Global Car Care Product Market Outlook, 2028

Car care products are high-quality chemicals that aid in the shine, gloss, and longevity of automobiles. They protect and heal scratches, ensuring that every part of the vehicle is properly maintained and that the vehicle's visual appeal is preserved. Waxes, polishes, paint protection treatments, tyre cleaners, rim protectors, and glass cleaners are among the many automotive cosmetic chemicals on the market. Furthermore, COVID-19 increased demand for interior car care products as car owners became more concerned about maintaining a vehicle's interior hygiene for all passengers. Antimicrobial and disinfection products that help keep vehicle interiors free of germs and viruses are also in high demand as a result of the pandemic. Cars are subjected to sand, gravel, sun rays, tree sap, road asphalt, de-icing agents, bird droppings, and airborne contaminants on a regular basis. These pollutants have the potential to harm protective coatings and deteriorate automotive finishes. As a result, there is an increase in demand for car care products around the world, as they aid in restoring interiors, cleaning the exterior, extending the life, and increasing the value of the vehicle. Pads, cleaners, sprays, waxes, anti-aging moisturising milk, and dust repellents are common car care products. One of the primary factors driving market growth is the rising demand for private vehicles as a result of increased consumer spending and the emerging suburbanization trend. The industry is expected to expand further as disposable income in developing countries rises along with consumer awareness of vehicle repair and maintenance. Furthermore, during the forecast period, an increase in the importance of aesthetics in automobiles, particularly private vehicles, is expected to benefit industry dynamics.

According to the research report, ""Global Car Care Products Market Outlook, 2028,"" published by Bonafide Research, the market is projected to reach a size of more than USD 8 Billion by 2028, up from USD 6.92 Billion in 2022. The market is anticipated to grow at a 4.02% CAGR by 2023-28. The growing popularity of luxury cars and sports utility vehicles (SUVs) for outdoor recreational activities has increased the demand for effective car care products. Furthermore, in order to broaden their consumer base, the leading players are offering these products through online platforms. Aside from that, rising consumer awareness about vehicle maintenance is fuelling demand for innovative cleaning products to maintain car seats, restore colours, and remove unpleasant odours and traces of nicotine. These products also aid in the refinement of plastic parts and dashboards, as well as the safe removal of dirt while providing a finish and maintaining the shine. Furthermore, rising used car sales are expected to provide lucrative opportunities for market participants. Motul, for example, is expanding its product portfolio in the automotive sector in January 2021 with the launch of its new Car Care line. Motul's extensive experience and knowledge were used to create one-of-a- cleaning and accessory products that provide effective and long-lasting care for the vehicle's interior and exterior. Eleven different cleaning and care solutions, as well as six accessories, are included in the new Car Care product line. Motul is expanding its automotive product line with a new line of special care solutions. The careline includes cleaning supplies as well as accessories such as microfiber towels, bodywork sponges, rim brushes, and wash mitts. It also developed in-between-repair solutions such as a puncture spray and scratch remover. As a result, the major players' focus on expanding the launches of automobile maintenance products is expected to boost the growth of the car care products market during the forecast period.

According to the research report, the market is segmented into five major regions, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Among them, North America will dominate the market with more than 30% of the market share in 2022. Consumption in North America is expected to rise exponentially over the forecast period as a result of a rising population, increased consumer spending, and the growth of the middle class. This region is also attributed to rising car sales and increased awareness of vehicle maintenance. Furthermore, the rising consumption of minitrucks as domestic vehicles and the rising demand for luxury vehicles are expected to create a large market opportunity in this region. North American consumers are especially motivated to keep their vehicles looking good. Further, the market is expected to be driven by the growth of the automotive industry around the world. The growth can be attributed to the increasing demand from the growing automotive sector in key economies such as the U.S., Mexico, China, and India. Cars require specialty products to maintain their appearance and performance in the long run, which is, in turn, favouring industry growth in this region. Based on the countries, the USA is dominating the market, followed by China in 2022.

