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Retail E-Commerce in Germany

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    Report

  • 37 Pages
  • March 2023
  • Region: Germany
  • Euromonitor International
  • ID: 5768165
Retail e-commerce posted a decline in current value terms in 2022, due to the simultaneous impact of several factors. Following the continuation of the channel’s strong growth path in the first weeks of the year, e-commerce sales suddenly stalled due to declining consumer confidence following Russia’s invasion of Ukraine. In addition, store-based retail regained steam from spring onwards at the expense of e-commerce, as the impact of the pandemic waned.

The analyst's Retail E-Commerce in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product Coverage:

Retail E-Commerce by Product, Retail E-Commerce by Type.

Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL E-COMMERCE IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Retail e-commerce posts its first-ever value decline in 2022
  • E-commerce sees changing demand in an inflationary post-pandemic environment
  • Business model and product focus largely determine performance in 2022
PROSPECTS AND OPPORTUNITIES
  • E-commerce set to return to its growth path in 2023
  • Demand patterns will normalise in 2023
  • Growth potential for e-commerce remains significant going forward
CHANNEL DATA
  • Table 1 Retail E-Commerce by Product and Category: Value 2017-2022
  • Table 2 Retail E-Commerce by Product and Category: % Value Growth 2017-2022
  • Table 3 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 4 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 5 Forecast Retail E-Commerce by Product and Category: Value 2022-2027
  • Table 6 Forecast Retail E-Commerce by Product and Category: % Value Growth 2022-2027
RETAIL IN GERMANY
EXECUTIVE SUMMARY
  • Retail in 2022: The big picture
  • Surging inflation takes the steam out of post-pandemic recovery
  • E-commerce declines, while some store-based channels see partial recovery
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2022
  • Seasonality
  • Christmas
  • Summer sales
MARKET DATA
  • Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
  • Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
  • Table 9 Sales in Retail Offline by Channel: Value 2017-2022
  • Table 10 Sales in Retail Offline by Channel: % Value Growth 2017-2022
  • Table 11 Retail Offline Outlets by Channel: Units 2017-2022
  • Table 12 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
  • Table 13 Sales in Retail E-Commerce by Product: Value 2017-2022
  • Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 17 Sales in Grocery Retailers by Channel: Value 2017-2022
  • Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 19 Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
  • Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 23 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
  • Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 25 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Table 27 Retail GBO Company Shares: % Value 2018-2022
  • Table 28 Retail GBN Brand Shares: % Value 2019-2022
  • Table 29 Retail Offline GBO Company Shares: % Value 2018-2022
  • Table 30 Retail Offline GBN Brand Shares: % Value 2019-2022
  • Table 31 Retail Offline LBN Brand Shares: Outlets 2019-2022
  • Table 32 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 33 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2018-2022
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2019-2022
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
  • Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
  • Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
  • Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
  • Table 40 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
  • Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
  • Table 42 Forecast Sales in Retail Offline by Channel: Value 2022-2027
  • Table 43 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
  • Table 44 Forecast Retail Offline Outlets by Channel: Units 2022-2027
  • Table 45 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
  • Table 46 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
  • Table 47 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
  • Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
  • Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
  • Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
  • Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
  • Table 52 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
  • Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
  • Table 54 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
  • Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
  • Table 56 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
  • Table 57 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
  • Table 58 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
  • Table 59 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources