The endpoint security market size is expected to see rapid growth in the next few years. It will grow to $32.52 billion in 2030 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to increasing investments in advanced threat analytics, rising demand for unified endpoint management platforms, expansion of security for remote workforces, growing adoption of automated incident response, increasing integration of endpoint security with broader security ecosystems. Major trends in the forecast period include increasing adoption of ai-driven endpoint protection, rising use of endpoint detection and response solutions, growing demand for cloud-based endpoint security, expansion of mobile device security platforms, enhanced focus on zero-trust endpoint access.
The growing number of endpoints is expected to drive the growth of the endpoint security market in the coming years. An endpoint refers to a remote computing device that regularly interacts with a connected network. Examples of endpoints include smartphones, desktop computers, and laptops. Endpoint security is a strategy designed to prevent cybercriminals from exploiting endpoints or entry points of end-user devices, such as PCs, laptops, and mobile devices, for malicious purposes. For instance, in September 2024, IoT Analytics GmbH, a Germany-based non-governmental organization, reported that by the end of 2023, there were 16.6 billion connected IoT devices, marking a 15% increase from 2022. IoT Analytics also projects a further 13% growth, reaching 18.8 billion devices by the end of 2024. Furthermore, the number of connected IoT devices is expected to reach 40 billion by 2030, representing a significant increase since the last market update in 2023. Therefore, the rising number of endpoints is driving the growth of the endpoint security market.
Major companies operating in the end-point security market are focusing on innovative products such as trend vision one to drive revenues in their market. The trend vision one platform's goal is to provide enterprises the tools they need to develop robust cyber programs and manage risk proactively, preventing any incidents and breaches. For instance, in July 2023, rend Micro Incorporated, a Japan-based cybersecurity company launched trend vision one. The platform simplifies IT and security operations by combining protection, detection, and response. The next-generation solution integrates data centers, servers, cloud workloads, user endpoints, and prevention, detection, and response. The goal of this all-inclusive solution is to assist clients with their IT transformation process.
In August 2023, Cisco Systems Inc., a US-based technology company specializing in the development, manufacturing, and sale of networking hardware, software, and services, acquired Oort Inc. for an undisclosed amount. This acquisition aims to enhance Cisco's cybersecurity capabilities by strengthening identity security, improving its Security Cloud offerings, and providing advanced tools for detecting and responding to identity-based threats. Oort Inc. is a US-based software company that offers an AI-powered security platform designed to help organizations protect against identity threats.
Major companies operating in the endpoint security market are VMware Inc.; McAfee Corp.; Sophos Group plc; Palo Alto Networks Inc.; Panda Security S. L.; FireEye Inc.; Microsoft Corporation; CrowdStrike Holdings Inc.; Trend Micro Incorporated; Kaspersky Lab AO; Cisco Systems Inc.; SentinelOne Inc.; AVG Technologies CZ s. r. o.; BlackBerry Limited; Check Point Software Technologies Ltd.; Broadcom Inc.; Comodo Security Solutions Inc.; F-Secure Corporation; Bitdefender SRL; Webroot Inc.; Malwarebytes Corporation; Cylance Inc.; Fortinet Inc.; SonicWall Inc.; Barracuda Networks Inc.; WatchGuard Technologies Inc.; Proofpoint Inc.; Zscaler Inc.; Forcepoint LLC; Ivanti Inc.
North America will be the largest region in the end-point security market in 2025.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the endpoint security market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the endpoint security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs are influencing the endpoint security market by raising costs related to imported cybersecurity hardware appliances, secure networking equipment, and advanced analytics infrastructure used alongside endpoint protection platforms. Large enterprises in North America and Europe are most affected due to reliance on integrated global security stacks, while Asia-Pacific faces cost pressures in scaling endpoint security deployments. These tariffs are increasing overall cybersecurity spending and slowing refresh cycles. At the same time, they are encouraging greater adoption of cloud-native endpoint security, localized service delivery, and software-centric security architectures.
