North America Hair Extension & Wigs Market Outlook, 2028

The North American hair extension and wigs market is one of the largest and most mature markets in the world. The region is home to some of the biggest players in the industry, including Great Lengths, Hairdreams, and Easihair Pro. The market is driven by a combination of factors, including the desire for fashion and beauty, medical reasons, and the need for convenience. Hair extensions and wigs are popular among consumers of all ages and demographics, from teenagers to senior citizens. The market is expected to continue to grow in the coming years, driven by factors such as changing fashion trends, the increasing adoption of western fashion in emerging markets, and the rising demand for hair extensions and wigs for medical purposes. North America is projected to observe a significant amount of growth in the hair wig and extension market due to the rise in the number of beauty salons. Moreover, the shift in the women's consumer trends towards premium quality products is further anticipated to propel the growth of the hair wigs and extension market in the region in the coming years. Rising disposable income and the need to improve physical appearance will propel the demand for hair wigs and extensions. Product demand is driven by factors such as a higher standard of living and the desire to appear presentable during social interactions. Previously, American women would conceal the fact that they outsourced fuller hairstyles. However, celebrities, including Jessica Simpson and Brittany Spears, openly admit to wearing other women’s hair.

According to the research report, North America Hair Extensions and Wigs Market Outlook, 2028 the market was valued at USD 3 billion in 2022. A few factors that are likely to propel market growth during the forecast period are the improvement in quality of life, the positive effects of personal care on self-esteem and social interaction, and the gradual consumer shift towards luxury and premium self-grooming products. Furthermore, the rise in per capita disposable income has increased discretionary spending, which bodes well for hair extension manufacturers. Rising incidence of hair fall among the North American populace and increasing popularity of beauty products and personal grooming are other factors likely to influence market growth. Also, North America is a significant importer of hair wigs and extensions, as there is an increasing demand for the products owing to the growing prevalence of hair loss, hair thinning, and other hair-related concerns. Hair care products are emerging as the most affluent and cost-effective way to address the growing prevalence of hair thinning, dryness, volume loss, and other hair-related concerns among consumers. Evergreen Products Group Ltd. invested in a new line of digital extensions in April 2021, using non-fungible token technology. The team is working on developing a direct-to-consumer (D2C) e-commerce platform that will allow customers to try on extensions before purchasing them. In addition, as a market leader, Donna Bella Hair provides high-quality 100% Remy human hair extensions to thousands of stylists across North America. All hair extensions are handcrafted by skilled professionals while keeping the cuticle intact. By 2028, wigs are expected to lead the market in terms of product type.

Based on the report, the market is segmented into three major countries, including the United States, Canada, and Mexico. Among them, the United States is leading the market with an 80% share in 2022. Given the growing environmental concerns about synthetic weaves, Remy hair, with its natural/organic image, is likely to see increased consumer interest in the coming years. Furthermore, rapidly changing fashion trends and a growing emphasis on targeting the metrosexual male are likely to encourage international artificial hair integration brands to enter the U.S. market in the near term, contributing to increased product demand. Historically, the demand for hair wigs and extensions has been influenced by hair salons and beauty centres. Hairstylist recommendations are currently the primary source of demand for wigs. The way things are sold in the United States has changed dramatically in recent years. For example, in March 2021, USA Hair, a well-known online beauty store in the United States, announced that they would be selling a variety of hair products, including hair extensions. To meet the needs of various types of customers, the new line of hair extensions is available in a variety of colours. Launching a new product is a wise move that demonstrates how important fashion has become in the United States and how brands must continue to innovate in order to stay competitive. Hair Visions International is a large corporation with a global presence.

In North America, the demand for human hair extensions is higher than that for synthetic hair extensions, as consumers prefer the natural look and feel that human hair provides. However, synthetic hair extensions remain popular due to their affordability and versatility. Consumers are making efforts to reduce their use of harsh chemicals such as peroxide serums. Human-hair wigs are becoming increasingly popular because they appear natural. Furthermore, an increasing number of women prefer natural, human-textured hair. Human and synthetic-hair wigs are primarily produced in the region by people of African and Caucasian descent. In the United States, hair extension companies usually only work with long-established salons. This is beneficial to the brand's reputation. Perfect Locks LLC, a California-based American company that manufactures hair extensions, for example, only sells its products through well-known businesses and salons.