Based on the report, the market is segmented into four major product types, including cleaning and caring, polishing and waxing, sealing glaze and coating, and others. Among them, cleaning and care products are leading the market in 2022, whereas the sealing, glazing, and coating segment is expected to witness higher market growth by 2023-28. The increased market growth is attributed to its widespread use in removing contaminants and residues from vehicle exterior surfaces. These products are designed to remove dirt, grime, and other contaminants from the exterior and interior surfaces of the vehicle while also providing protection against environmental factors such as UV rays and harsh weather conditions. The growing popularity of car detailing services is one factor driving the growth of the cleaning and caring segment. Many consumers are willing to pay for professional detailing services to keep their vehicles looking their best, creating a demand for high-quality car care products that professionals can use. Consumers, on the other hand, are increasingly looking for products that offer more than just a cosmetic benefit. Sealing glazes and coatings can also help to protect the vehicle's paintwork and bodywork from scratches and other damage, extending the vehicle's lifespan and maintaining its resale value. Based on these factors, the segment is expected to grow at a faster CAGR during 2023-28. However, many carwash regulations are in place to protect the environment and workers. All environmental issues are handled by the Environmental Protection Agency (EPA). Numerous occupational safety laws, such as the Occupational Safety and Health Act, govern workplace safety requirements (OSHA). The Environmental Protection Agency (EPA) requires car owners to use professional detailing services rather than DIY cleaning at home.

Furthermore, the development of specialty waxes and polishes for luxury vehicles is expected to boost demand for car care products during the forecast period. Leading manufacturers are currently introducing novel products, such as powerful degreasers capable of removing engine grease and cleaning dirt build-up on wheels and tyres. Furthermore, the car care product market is gaining traction as a result of customer preference for installing advanced components in vehicles to improve vehicle appearance and ensure driver safety. This increased customer interest leads to an increase in aftermarket service, which is expected to lead to the development of the car care product industry in the near future. Furthermore, automotive component manufacturers contribute to the market's growth. For example, in May 2019, Castrol, a lubricant company, partnered with 3M to develop vehicle care products. This collaboration brought 3M-Castrol-branded bike and car care products, such as shampoo, glass cleaner, cream wax, and dashboard and tyre dressers, to the market. Furthermore, recent innovations such as bio-based car wash products such as detergents and soaps have created an influential pattern that shapes manufacturers' product development measures. The ease of use and low price point continue to influence the global car care products market's potential. With the latest automotive releases, the network development of the car care products market is expected to build an expanding footprint with the large number of new car dealerships approaching.

Anti-microbial car care products are another popular trend in the car care product market. Anti-microbial car care products protect drivers and passengers from various diseases and health issues caused by bacterial infection. As a result, car care product manufacturers are accelerating the development of anti-microbial car care products in order to meet customer demand and strengthen their global business presence. For example, Turtle Wax, an American manufacturer of automotive appearance products, launched Byotrol24, a revolutionary cleaner and disinfectant with 24-hour surface sanitising action that can disinfect over 99.9% of germs, including cold and flu viruses, respiratory syncytial virus, rotavirus, norovirus, and even COVID-19, in December 2020. Furthermore, in October 2021, Permagard, an international paint protection company, and a car care brand launched antimicrobial shield treatment, the latest germ-killing technology for cars that kills 99.99% of germs on contact and is used in confined environments such as cabins and cockpits. Also, in January 2020, 3M, an American multinational conglomerate corporation, acquired Meguiar's, Inc. for an undisclosed amount. Through the acquisition, 3M and Meguiar’s will collaborate to deliver more innovative, high-performance products in the car care segment across the world.

