Fitness App Global Market Report 2024

The fitness app market size has grown exponentially in recent years. It will grow from $12.2 billion in 2023 to $14.96 billion in 2024 at a compound annual growth rate (CAGR) of 22.6%. The growth observed in the historic period can be attributed to the increasing awareness of health and fitness, the convenience of home workouts, personalized fitness plans, and social and community engagement.

The fitness app market size is expected to see exponential growth in the next few years. It will grow to $35.79 billion in 2028 at a compound annual growth rate (CAGR) of 24.4%. The anticipated growth in the forecast period can be attributed to virtual fitness classes and live streaming, tracking nutrition and wellness, incorporating gamification for user engagement, and the implementation of corporate wellness programs. Major trends expected during this period include the integration of mindfulness and mental health features, enhanced nutrition tracking and meal planning, continued use of gamification for user engagement, the rise of remote personal training services, and the prevalence of subscription-based models with premium content.

The anticipated rise in the prevalence of chronic diseases is set to drive the expansion of the fitness app market in the future. Chronic diseases, characterized by their prolonged duration, include conditions such as obstructive pulmonary disease, diabetes, and cancer. Fitness apps play a crucial role in assisting individuals dealing with chronic diseases in effectively managing their conditions. For example, in October 2022, the Centers for Disease Control and Prevention, a US-based national public health agency, reported that 6 in 10 Americans are grappling with at least one chronic disease, such as cardiovascular issues, cancer, or diabetes. Additionally, a 2021 report from the International Diabetes Federation revealed that there were 537 million individuals living with diabetes globally in 2021, with the projected number expected to reach 643 million by 2030. As a result, the increasing prevalence of chronic diseases serves as a key driver for the growth of the fitness app market.

The anticipated surge in the adoption of smartphones is poised to drive the expansion of the fitness app market in the future. Smartphone penetration, indicating the proportion of a population utilizing smartphones, has significantly transformed the fitness landscape. This has resulted in widespread access to fitness apps, offering features such as fitness tracking, personalized workout plans, educational content, and community engagement. This accessibility brings fitness knowledge and guidance to a broad audience, irrespective of their fitness levels or financial constraints. For example, a March 2023 report from Cybercrew, a UK-based cybersecurity solutions provider, revealed that smartphone usage in UK households reached 91.43% in 2021, with a projected increase to 93.8% by 2026. Fitness apps on smartphones offer flexibility, convenience, progress tracking, goal setting, scheduling adaptability, cost-effectiveness, and user-friendly interfaces, enabling individuals to prioritize and improve their physical well-being. Consequently, the rising adoption of smartphones serves as a significant driver for the growth of the fitness app market.

Technological advancements have emerged as a prominent trend gaining traction in the fitness app market. Leading companies within the fitness app sector are prioritizing technological innovations to maintain their competitive edge. In a notable example from 2021, Train Fitness, a UK-based company in the fitness app industry, introduced the inaugural hands-free workout-tracking software leveraging artificial intelligence (AI). This innovative software is designed to autonomously detect workouts and count repetitions as users engage in physical activities. Utilizing AI, the software analyzes motion data obtained from the watch, providing users with a detailed analysis of their workout proficiency levels. This highlights the industry's commitment to integrating cutting-edge technology to enhance user experience and functionality within fitness apps.

Major players in the fitness app market are actively developing new products, such as advanced coaching platforms, to gain a competitive advantage. A coaching platform, in this context, is a digital or online system designed to facilitate coaching and mentoring interactions between coaches and their clients. As an illustration, in October 2021, Virtuagym B.V., a Netherlands-based fitness technology company, launched an integrated video workout platform and a Video on Demand (VOD) platform. This platform seamlessly integrates with Virtuagym's existing product line, providing a streamlined experience for both clients and fitness businesses. The platform empowers fitness companies to create and deliver personalized video workouts catering to individuals of all fitness levels. Users can access these videos through Virtuagym's exclusive mobile app technology and stream them to TVs using Apple TV and Chromecast. This new platform not only offers personalized video workouts for various fitness levels but also allows fitness businesses to establish their brand as online coaches. Moreover, it helps in saving time by consolidating fitness videos for staff and clients in one centralized location. This strategic move demonstrates a commitment to innovation and a desire to meet the evolving needs of both fitness professionals and enthusiasts in the market.

In July 2021, iFIT Health & Fitness Inc., a health and fitness technology company based in the United States, successfully acquired Sweat for an undisclosed sum. This strategic acquisition is aimed at strengthening iFIT's position in the global digital fitness market and expediting the provision of interactive fitness experiences to consumers on a global scale. Following the acquisition, Sweat will be rebranded as part of the iFIT brand. Sweat, originally an Australia-based fitness app specializing in women's health and fitness, will contribute to iFIT's diverse portfolio, enhancing its offerings and extending its reach in the digital fitness landscape.

Major companies operating in the fitness app market report are Google LLC, Nike Inc., Adidas AG, Aaptiv Inc., Under Armour Inc., Asics America Corporation, Fitbit Inc., Calm, MyFitnessPal Inc., Headspace Inc., Strava Inc., Appster LLC, Noom Inc., Lifesum AB, Freeletics GmbH, Applico Inc., Tone It Up LLC, Azumio Inc., 7 Minute Workout, YAZIO GmbH, Sworkit Inc., AllTrails LLC, Asana Rebel Inc., Livestrong Foundation, Sweat, Fitnesskeeper Inc., Fooducate Inc., Endomondo, Keelo Inc., Runtastic AG, Yoga Studio, Zova Health Limited, Beachbody LLC, Peloton Interactive Inc., Glofox Limited, Virtuagym, Mindbody Inc., Trainerize Inc.

North America was the largest region in the fitness app market in 2023. The regions covered in the fitness app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fitness app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Fitness apps primarily fall into categories such as workout and exercise apps, disease and lifestyle management apps, nutrition and diet apps, and medication adherence apps. Disease management revolves around reducing healthcare expenses and enhancing the quality of life for individuals with chronic conditions by preventing or mitigating the effects of the disease through integrated care. These apps are accessible on different platforms, including Android, iOS, and others. Users can access them on various devices, such as smartphones, tablets, and wearable devices, for purposes such as tracking, training, fitness games, and other applications.

The fitness app market research report is one of a series of new reports that provides fitness app market statistics, including fitness app industry global market size, regional shares, competitors with a fitness app market share, detailed fitness app market segments, market trends and opportunities, and any further data you may need to thrive in the fitness app industry. This fitness app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The fitness app market includes revenues earned by entities by providing fitness tracking activity, diet control nutrition tracking, users management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.