Mobile CRM Software Global Market Report 2024

The mobile crm software market size has grown rapidly in recent years. It will grow from $25.87 billion in 2023 to $29.07 billion in 2024 at a compound annual growth rate (CAGR) of 12.4%. Historical growth can be attributed to the increase in the mobile workforce, businesses adopting customer-centric strategies, the demand for heightened productivity, the necessity for real-time data insights, and the widespread adoption of Bring Your Own Device (BYOD) practices.

The mobile crm software market size is expected to see rapid growth in the next few years. It will grow to $48.72 billion in 2028 at a compound annual growth rate (CAGR) of 13.8%. Anticipated growth in the forecasted period is driven by a strong emphasis on customer engagement, a heightened focus on data security and privacy, and the advancement of user experience design. Key trends expected in this period include the proliferation of voice-activated features, enriched customer engagement through mobile channels, the utilization of geo-location and geo-fencing capabilities, increased collaboration and social integration, and the customization and scalability across diverse platforms.

The anticipated increase in adoption of mobile CRM across the global retail, banking, and finance sectors is poised to drive the growth of the mobile CRM software market in the foreseeable future. Mobile CRM facilitates the tracking of customer data across various banking departments, encompassing services and loan origination, while also enabling banks to offer clients a seamless digital banking experience. For example, as per insights from ThriveMyWay, a Bulgaria-based blogging firm, 92% of companies emphasized the significance of CRM in aiding them to achieve revenue targets. Additionally, findings from SuperOffice, a cloud-based CRM platform, indicate that mobile CRM has now become a mainstream strategy for engaging a company's client base, with 61% of organizations acknowledging its effectiveness. Moreover, 65% of sales representatives using mobile CRM were successful in meeting their sales targets. Consequently, the increasing adoption of mobile CRM solutions within the retail, banking, and finance sectors stands as a driving force behind the expansion of the mobile CRM software market.

The anticipated widespread adoption of cloud computing is set to drive the growth of the mobile CRM software market in the forthcoming years. Cloud computing represents the delivery of computing services - including storage, analytics, databases, software, and networking - over the internet, facilitating faster innovation, flexible resource allocation, and economies of scale. Within mobile CRM, cloud computing leverages remote servers to store, process, and enable internet-accessible client data, thereby enhancing scalability, security, and the overall effectiveness of customer relationship management. For instance, insights from Cloudzero, a US-based cloud platform for cost intelligence, revealed that small and medium-sized businesses allocated 47% of their IT expenditure to cloud computing services in 2022, marking a significant 67% increase from 2021. This substantial surge in cloud computing investment serves as a primary driver propelling the growth of the mobile CRM software market.

The integration of artificial intelligence (AI) into CRM software stands out as a prominent trend gaining momentum within the mobile CRM software market. The incorporation of AI in mobile CRM systems enables the analysis of performance metrics such as productivity, velocity, winning percentage, and efficiency over defined timeframes. Moreover, it facilitates the evaluation of completed leads, opportunities, accounts, and contacts. A case in point is the initiative taken by Salesforce, Inc., a US-based cloud-based software company, in April 2022. Salesforce enhanced its CRM analytics by integrating artificial intelligence capabilities, aiming to deliver more personalized customer experiences. These AI-powered technologies offer valuable support to sales executives, service leaders, and staff members operating across diverse industries such as financial services, manufacturing, consumer products, and communications. This amalgamation of AI and CRM software elevates the capability to deliver tailored and effective customer interactions, enhancing operational efficiency across various sectors.

Major players in the mining drill bits market are actively innovating their product offerings, such as introducing cloud-based Customer Relationship Management (CRM) solutions, to better cater to the demands of their existing customer base. Cloud-based CRM involves the dissemination of CRM software applications and services over the internet utilizing cloud computing technologies. An illustrative example of this trend occurred in January 2022 when QPharma, Inc., a US-based software company specializing in CRM solutions, unveiled Ti CRM 2.0 for expedited implementations. Ti CRM 2.0 represents the latest iteration of QPharma’s successful Ti CRM tool, extensively used by numerous Pharma representatives on a daily basis to collect sample requests from healthcare professionals (HCPs) while adhering to 21 CFR Part 11 and PDMA criteria. The upgraded program now integrates robust multi-channel functionality and ensures compatibility across multiple devices, capable of being fully operational within a few weeks. Additionally, Ti CRM incorporates a sophisticated product alignment feature and a high-performance engine that empowers clients to establish restrictions and limitations for representatives and HCPs. To facilitate remote sampling, QPharma offers Qsign, a dedicated digital signature technology designed specifically for business reply cards (BRCs), as an additional feature. This innovation underscores the commitment to providing enhanced CRM solutions that facilitate streamlined interactions between pharmaceutical representatives and healthcare professionals while complying with industry regulations.

In April 2022, Salesforce, a prominent US-based provider of CRM software solutions, completed the acquisition of Phennecs LLC for an undisclosed financial sum. This strategic move enables Salesforce to further enhance its support for programmers in managing data effectively by incorporating advanced privacy and security compliance services. The acquisition is particularly significant as Phennecs and Salesforce had previously engaged in an original equipment manufacturer (OEM) collaboration over several years. During this collaboration, solutions were co-developed and exclusively distributed through the Salesforce platform. Phennecs LLC, the acquired entity, is a US-based company specializing in providing comprehensive solutions in the areas of privacy, compliance, CRM, and data management.

Major companies operating in the mobile crm software market report are Microsoft Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., AMDOCS Holdings Inc., HubSpot Inc., Pegasystems Inc., Thryv Holdings Inc., Sybase Inc., Software AG, Zoho Corporation, Freshsales Inc., Zendesk Inc., Base CRM, Pipedrive AS, Creatio Inc., SugarCRM Inc., Resco.net Inc., Kony Inc., Nimble Inc., Insightly Corporation, Agile CRM, Pipeliner CRM, Bitrix24 Inc., HarmonyPSA Inc., Infor CloudSuite CRM, Less Annoying CRM Inc., Repsly Inc., Spiro Software, Streak Inc.

North America was the largest region in the mobile CRM software market in 2023. The regions covered in the mobile crm software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile crm software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Mobile CRM software primarily falls into two categories such as cloud-based and on-premise solutions. Cloud-based software operates via the internet, enabling organizations to access and store client data in the cloud. This approach removes concerns about data management and storage while reducing the expenses associated with acquiring multiple device licenses. Mobile CRM software finds application across diverse sectors such as Banking, Financial Services, and Insurance (BFSI), telecommunications, healthcare, retail, automotive, and others. Moreover, these mobile solutions cater to the needs of various enterprise sizes, including large, medium, and small enterprises.

The mobile CRM software research report is one of a series of new reports that provides mobile CRM software statistics, including mobile CRM software industry global market size, regional shares, competitors with mobile CRM software share, detailed mobile CRM software segments, market trends and opportunities, and any further data you may need to thrive in the mobile CRM software industry. This mobile CRM software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile CRM software market includes revenues earned by entities by streamlining integration with other communications tools, responding to customers faster and better, and accessing data everywhere. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.