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Small Local Grocers in Morocco

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    Report

  • 32 Pages
  • February 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 5768410
In 2023, government intervention played a pivotal role in bolstering the resilience of small local grocers against mounting competition from modern retail formats. Recognising the economic importance of these traditional outlets, the government implemented various measures aimed at sustaining their presence in the market.

The Small Local Grocers in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Small Local Grocers market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SMALL LOCAL GROCERS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Government-led support initiatives strengthen small business resilience
  • Tech-driven innovations revolutionise small grocers’ operations
  • Shift towards digital payment adoption and hygienic practices
PROSPECTS AND OPPORTUNITIES
  • Continued dominance of small-scale retailers in the grocery landscape
  • Accelerated digital transformation revolutionises operations
  • Sustained government support bolsters modernisation efforts
CHANNEL DATA
  • Table 1 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 2 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 3 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 4 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
RETAIL IN MOROCCO
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Marjane Group expands digital footprint with marketplace launch, anticipates 20% turnover increase
  • Finance law bolsters local market with increased duties on imported textile brands
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Black Friday
  • Chaabane
  • Ramadan
  • Eid kbir
  • Summer
  • Back to School
MARKET DATA
  • Table 5 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 6 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 7 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 8 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 9 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 10 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 11 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 12 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 15 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 17 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 19 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 20 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 21 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 22 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 23 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 24 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 25 Retail GBO Company Shares: % Value 2019-2023
  • Table 26 Retail GBN Brand Shares: % Value 2020-2023
  • Table 27 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 28 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 29 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 30 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 31 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 32 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 33 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 34 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 35 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 36 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 37 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 38 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 39 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 40 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 41 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 42 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 43 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 44 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 45 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 46 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 49 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 50 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 52 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 53 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 54 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 55 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 56 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 57 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources