The peer-to-peer (p2p) lending market size is expected to see exponential growth in the next few years. It will grow to $938.02 billion in 2030 at a compound annual growth rate (CAGR) of 30.1%. The growth in the forecast period can be attributed to increasing regulatory oversight of p2p platforms, rising adoption of blockchain for loan transparency, expansion of small business financing demand, growing focus on platform risk management, increasing cross-border p2p lending activity. Major trends in the forecast period include increasing use of ai-based credit assessment models, rising adoption of alternative lending platforms, growing focus on risk-based pricing mechanisms, expansion of digital investor-borrower marketplaces, enhanced emphasis on platform transparency.
Increasing digitization in the banking industry is expected to propel the growth of the peer to peer (P2P) lending market going forward. Digital innovation in the banking industry is transforming financial services such as mobile money, peer-to-peer (P2P), or marketplace lending. For instance, in July 2025, according to the Bangko Sentral ng Pilipinas, a Philippines-based central banking authority, digital retail payments accounted for 57.4% of total transaction volume in 2024, marking a year-on-year increase of 4.6 percentage points from 2023. Therefore, the increasing digitization in the banking industry is driving the growth of the peer to peer (P2P) lending market.
Major companies operating in the peer-to-peer (P2P) lending market are focusing on developing advanced platform solutions such as decentralized finance (DeFi)-based lending platforms to improve transparency, automation, and cost efficiency in lending operations. Decentralized finance-based lending platforms are digital systems that leverage blockchain technology and smart contracts to directly connect borrowers with investors, bypassing traditional intermediaries and enabling secure, transparent, and automated transactions. For instance, in December 2024, Definder Global, a UK-based blockchain technology company, launched its peer-to-peer lending platform, a DeFi-based solution designed to facilitate funding for real-world asset projects by linking investors with businesses through blockchain-enabled smart contracts. The platform provides features such as automated loan execution, transparent transaction tracking, and lower intermediary costs. Definder’s peer-to-peer lending platform enhances funding accessibility, improves operational efficiency, and supports faster and more transparent lending outcomes.
In September 2023, EntrePay, a Brazil-based financial technology company, acquired Wealth Money for an undisclosed amount. With this acquisition, EntrePay aimed to expand its digital financial services ecosystem by integrating a peer-to-peer lending platform, strengthening its position in alternative credit solutions. Wealth Money is a Brazil-based fintech company specializing in peer-to-peer lending services that connect individual investors directly with borrowers seeking business loans.
Major companies operating in the peer-to-peer (p2p) lending market are Upstart, Funding Circle, Peerform, Kiva, Mintos, RateSetter, Zopa, Bondora, Auxmoney, Funding Societies, StreetShares, Crowdstacker, JustUs, MyConstant, Lendable, FairFinance, Patch of Land, LendInvest, LoanNow, SoFi.
North America was the largest region in the peer to peer (P2P) lending market in 2025.Aisa-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the peer-to-peer (p2p) lending market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the peer-to-peer (p2p) lending market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The peer-to-peer lending (P2P) market includes revenues earned by secured and unsecured loans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Peer-to-Peer (P2P) Lending Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses peer-to-peer (p2p) lending market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for peer-to-peer (p2p) lending? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The peer-to-peer (p2p) lending market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Loan Type: Consumer Credit Loans; Small Business Loans2) By Business Model: Marketplace Lending; Alternative Marketplace Lending
3) By End User: Business; Personal
Subsegments:
1) By Consumer Credit Loans: Personal Loans; Debt Consolidation Loans; Home Improvement Loans; Medical Expense Loans2) By Small Business Loans: Start-Up Loans; Working Capital Loans; Equipment Financing; Franchise Financing
Companies Mentioned: Upstart; Funding Circle; Peerform; Kiva; Mintos; RateSetter; Zopa; Bondora; Auxmoney; Funding Societies; StreetShares; Crowdstacker; JustUs; MyConstant; Lendable; FairFinance; Patch of Land; LendInvest; LoanNow; SoFi
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Peer-to-Peer (P2P) Lending market report include:- Upstart
- Funding Circle
- Peerform
- Kiva
- Mintos
- RateSetter
- Zopa
- Bondora
- Auxmoney
- Funding Societies
- StreetShares
- Crowdstacker
- JustUs
- MyConstant
- Lendable
- FairFinance
- Patch of Land
- LendInvest
- LoanNow
- SoFi
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 327.18 Billion |
| Forecasted Market Value ( USD | $ 938.02 Billion |
| Compound Annual Growth Rate | 30.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