Based on the end user, the entertainment and fashion industries are anticipated to lead the market by 2028 on account of the increasing preference for hair extensions among models and celebrities. The industry is expected to expand due to an increase in the incidence of hair loss among both men and women. Hair extensions have also seen the most revenue growth in the entertainment and fashion industries, owing to the rise in traction alopecia. Furthermore, in countries such as the United States, the demand for hair extensions is primarily determined by celebrity trends, implying that the industry is significant in trend-focused urban areas on the West and East coasts. Since its inception in Minneapolis, Sunny's Hair & Wigs has expanded to Phoenix and Atlanta. It serves a large number of clients in the entertainment industry. Furthermore, in terms of revenue and popularity, the fashion and entertainment industries have become critical for hair extension products. Production and fashion houses entail stocking numerous hair extensions for models and actors since they are performing distinguished roles and characters.

According to the report, the market is segmented into two major distribution channels, including offline and online. Hair extensions and wigs are traditionally sold through brick-and-mortar stores such as hair salons, beauty supply stores, and specialty stores. These stores allow customers to try on and feel the products before making a purchase, and they also offer expert advice and styling services. Some manufacturers and distributors of hair extensions and wigs in North America also sell products directly to consumers through their own websites or sales representatives. This sales channel allows companies to offer personalised advice and support to customers, and it can also be an effective way to build brand awareness and loyalty. Beauty salons are the primary source of various types of hair care services. The region's faster growth is attributed to the presence of a large number of beauty salons in the United States and Canada, which supports the product's consumption rate in the region. According to the findings, there were over 77,000 beauty salons and 4,500 barbershops in the United States as of May 2020. Furthermore, shifting female consumer trends towards higher-quality products will fuel regional market growth. However, in recent years, online sales have become an increasingly popular sales channel for the hair extension and wigs market in North America. Customers can buy products from online retailers and e-commerce platforms, which provide a larger selection, greater convenience, and often lower prices.

In the case of COVID-19, North America, particularly the United States, saw an unprecedented increase in the number of coronavirus cases, prompting the suspension of hair extension manufacturing activities. The decline of other consumer goods manufacturing sectors has subsequently impacted demand for hair extensions in early 2020. Furthermore, a decline in overall entertainment and fashion product manufacturing activities has resulted in the cancellation of hair extension manufacturing projects, reducing demand for hair extensions. Other North American countries, including Mexico, Canada, Panama, and Costa Rica, have seen a similar trend. However, the countries are likely to overcome this drop in demand as economic activity resumes, particularly in early 2021.

Recent Developments:

• Great Lengths, a leading manufacturer of hair extensions, expanded its product offerings in 2020 to include hairpieces and wigs. The expansion helped the company cater to a wider range of customers and strengthen its position in the hair extension and wig market.
• In 2019, Hair Couture, a popular hair extension brand, introduced a new line of lace front wigs.The line was designed to provide a more natural-looking hairline and offer customers more styling versatility.
• In 2019, HairUWear, a leading manufacturer of hair extensions and wigs, announced its acquisition of the Raquel Welch brand. The acquisition expanded HairUWear's product portfolio and strengthened its position in the global hair extension and wig market.
• In 2019, Bellami Hair, a popular hair extension brand, announced a partnership with reality TV star Khloe Kardashian to launch a line of hair extensions. The collaboration helped to increase brand awareness and attract new customers to the Bellami Hair brand.
• In 2018, L'Oréal, a global beauty company, acquired ModiFace, a technology company that specializes in augmented reality and artificial intelligence. The acquisition allowed L'Oréal to enhance its digital capabilities and offer personalised beauty experiences to its customers, including virtual try-ons for hair extensions and wigs.

Companies Mentioned in this Report:

Great Lengths GmbH, Hena Rebca Hair Products Co., Ltd., Hair Dreams GmbH, Artnature inc., Aderans Co., Ltd, HairOriginals, Richy Hair Extensions International, Indique Hair LLC., UniWigs LLC, HairUWear, Inc.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Hair Extension and Wigs market with its value and forecast along with its segments
• Country-wise Hair Extension and Wigs market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Product Type:

• Extensions
• Wigs
• Toupee

By Hair Type:

• Human Hair
• Synthetic

By End User:

• Individual Consumers
• Entertainment & Fashion Industry

By Distribution Channel:

• Online
• Offline

By Gender:

• Men
• Women

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Extension and Wigs industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.