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U.S. BDSM Sex Toys Market Size, Share & Trends Analysis Report by Type (Restraints, Bondage Furniture, Sex Machines, Electrostimulation Products, Sensory Deprivation, Physical Stimulation), Distribution Channel, and Segment Forecasts, 2024-2030

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    Report

  • 68 Pages
  • November 2023
  • Region: United States
  • Grand View Research
  • ID: 5767760
Description Jump to:
The U.S. BDSM sex toys market size is expected to reach USD 2.4 billion by 2030, according to the report. The market is projected to register a CAGR of 8.13% from 2024 to 2030. The growth can be attributed to growing popularity of e-commerce and growing consumer awareness regarding these products. Moreover, lower cost of these products is expected to boost demand for BDSM sex toys in the U.S.

Many companies are involved in developing products that provide a more realistic experience. They also offer sales and offer discounts on products to have a competitive edge. For instance, in October 2021, Lovehoney Group launched an exclusive collection of bondage boutique and sex toys, including Bondage Boutique Leopard collection with blindfolds, paddles, floggers, cuffs, and others.

Restraints are gaining popularity in the U.S. and are most used products in the country. For instance, according to Ask Eva survey of October 2020 by Le Wand, around 89.36% of the respondents in the U.S. were interested in restraint sex toys such as ropes, gags, and cuffs. Moreover, around 61.53% of the respondents used restraint toys.

Consumers are becoming comfortable speaking regarding BDSM/Kink/Fetish activities. As per a National Coalition for Sexual Freedom Consent Survey Report of 2020, in the U.S ., around 80.4% of respondents are comfortable speaking about BDSM activities with their partners, around 64.0% participants with friends, around 67.7% with alternative sex members, and around 11.8% with family members.

U.S. BDSM Sex Toys Report Highlights

  • Based on type, restraints segment held largest revenue share in 2023. This can be attributed to growing popularity of restraints and lower cost of products compared to bondage furniture, electrostimulation products, and sex machines
  • Sensory deprivation was second-most preferred sex toy used during BDSM practice, with around 44.7% of people using it and about 83.0% of individuals interested in using it, as per the Ask Eva Survey in October 2022
  • Many market players are seeking manufacturing of BDSM sex toys from private-label OEM companies such as Sportsheets, XR Brands, Adult Private Label, and sextoysfactory.com, whereas companies such as Doc Johnson Enterprises manufacture their products
  • Rising importance of return policy is leading to a competitive advantage as it aids in increasing customer loyalty and helps customers in reducing the perceived risk while deciding to buy the toy
  • Moreover, customers are shifting toward technologically advanced, innovative sex machines from traditional penetrative or extractive sex toys. Hence, companies are launching customizable human-like robots or machines for sexual intercourse


