, Undiscovered Mountains, Conservation Capital LLC, Nature Discovery, Baobab Tourism, NuMundo, New Worlder Journeys, Gondwana Ecotours, Byway Travel, Earth Changers.

North America was the largest region in the ecotourism market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ecotourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ecotourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ecotourism market consists of revenues earned by entities by providing eco-logging, agro-tourism and community development. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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