North America Natural and Organic Face Care Market Report and Forecast 2025-2034

The North America natural and organic face care market attained USD 1.15 billion in 2024. The market is expected to grow at a CAGR of 11.70% in the forecast period of 2025-2034 to attain USD 3.48 billion by 2034.

Social Media and Digital Marketing Aids the Market Growth of Natural and Organic Face Care

With rising recognition and the growing demand for luxury personal care labels, natural and organic face care products are gaining a lot of traction in North America. Moreover, increasing consumer awareness and understanding regarding the benefits of organic goods and services owing to the rising internet penetration and the emergence of social media is further contributing to the industry growth. In addition, due to the surging popularity of various ‘vegan,' ‘natural,' ‘organic,' ‘botanical,' and ‘free from' brand labels, consumers in the United States are increasing their consumption of herbal beauty products, particularly skin care and hair care products.

Similar trends are seen in the Canadian market as well. The ease of access brought about by e-commerce is expected to push the market in the forecast period. Although the coronavirus pandemic and the consequent lockdown hampered the market as department stores and beauty stores went through temporary shutdowns, the market is expected to grow significantly in the forecast years owing to the rising prevalence of digital launches and the development of superior and innovative products by leading companies.

Natural and Organic Face Care: Market Segmentation

Organic face care refers to products which are free of chemicals, artificial fertilisers, genetically modified organisms (GMOs), sulphates/parabens, and antibiotics. A natural face care product refers to the products that are made from a by-product of a plant, mineral, or animal. In recent years, natural and organic skin care brands have seen a surge in popularity.

The market is segmented in terms of type into:

• Moisturiser/Cream/Hydrators
• Organic Facial Cleanser
• Natural Face Oil and Serum
• Others

The market is categorised on the basis of age into:

• 0-14 Years
• 15-29 Years
• 30-45 Years
• More than 45 Years

In terms of gender, the market is bifurcated into:

• Male
• Female

On the basis of community, the market is segregated into:

• White
• Hispanic
• African American
• Asian
• Others

Regional markets of North America natural and organic face care:

• United States of America
• Canada

Changing Consumer Trends and E-commerce to Aid the Natural and Organic Face Care Industry in North America

As consumers in North America are aggressively searching for natural and organic substitutes due to increasing concerns about toxic additives in skin care products and toiletries, the market for natural and organic skin care products is witnessing significant growth. Moreover, retailers are widening their product lines to include more natural and organic options. Face care items that are natural and organic are becoming more readily available in speciality stores, department stores, hospitals, and supermarkets. Such factors are positively impacting the growth of natural and organic face care industry.

In addition, increasing public health consciousness and the emergence of a rising fitness community are also propelling the market growth. Further, the market is expected to witness robust growth owing to the rising skin-related issues such as acne, scars, and pimples, among others. Furthermore, the expansion of the online retail sector is increasing the accessibility and scope of the products offered by both the leading and emerging companies. This is anticipated to propel the growth of the natural and organic face care industry in the forecast period. A major constraint for these products is their high price and their shorter shelf life as compared to traditional counterparts. The emergence of pseudo-natural goods and associated pseudo-science, which is being vigorously debated, is also a major restriction that could stifle business growth.

Key Industry Players in the North America Natural and Organic Face Care Market

The report gives a detailed analysis of the following key players in the North America natural and organic face care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Vitelle Dermatology Laboratories Inc.
• Omorfee America LLC
• Caudalie USA, Inc.
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.