'Consumer Survey Insights: At-home Beauty and Grooming Routines' uses the publisher's consumer survey data to study the preferred settings in which personal care routines take place.
The majority of global consumers perform their beauty and grooming routines at home; this is most likely the case with personal hygiene. With regards to on-the-go personal care routines (while travelling or commuting, at work, or at the gym), this is most evident with make-up.
The majority of global consumers perform their beauty and grooming routines at home; this is most likely the case with personal hygiene. With regards to on-the-go personal care routines (while travelling or commuting, at work, or at the gym), this is most evident with make-up.
Scope
- Practicing personal hygiene on the go became particularly relevant during the pandemic.
- Male consumers are significantly less likely to have nail treatments at a spa or salon compared with female consumers.
- Male consumers are more likely to utilize specific tools and products in virtual interactions.
Reasons to Buy
- Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Consumer Survey Insights: At home beauty and grooming routines- Introduction
- At home beauty and grooming routines
- Take-outs
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Salon Perfect
- 9tiquette
- ReFresh