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation
1.1.1. Type
1.1.2. Distribution Channel
1.1.3. Region
1.2. Estimates and Forecast Timeline
1.3. Research Methodology
1.3.1. Information procurement
1.3.2. Purchased Database
1.3.3. Internal Database
1.3.4. Secondary Sources
1.3.5. Primary Research
1.3.6. Details of Primary Research
1.4. Information or Data Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Validation
1.5.1. Volume Price Analysis
1.6. List of Secondary Sources
1.7. List of Abbreviations
1.8. Research Objectives
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.2.1. Type
2.2.2. Distribution Channel
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related Market Outlook
3.1.2.1. U.S. personal lubricant market
3.1.2.2. U.S. condom market
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.1.1. Easy availability of the customized bondage products
3.2.1.2. Changing consumer attitude
3.2.1.3. Growing popularity of e-commerce
3.2.2. Market Restraint Analysis
3.2.2.1. Lack of knowledge of using BDSM products among beginners
3.2.2.2. Restrictions on practicing certain BDSM activities
3.3. Industry Analysis Tools
3.3.1. Porter's Five Forces Analysis
3.3.2. PESTLE Analysis
3.3.3. Qualitative Analysis: Impact of COVID-19 on U.S. BDSM Sex Toys Market
Chapter 4. U.S. BDSM Sex Toys Market: Type Analysis
4.1. U.S. BDSM Sex Toys by Type Market Share Analysis, 2023 & 2030
4.2. Segment Dashboard
4.3. Global U.S. BDSM Sex Toys Market, by Type, 2018 - 2030
4.4. Market Size and Forecasts and Trend Analysis, 2018 - 2030 for the Type
4.4.1. Restraints
4.4.1.1. Restraints market, 2018 - 2030 (USD Million)
4.4.2. Bondage furniture
4.4.2.1. Bondage furniture market, 2018 - 2030 (USD Million)
4.4.3. Sex machines
4.4.3.1. Sex machines market, 2018 - 2030 (USD Million)
4.4.4. Electrostimulation products
4.4.4.1. Electrostimulation products market, 2018 - 2030 (USD Million)
4.4.5. Sensory deprivation
4.4.5.1. Sensory deprivation market, 2018 - 2030 (USD Million)
4.4.6. Physical stimulation
4.4.6.1. Physical stimulation market, 2018 - 2030 (USD Million)
Chapter 5. Distribution Channel Market: Distribution Channel Analysis
5.1. Distribution Channel Distribution Channel Market Share Analysis, 2023 & 2030
5.2. Segment Dashboard
5.3. Market Size and Forecasts and Trend Analysis, 2018 - 2030 for the following Distribution Channel
5.3.1. E-commerce
5.3.1.1. E-commerce market, 2018 - 2030 (USD Million)
5.3.2. Specialty Stores
5.3.2.1. Specialty stores market, 2018 - 2030 (USD Million)
5.3.3. Mass Merchandizers
5.3.3.1. Mass merchandizers market, 2018 - 2030 (USD Million)
Chapter 6. Competitive Analysis
6.1. List of Few BDSM Sex Toys Companies in the U.S.
6.2. Company Profiles
6.2.1. Lovehoney Group Ltd.
6.2.1.1. Overview
6.2.1.2. Financial Performance
6.2.1.3. Service Benchmarking
6.2.1.4. Strategic Initiatives
6.2.1.5. Strategic Initiatives
6.2.2. Doc Johnson Enterprises
6.2.2.1. Overview
6.2.2.2. Financial Performance
6.2.2.3. Service Benchmarking
6.2.2.4. Strategic Initiatives
6.2.3. Unbound
6.2.3.1. Overview
6.2.3.2. Financial Performance
6.2.3.3. Service Benchmarking
6.2.3.4. Strategic Initiatives
6.2.4. Mr. S Leather.
6.2.4.1. Overview
6.2.4.2. Financial Performance
6.2.4.3. Service Benchmarking
6.2.4.4. Strategic Initiatives
6.2.5. The Stockroom (JTT, Co.)
6.2.5.1. Overview
6.2.5.2. Financial Performance
6.2.5.3. Service Benchmarking
6.2.5.4. Strategic Initiatives
6.2.6. Extreme Restraints (XR LLC)
6.2.6.1. Overview
6.2.6.2. Financial Performance
6.2.6.3. Service Benchmarking
6.2.6.4. Strategic Initiatives
6.2.7. PHE, Inc. (Adam & Eve)
6.2.7.1. Overview
6.2.7.2. Financial Performance
6.2.7.3. Service Benchmarking
6.2.7.4. Strategic Initiatives
6.2.8. California Exotic Novelties
6.2.8.1. Overview
6.2.8.2. Financial Performance
6.2.8.3. Service Benchmarking
6.2.8.4. Strategic Initiatives
6.2.9. Pipedream Products
6.2.9.1. Overview
6.2.9.2. Financial Performance
6.2.9.3. Service Benchmarking
6.2.9.4. Strategic Initiatives
6.2.10. Kink Store
6.2.10.1. Overview
6.2.10.2. Financial Performance
6.2.10.3. Service Benchmarking
6.2.10.4. Strategic Initiatives
6.3. Company Categorization
6.4. Company Market Position Analysis
6.5. Strategy Mapping
Chapter 7. Recommendations/Key Market Insights
List of Tables
Table 1 List of secondary sources
Table 2 List of abbreviations
Table 3 U.S. BDSM Sex Toys Market, by Type, 2018 - 2030 (USD Billion)
Table 4 U.S. BDSM Sex Toys Market, by Distribution Channel, 2018 - 2030 (USD Billion)
List of Figures
Fig. 1 U.S. BDSM sex toys market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value - chain - based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market snapshot
Fig. 10 Segment snapshot
Fig. 11 Competitive landscape snapshot
Fig. 12 U.S. BDSM sex toys market lineage outlook
Fig. 13 U.S. BDSM sex toys market: Related market outlook
Fig. 14 U.S. BDSM sex toys trends & outlook
Fig. 15 Market driver relevance analysis (Current & future impact)
Fig. 16 Comfort speaking regarding kink/BDSM/leather/fetish activities,2020
Fig. 17 Market restraint relevance analysis (Current & future impact)
Fig. 18 Population interested and participated in areas of BDSM
Fig. 19 Types of BDSM sex toys participants are interested in and have used
Fig. 20 U.S. BDSM sex toys type market share analysis, (USD Million)
Fig. 21 U.S sex toys Type market: Segment dashboard
Fig. 22 Restraints products market, 2018 - 2030 (USD Million)
Fig. 23 Bondage furniture market, 2018 - 2030 (USD Million)
Fig. 24 Sex machines market, 2018 - 2030 (USD Million)
Fig. 25 Electrostimulation products market, 2018 - 2030 (USD Million)
Fig. 26 Sensory deprivation products market, 2018 - 2030 (USD Million)
Fig. 27 Physical stimulation products market, 2018 - 2030 (USD Million)
Fig. 28 U.S. BDSM sex toys distribution channel market share analysis, (USD Million)
Fig. 29 U.S. BDSM sex toys distribution channel market: Segment dashboard
Fig. 30 E - commerce market, 2018 - 2030 (USD Million)
Fig. 31 Specialty stores market, 2018 - 2030 (USD Million)
Fig. 32 Mass merchandizers market, 2018 - 2030 (USD Million)
Fig. 33 Company categorization
Fig. 34 Company market position analysis
Fig. 35 Strategy mapping

Companies Profiled

  • Lovehoney Group Ltd.
  • Doc Johnson Enterprises
  • Unbound
  • Mr. S Leather.
  • The Stockroom (JTT, Co.)
  • Extreme Restraints (XR LLC)
  • PHE, Inc. (Adam & Eve)
  • California Exotic Novelties
  • Pipedream Products
  • Kink Store

Methodology

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Table Information

Report AttributeDetails
No. of Pages68
PublishedNovember 2023
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 1.4 Billion
Forecasted Market Value ( USD ) by 2030 $ 2.4 Billion
Compound Annual Growth Rate8.1%
Regions CoveredUnited States
No. of Companies Mentioned10

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