Based on the report, the market is segmented into two major application types, including interior and exterior. Among them, the exterior segment is leading in the global car care products market due to a combination of factors, including rising car ownership, growing interest in car aesthetics, exposure to environmental factors, and the availability of a wide range of products. Exterior washing generally involves the use of car shampoo, clay bars, etc., to remove dirt and loosen stubborn impurities. Exterior plastic parts, including side mirrors, door sills, etc., and rubber parts, require proper maintenance to protect from soiling. Exterior cleaning includes preventing body trim care components from becoming worn, damaged, and dirty, which downgrade the car’s appearance and may interfere with proper vehicle operation. Wheels and tires, being the dirtiest parts of a car, are susceptible to mud, dirt, ice, brake dust, etc. This segment is witnessing higher demands during the forecast period. However, the interior segment is expected to register the highest CAGR during the forecast period. Interior car cleaning is necessary to protect upholstery and dashboards from dust and mildew. Specialized carpet steam cleaners remove tough stains from floor mats and cargo area carpeting, and odour eliminator sprays are used to eliminate odours. Air fresheners are applied to maintain a pleasant smell within the vehicle. Car care products that cater to interior cleaning and protection, such as leather cleaners, upholstery cleaners, and air fresheners, are in high demand. The interior segment is important due to concerns about interior cleanliness, comfort, safety, and personalization.

Passenger vehicle sales are increasing at an alarming rate around the world. The market for used cars is also expanding. Used cars only sell for a good price when they are in good condition. As a result, in order to keep the car in good condition for as long as possible while also keeping the resale value as high as possible, This is expected to increase demand for personal care products. Furthermore, premium and luxury car sales have increased significantly globally, particularly in the United States, Europe, and China. This has increased the demand for car care products globally. The growing passenger car fleet, particularly in Asia Pacific, is expected to boost the market for car care products in the coming years. The car care products market is divided into two segments based on solvent: water-based solvents and foam-based solvents. Water-based solvents will lead the market in 2022. Water-based cleaners are thought to be more environmentally friendly than solvent-based cleaners, which contain volatile organic compounds (VOCs) that can harm the environment. Water-based cleaning products are free of VOCs and other harmful chemicals, making them a more environmentally friendly choice. They are also simple to use, inexpensive, and do not require any special equipment or training. They are easily applied with a spray bottle or sponge and removed with a clean cloth. Foam-based car care products, on the other hand, are designed to soften the dirt on the user's car, which is difficult to achieve with other products for easy removal. They are also known to leave no marks after drying, unlike other car washing solutions. The ability of foam-based solvents to make car washing easier and provide a variety of other benefits will boost the segment during the forecast period.

In addition to that, there is one major trend that has taken place in the global market for smart cleaning technologies. Modern car wash services are fully automated, with little to no human intervention. Strong detergents and high-powered water jets are used in automatic car washing processes. The various stages of the automatic car washing process are drive-in, blast, scrub, touch up, and dry rinse wax. Modern automatic systems are used in both the interior and exterior of automobiles. This makes washing and cleaning automobiles easier than previous car washing processes and methods. Car washing services are popular in both developing and developed countries. Consumers are becoming more aware of the advantages of modern automatic cash services, such as increased cleaning efficiency and hygiene. Advanced car wash services help to reduce groundwater pollution while also conserving water. Automatic car wash systems make use of cutting-edge technology. Aside from the high capital required to set up such facilities, car wash services have some disadvantages in addition to many advantages.

Based on the distribution channel, the market is segmented into DIY/retail stores, DIFM (do it for me)/service centers, and e-commerce. Among them, DIY and retail stores are leading the market in 2022. The growing prevalence of organised retail chains across the globe is expected to support the distribution of car care products. Multinational retail chains, including Costco and Walmart, offer discounted pricing structures, thus offering car care products at lower prices as compared to other channels. The growing penetration of retail stores in niche markets through third-party agreements and the establishment of local service shops are expected to support the retail distribution channels. Car detailing stores offer a wide variety of polishing, washing, and cleaning products from several manufacturers. However, the e-commerce segment is growing at a higher CAGR by the end of the forecast period. Ease of purchase or convenience, pricing and discounts on various products and services, and home delivery are the major reasons for increasing preference for e-commerce platforms around the world. Meanwhile, considering the success of e-commerce platforms and increasing consumer spending on car care products to maintain the aesthetics of a vehicle, many car care product manufacturers, such as 3M, Illinois Tool Works, SONAX, and others, have adopted this strategy to sell their products through online platforms and retail stores as well.