The endpoint security market research report is one of a series of new reports that provides endpoint security market statistics, including endpoint security industry global market size, regional shares, competitors with a endpoint security market share, detailed endpoint security market segments, market trends and opportunities, and any further data you may need to thrive in the endpoint security industry. This endpoint security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
End-point security refers to a process of securing or protecting devices such as laptops, mobile phones, desktops, and tablets from cyber-attacks and malicious threats. With the help of this, businesses can protect their devices that are used by employees for work purposes. The end-point security is used to protect organizations from increasingly dangerous cyber threats.
The main components of end-point security are software and services. Software is a collection of instructions, programs, or data that are used to run computers and perform specific tasks. The major deployments are on-premise and in the cloud. The main enterprise sizes are large enterprises and small and medium enterprises. The various verticals include banking, financial services and insurance (BFSI), telecommunications and IT, government and defense, healthcare and life sciences, manufacturing, retail and e-commerce, and other verticals.
The end-point security market consists of revenues earned by entities by providing hybrid cloud security and SaaS security. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Endpoint Security Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses endpoint security market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for endpoint security? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The endpoint security market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Component: Software; Services2) By Deployment: On-Premise; Cloud
3) By Enterprise Size: Large Enterprises; Small and Medium Enterprises
4) By Vertical: Banking, Financial Services And Insurance (BFSI); Telecommunications And IT; Government And Defense; Healthcare And Life Sciences; Manufacturing; Retail And eCommerce; Other Verticals
Subsegments:
1) By Software: Antivirus And Antimalware Solutions; Endpoint Detection And Response (EDR) Software; Data Loss Prevention (DLP) Software; Mobile Device Management (MDM) Software; Threat Intelligence Solutions2) By Services: Consulting Services; Managed Security Services (MSS); Incident Response Services; Training And Awareness Programs; Support And Maintenance Services
Companies Mentioned: VMware Inc.; McAfee Corp.; Sophos Group plc; Palo Alto Networks Inc.; Panda Security S. L.; FireEye Inc.; Microsoft Corporation; CrowdStrike Holdings Inc.; Trend Micro Incorporated; Kaspersky Lab AO; Cisco Systems Inc.; SentinelOne Inc.; AVG Technologies CZ s. r. o.; BlackBerry Limited; Check Point Software Technologies Ltd.; Broadcom Inc.; Comodo Security Solutions Inc.; F-Secure Corporation; Bitdefender SRL; Webroot Inc.; Malwarebytes Corporation; Cylance Inc.; Fortinet Inc.; SonicWall Inc.; Barracuda Networks Inc.; WatchGuard Technologies Inc.; Proofpoint Inc.; Zscaler Inc.; Forcepoint LLC; Ivanti Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Endpoint Security market report include:- VMware Inc.
- McAfee Corp.
- Sophos Group plc
- Palo Alto Networks Inc.
- Panda Security S. L.
- FireEye Inc.
- Microsoft Corporation
- CrowdStrike Holdings Inc.
- Trend Micro Incorporated
- Kaspersky Lab AO
- Cisco Systems Inc.
- SentinelOne Inc.
- AVG Technologies CZ s. r. o.
- BlackBerry Limited
- Check Point Software Technologies Ltd.
- Broadcom Inc.
- Comodo Security Solutions Inc.
- F-Secure Corporation
- Bitdefender SRL
- Webroot Inc.
- Malwarebytes Corporation
- Cylance Inc.
- Fortinet Inc.
- SonicWall Inc.
- Barracuda Networks Inc.
- WatchGuard Technologies Inc.
- Proofpoint Inc.
- Zscaler Inc.
- Forcepoint LLC
- Ivanti Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | February 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 20.79 Billion |
| Forecasted Market Value ( USD | $ 32.52 Billion |
| Compound Annual Growth Rate | 11.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |


