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Digital Marketing Software Global Market Report 2024

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    Report

  • 200 Pages
  • February 2024
  • Region: Global
  • The Business Research Company
  • ID: 5767399
The digital marketing software market size has grown rapidly in recent years. It will grow from $79.07 billion in 2023 to $94.78 billion in 2024 at a compound annual growth rate (CAGR) of 19.9%. In the historical period, the growth can be credited to the emergence of online platforms, advancements in data analytics, the widespread proliferation of mobile devices, the influence of social media, and the trends of globalization and market expansion.

The digital marketing software market size is expected to see exponential growth in the next few years. It will grow to $203.49 billion in 2028 at a compound annual growth rate (CAGR) of 21.0%. During the forecast period, the expected growth is linked to the expansion of e-commerce, an increased emphasis on privacy and compliance, the growing prevalence of video marketing, the emergence of new marketing channels, and integration with CRM and sales tools. Notable trends predicted in this forecast period encompass the integration of AI and machine learning, a surge in digitalization, technological advancements, the adoption of multi-channel marketing strategies, and an intensified focus on enhancing customer experience (CX).

The digital marketing software market is anticipated to experience growth in the foreseeable future, driven by the increasing popularity of location-based, video, and social media advertising. Location-based advertising involves delivering targeted ads to consumers based on their geographical location. Social media platforms such as Facebook and Instagram provide options for location-based advertising, enabling businesses to target users using their location data. Social media's visual nature allows individuals to establish a visual identity, leading to enhanced brand exposure across expansive audiences. The sales and marketing section plays a vital role in its digital transition. According to Hootsuite, a Canada-based software company, in April 2023, over 4.74 billion people worldwide used social media, reflecting a 4.2% increase in social media users in 2022. Hence, the surge in popularity of location-based, video, and social media advertising continues to propel the digital marketing software market's growth.

The expansion of internet penetration is a key factor propelling the growth of the digital marketing software market. This growth is closely linked to the widespread use of smartphones and the escalating influence of social networking sites. As more individuals join the online community, digital marketing software becomes a gateway to an extensive and diverse audience, breaking through geographical constraints. Marketers can precisely target specific demographics, interests, and behaviors, optimizing the effectiveness of their campaigns. According to DataReportal, a Singapore-based online reference library, the USA witnessed a 92.0% internet penetration rate in 2022, marking a 2.8% increase and reaching 8.4 million new internet users between 2021 and 2022. Similarly, the UK experienced a 98.0% internet penetration rate in 2022, showing a 0.4% growth and attracting 300 thousand new internet users between 2021 and 2022. Consequently, the rising demand for digital marketing software aligns with the expanding trend of internet penetration.

Key players in the digital marketing software market are actively pursuing technological innovation, exemplified by companies such as Globant, which introduced Globant Create. This innovative technology is designed to empower brands by seamlessly integrating AI and technology into creativity and marketing strategies. Globant Create operates as a comprehensive studio, blending creativity, marketing, and media with cutting-edge technologies such as AI and data. The result is the development of full 360 marketing strategies that cater to the evolving landscape of digital marketing. Launched by Globant, a prominent New York-based software development company, in May 2023, Globant Create aims to offer novel approaches to surprise and engage both existing and potential customers. With the ever-changing technological landscape and the rapid growth of AI-driven digital products, customer expectations for exceptional digital experiences have soared across various sectors. Globant Create addresses these expectations by providing a full-funnel service, tackling all digital marketing-related challenges and positioning itself as a comprehensive solution for all marketing needs.

Prominent players in the digital marketing software market are at the forefront of technological innovation, introducing groundbreaking solutions such as self-serve marketing communications platforms. These platforms enable brands to harness the power of technology for both creative and marketing purposes. Self-serve marketing communications platforms (SMPs) are cloud-based software solutions designed to give businesses, regardless of size, the autonomy to manage their marketing communications without depending on specialized agencies or designers. In a notable development in August 2023, Bharti Airtel, a telecommunications provider based in India, unveiled Airtel IQ Reach. This platform is specifically crafted to empower small and medium-sized businesses (SMBs) to orchestrate targeted customer engagements through personalized communications, all achieved in a cost-effective manner.

In a strategic move in November 2021, Intuit Inc., a business software company headquartered in the US, acquired Mailchimp for an undisclosed sum. This acquisition enhances Intuit's portfolio by incorporating additional capabilities, aiming to provide a cutting-edge, end-to-end customer growth platform tailored for small and mid-market businesses. Mailchimp, the all-in-one digital marketing company based in the US, now becomes a key component of Intuit's broader vision for comprehensive solutions in the realm of customer growth.

Major companies operating in the digital marketing software market report are Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., Marketo Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Etison LLC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., MarketBright Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.

North America was the largest region in the digital marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital marketing software encompasses a variety of solutions, including CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management, and other tools. CRM software is specifically designed to manage a company's relationships and interactions with both current and potential customers. By maintaining a record of audience data, CRM software contributes to enhancing digital marketing campaigns. These solutions offer two types of services, such as professional services and managed services, and they can be deployed through either cloud or on-premises models, catering to both large enterprises and small to medium enterprises (SMEs). Various industries utilizing digital marketing software span across BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and IT, travel and hospitality, along with other sectors.

The digital marketing software market research report is one of a series of new reports that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital marketing software market consists of sales of search engine optimization, email marketing, mobile marketing, marketing analytics, and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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Table of Contents

1. Executive Summary2. Digital Marketing Software Market Characteristics3. Digital Marketing Software Market Trends and Strategies
4. Digital Marketing Software Market - Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market
5. Global Digital Marketing Software Market Size and Growth
5.1. Global Digital Marketing Software Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global Digital Marketing Software Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global Digital Marketing Software Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
6. Digital Marketing Software Market Segmentation
6.1. Global Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • CRM Software
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Other Solutions
6.2. Global Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Professional Services
  • Managed Services
6.3. Global Digital Marketing Software Market, Segmentation by Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Cloud
  • on-Premise
6.4. Global Digital Marketing Software Market, Segmentation by Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
6.5. Global Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • BFSI
  • Transportation and Logistics
  • Consumer Goods and Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecom and IT
  • Travel and Hospitality
7. Digital Marketing Software Market Regional and Country Analysis
7.1. Global Digital Marketing Software Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Digital Marketing Software Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Digital Marketing Software Market
8.1. Asia-Pacific Digital Marketing Software Market Overview
Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Digital Marketing Software Market
9.1. China Digital Marketing Software Market Overview
9.2. China Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Digital Marketing Software Market
10.1. India Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Digital Marketing Software Market
11.1. Japan Digital Marketing Software Market Overview
11.2. Japan Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Digital Marketing Software Market
12.1. Australia Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Digital Marketing Software Market
13.1. Indonesia Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Digital Marketing Software Market
14.1. South Korea Digital Marketing Software Market Overview
14.2. South Korea Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Digital Marketing Software Market
15.1. Western Europe Digital Marketing Software Market Overview
15.2. Western Europe Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Digital Marketing Software Market
16.1. UK Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Digital Marketing Software Market
17.1. Germany Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Digital Marketing Software Market
18.1. France Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Digital Marketing Software Market
19.1. Italy Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Digital Marketing Software Market
20.1. Spain Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Digital Marketing Software Market
21.1. Eastern Europe Digital Marketing Software Market Overview
21.2. Eastern Europe Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Digital Marketing Software Market
22.1. Russia Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Digital Marketing Software Market
23.1. North America Digital Marketing Software Market Overview
23.2. North America Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Digital Marketing Software Market
24.1. USA Digital Marketing Software Market Overview
24.2. USA Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Digital Marketing Software Market
25.1. Canada Digital Marketing Software Market Overview
25.2. Canada Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Digital Marketing Software Market
26.1. South America Digital Marketing Software Market Overview
26.2. South America Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Digital Marketing Software Market
27.1. Brazil Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Digital Marketing Software Market
28.1. Middle East Digital Marketing Software Market Overview
28.2. Middle East Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Digital Marketing Software Market
29.1. Africa Digital Marketing Software Market Overview
29.2. Africa Digital Marketing Software Market, Segmentation by Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Digital Marketing Software Market, Segmentation by Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Digital Marketing Software Market, Segmentation by Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Digital Marketing Software Market Competitive Landscape and Company Profiles
30.1. Digital Marketing Software Market Competitive Landscape
30.2. Digital Marketing Software Market Company Profiles
30.2.1. Alphabet Inc.
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Microsoft Corporation
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Facebook lnc.
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. International Business Machines Corporation
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Oracle Corporation
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Digital Marketing Software Market Other Major and Innovative Companies
31.1. SAP SE
31.2. Adobe Inc.
31.3. LinkedIn Corporation
31.4. Twitter lnc.
31.5. Criteo S.A.
31.6. Hubspot Inc.
31.7. Taboola Ltd.
31.8. Zoho Corporation
31.9. Outbrain lnc.
31.10. Sprinklr lnc.
31.11. The Rocket Science Group LLC
31.12. AdRoll Group
31.13. Moz lnc.
31.14. Hootsuite Media Inc.
31.15. SEMrush lnc.
32. Global Digital Marketing Software Market Competitive Benchmarking33. Global Digital Marketing Software Market Competitive Dashboard34. Key Mergers and Acquisitions in the Digital Marketing Software Market
35. Digital Marketing Software Market Future Outlook and Potential Analysis
35.1 Digital Marketing Software Market in 2028 - Countries Offering Most New Opportunities
35.2 Digital Marketing Software Market in 2028 - Segments Offering Most New Opportunities
35.3 Digital Marketing Software Market in 2028 - Growth Strategies
35.3.1 Market Trend-based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic and Forecast Inflation Rates
36.4. Research Inquiries
36.5. About the Analyst
36.6. Copyright and Disclaimer

Executive Summary

Digital Marketing Software Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital marketing software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
  • Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for digital marketing software? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Markets Covered:
1) By Solution: CRM Software; Email Marketing; Social Media; Search Marketing; Content Management; Marketing Automation; Campaign Management; Other Solutions
2) By Services: Professional Services; Managed Services
3) By Deployment: Cloud; On-Premise
4) By Organization Size: Large Enterprises; Small and Medium Enterprises (SMEs)
5) By Industry: BFSI; Transportation and Logistics; Consumer Goods and Retail; Education; Healthcare; Manufacturing; Media and Entertainment; Telecom and IT; Travel and Hospitality; Other Industries

Key Companies Mentioned: Alphabet Inc.; Microsoft Corporation; Facebook lnc.; International Business Machines Corporation; Oracle Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes

Delivery Format: PDF, Word and Excel Data Dashboard

Companies Mentioned

  • Alphabet Inc.
  • Microsoft Corporation
  • Facebook lnc.
  • International Business Machines Corporation
  • Oracle Corporation
  • SAP SE
  • Adobe Inc.
  • LinkedIn Corporation
  • Twitter lnc.
  • Criteo S.A.
  • Hubspot Inc.
  • Taboola Ltd.
  • Zoho Corporation
  • Outbrain lnc.
  • Sprinklr lnc.
  • The Rocket Science Group LLC
  • AdRoll Group
  • Moz lnc.
  • Hootsuite Media Inc.
  • SEMrush lnc.
  • Marketo Inc.
  • Kenshoo Ltd.
  • Yotpo Ltd.
  • Ahrefs Pte. Ltd.
  • Sendinblue SAS
  • BrightEdge Technologies Inc.
  • Adverity GmbH
  • SimilarGroup Ltd.
  • Acoustic LP
  • Act-On Software lnc.
  • Optimizely LNC
  • Etison LLC
  • Unbounce Marketing Solutions Inc.
  • Wix.com Ltd.
  • Shopify Inc.
  • MarketBright Inc.
  • Brandwatch Limited
  • Salesforce.com Inc.
  • SAS Institute Inc.

Methodology

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