The global car care market is further segmented into three major end-use types, including service centres & garages, auto beauty shops, and individuals. Among them, the service centres and garages segment is leading the market. A majority of car care product manufacturers have established contracts with service providers to supply their offerings. Moreover, the players have established exclusive outlets that offer cleaning and maintenance services to car owners. However, individual vehicle owners' increasing demand for car care products, combined with the wide availability of products in commercial markets, is expected to support segment growth during the forecast period. Individual owners' growing use of Do-It-Yourself (DIY) applications for car maintenance is expected to boost product sales in the retail market. Another factor driving individual owners to opt for retail purchases of products and self-application is the high service cost for car maintenance at a professional service station.

Recent Developments:

• In September 2022, Turtle wax inaugurated its first car care service and detailing center in Mumbai (India).
• In February 2022, 3M acquired the technology assets of LeanTec. The acquisition reflects 3M's commitment to its ""connected Bodyshop,"" one of its active digital platforms which integrates data collecting and analysis with product platforms to capitalize on evolving requirements and trends.
• In December 2021, SONAX GmbH introduced three formulations of car care products, based on paintwork sealing technology. The products include Xtreme Ceramic Active Shampoo, Xtreme Ceramic Spray Seal, and Xtreme Ceramic Quick Detailer. The developed products are based on Si-Carbon technology.
• In Nov 2021, an automobile care company founded in the United States, Turtle Wax, claimed in November 2021 that the revival of traditional retail and e-commerce is what is driving its growth.
• In March 2021, Soft99 Corporation launched the Fukupika Wash & Wax Gen.5 and G-Jetta.
• In February 2021, Altro Group launched The Royal Warranted car-care expert’s new Fogger that requires just 10 minutes to work, helping mask nasty smells behind a pleasant minty freshness thanks to its simple ‘one-shot’ operation.
• In 2021, Tata Motors (India) collaborated with several car care products brand to offer car care services in its workshops.

Covid-19 Impacts:

The COVID-19 outbreak had a significant global impact on the automotive sector, resulting in a significant drop in automotive sales, a lack of raw materials, and other issues. Many small and large players in the automotive industry are experiencing issues such as a halt in production, government-mandated plant closures, and others. As a result of the world's economic ecosystems, the production of car care products has decreased. Furthermore, the auto industry as a whole, including members of the value chain, experienced uncertainty in their respective businesses. However, the auto industry has shown remarkable resilience in recent months. It has recovered from the economic lows of spring 2020 to deliver year-over-year growth in new-vehicle sales across China, Europe, and the United States in recent months. Similarly, the fastest recovery rates due to strict lockdowns and social distancing in some regions to contain the spread of the virus are expected to boost demand for the car care product industry.

Major Companies present in the market:

3M, Amtra Group, Armor All, Illinois Tool Works Inc., Autogym, Cartech, Liqui Moly GmBH , MA-FRA S.p.A. , Simoniz USA. , SONAX GmbH , Tetrosyl Ltd. , Transchem Group., Mothers, Recochem Corporation., Griot's Garage, Valvoline Inc, Shell Plc, SOFT99 Corporation, Bullsone Co.Ltd., Formula 1.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Car Care Products market with its value and forecast along with its segments
• Region-wise Car Care Products market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America & Middle East & Africa

By Product Type:

• Cleaning & Caring
• Polishing & Waxing
• Sealing Glaze & Coating
• Others

By Application:

• Exterior
• Interior

By Distribution Channel:

• DIY/retail stores
• DIFM (do it for me)/service centers
• E-commerce

By Vehicle Type:

• Passenger Vehicle
• Commercial Vehicle

By Solvent Type:

• Water-based
• Foam-based

By End Use:

• Service centers & garages
• Auto beauty shops
• Individuals

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this the publisher has started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once the publisher has primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Care Products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.