Application Testing Services Global Market Report 2024

The application testing services market size has grown rapidly in recent years. It will grow from $41.04 billion in 2023 to $45.21 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. Historical growth can be attributed to the demands for quality assurance (QA), the increasing complexity of software applications, the adoption of agile and DevOps practices, globalization and outsourcing trends, and the necessity to comply with regulatory standards.

The application testing services market size is expected to see rapid growth in the next few years. It will grow to $72.72 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. Forecasted growth is due to shift-left testing, continuous testing in DevOps, microservices, and security testing in DevSecOps. Major trends include test automation, AI integration, shift-right testing, performance engineering, and mobile app testing advancements.

The projected surge in the application testing services market is propelled by the ongoing digital transformation within businesses. This transformation entails the comprehensive integration of digital technology across diverse operational domains, aiming to enhance efficiency, value, and innovation within organizations. Notably, such digital initiatives streamline application testing processes by delivering swifter feedback loops and reducing the time required to launch products and services. For instance, as of November 2023, the National Retail Association reported that about 11% of businesses have fully embraced digital strategies. This trend presents both opportunities and challenges for SMEs aiming to bolster their online presence. As businesses increasingly adopt digital transformations, the application testing services market is experiencing robust growth.

The anticipated surge in the application testing services market is attributed to the escalating adoption of the Internet of Things (IoT) in the coming forecast period. IoT signifies a network of interconnected devices that communicate and share data over the internet, facilitating the exchange and utilization of information. Within this framework, application testing services play a crucial role in ensuring the functionality, security, and interoperability of various interconnected devices and systems. Notably, as of September 2022, an Ericsson report revealed a global tally of 13.2 billion IoT connections, projected to surge by 18% to 34.7 billion connections by 2028. This steep rise reflects the increased deployment of autonomous systems and connected devices, driving the expansion of the application testing services market.

Strategic partnerships are increasingly becoming a prominent trend within the application testing services market. Numerous companies in this sector are opting for partnerships to fortify their market standing. An illustrative example is the collaboration between BT Group PLC, a UK-based telecommunications firm, and MTN Group Limited, a South African telecommunications entity. This partnership aims to deliver managed connectivity, cloud security, and voice services to MTN Business clients, marking a notable expansion for BT into new international territories. Although presented as an initiative under MTN's corporate umbrella, it seems that the South African division is spearheading this endeavor.

Major players within the application testing services market are directing their efforts toward innovative solutions such as mobile testing services, aimed at enriching software quality and user experiences. Mobile testing services encompass the comprehensive evaluation and validation of mobile applications, spanning functionality, performance, and usability across diverse platforms and devices. For instance, Autify Inc., a US-based provider of AI-driven software testing automation, introduced Autify for Mobile in October 2021. This no-code web application simplifies the creation, execution, and automation of software test scenarios, even without coding proficiency. Powered by AI, it dynamically adapts test scenarios by detecting alterations in source code and UI, streamlining the testing process without the need for manual script adjustments post new releases.

In October 2021, Qualitest, a UK-based firm specializing in comprehensive software testing solutions, completed the acquisition of Telexiom GmbH for a total transaction value of USD 41.73 billion. This strategic move is anticipated to bolster Qualitest's proficiency in digital engineering and cybersecurity while also extending its geographical footprint into the DACH market. Telexiom GmbH, based in Germany, specializes in offering managed software testing services.

Major companies operating in the application testing services market report are Amazon Web Services Inc., Deloitte Touche Tohmatsu Limited, Accenture PLC, International Business Machines Corporation, Tata Consultancy Services Limited, BT Group PLC, Capgemini SE, Cognizant Technology Solutions Corporation, Infosys Limited, DXC Technology Company, Atos SE, Wipro Limited, Tech Mahindra Limited, EPAM Systems Inc., Capita PLC, UST Global Inc., HCL Technologies Limited, Mindtree Limited, Hexaware Technologies Limited, Applause App Quality Inc., QA InfoTech Worldwide Inc., Cigniti Technologies Limited, Xoriant Corporation, Indium Software Limited, AQM Software Testing Lab Pvt Ltd., a1qa LLC, Software Quality Systems S.A., Sauce Labs Inc., ZYMR Inc., Testlio Inc., TestingXperts Pvt. Ltd., Qualitest Group, ThinkSys Inc.

Asia-Pacific was the largest region in the application testing services market in 2023. North America was the second-largest region of the application testing services market. The regions covered in the application testing services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the application testing services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The application testing services market encompasses various testing types crucial for evaluating applications, such as functionality testing, usability testing, performance testing, compatibility testing, security testing, compliance testing, automation testing, among others. Functionality testing specifically ensures that a system aligns with its designated functional requirements, validating the software against predefined criteria. The market includes representation from small, medium, and large enterprises, offering a spectrum of service types including professional and managed services. Diverse delivery modes, such as onshore, offshore, nearshore, and onsite, cater to different client preferences. Additionally, the market serves multiple industry verticals, including telecom and IT, BFSI, healthcare and life sciences, government and public sector, media and entertainment, manufacturing, retail, and various other sectors.

The application testing services market research report is one of a series of new reports that provides application testing services market statistics, including application testing services industry global market size, regional shares, competitors with an application testing services market share, detailed application testing services market segments, market trends and opportunities, and any further data you may need to thrive in the application testing services industry. This application testing services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The application testing services market includes revenues earned by entities through localization testing, mobile application testing, and crowdsourced testing that are used to provide end-to-end application testing services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.