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Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies

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  • 31 Pages
  • March 2023
  • Region: Latin America, North America
  • GlobalData
  • ID: 5768089
A complete overview of the alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis.

The brand's largest deal is with the National Football League (NFL) which is worth $580 million over 2 years. Included in the deal was the right for Bud Light to serve as the global exclusive beer and hard seltzer sponsor of the NFL. The highly recognized global brand has chosen to spend the vast majority of its sport sponsorship funds on the deal with the NFL. The American company also has highly lucrative two-year deals in place with the Chicago Cubs and Los Angeles Kings. The largest deal is Bud Light's with the NFL worth $290 million annually. The majority of alcoholic beverages deals in the United States are in Basketball. There is currently a total of 125 active American football partnership deals in place with the NFL and the leagues franchises. American football is estimated to win $669 million more in sponsorship investment than the second placed sport, basketball. Alcoholic beverages companies have been able to strike deals with many NFL teams to secure pouring rights for brands at their stadiums. Many of these are highly lucrative deals.

Key Highlights

A detailed overview of the alcoholic beverages sector across the Americas region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.


  • The report looks to offer a detailed insight into the automotive sector across the Americas region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

  • For those wanting an in-depth analysis of how the automotive sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.

Table of Contents

  • Executive Summary
  • Introduction
  • Market Insights
  • Sponsorship Alcoholic Beverages Sponsorship Market Trends
  • Sector Analysis
  • Sector Summary
  • Top Sports by Value and Volume
  • Product Category Breakdown
  • Key Product Sponsorship Markets Across The Americas
  • Biggest Deals Alcoholic Beverages Sector
  • Top 10 Expiring Deals in 2023
  • Case Study
  • Anheuser-Busch and the Chicago Cubs
  • Brand Analysis
  • Brand Summary
  • Breakdown of spend in the Americas region by brands' home regions
  • Volume and value of deals made by Alcoholic Beverage brands in the Americas
  • Current Top 5 Most Profitable Sponsorship Portfolios
  • Key Brands Analysis
  • Appendix
  • Sources
List of Tables
  • Market Trend Tables
  • Top Sports by Value and Volume Tables
  • Product Category Breakdown Tables
  • Biggest Deals Tables
  • Biggest Spenders Table

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Anheuser-Busch InBev
  • Estrella Damm
  • Bud Light
  • Budweiser
  • Heineken
  • Miller Lite
  • Modelo