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General Merchandise Stores in Vietnam

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    Report

  • 39 Pages
  • February 2024
  • Region: Vietnam
  • Euromonitor International
  • ID: 5768182
General merchandise stores in Vietnam benefitted from increased inbound tourist flows in 2023, with Vietnam’s tourism industry continuing to rebound post-pandemic and luring millions of international visitors within the year’s first nine months.

The General Merchandise Stores in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Variety Stores.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the General Merchandise Stores market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

GENERAL MERCHANDISE STORES IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Channel benefits from rising numbers of inbound tourists in 2023, with variety stores appealing to the young through Korean and Japanese trends
  • Japanese and Korean retailers continue to strengthen their presence while AEON maintains overall leadership
  • Parkson withdraws from local market
PROSPECTS AND OPPORTUNITIES
  • Department stores and variety stores face further growth
  • Chained variety stores to continue expansion
  • E-commerce threat will only intensify
CHANNEL DATA
  • Table 1 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
  • Table 2 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 3 Sales in General Merchandise Stores by Channel: Value 2018-2023
  • Table 4 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
  • Table 5 General Merchandise Stores GBO Company Shares: % Value 2019-2023
  • Table 6 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
  • Table 7 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
  • Table 8 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 9 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 10 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
  • Table 11 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
RETAIL IN VIETNAM
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Retail e-commerce reshapes Vietnam market
  • Convenience remains central to strategy while chained pharmacies strengthens presence 2023
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Vietnamese Lunar New Year (Tet)
  • Black Friday
  • Double Digit Sales Days
MARKET DATA
  • Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 14 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 15 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 16 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 17 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 18 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 19 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 22 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 24 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 27 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 28 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 29 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 30 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 31 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 32 Retail GBO Company Shares: % Value 2019-2023
  • Table 33 Retail GBN Brand Shares: % Value 2020-2023
  • Table 34 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 35 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 36 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 37 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 38 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 39 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 40 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 41 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 42 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 43 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 44 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 46 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 47 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 48 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 49 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 50 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 51 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 52 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 55 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 56 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 57 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 58 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 60 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 61 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 62 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 63 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 64 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources