Stevia Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The global stevia market reached a value of nearly USD 933.41 Million in 2024. The market is assessed to grow at a CAGR of 10.70% during the forecast period of 2025-2034 to attain a value of around USD 2.57 billion by 2034. The stevia market is growing strongly as consumers look for healthier substitutes for sugar. As health consciousness increases, individuals are turning towards natural substitutes to cut down the calorie intake and keep blood sugar levels stable. Stevia, a natural sweetener derived from plants, is increasingly replacing artificial sweeteners, propelling market growth. The growing emphasis on healthy eating further drives demand, offering a robust market opportunity. Experts envision a robust CAGR, emphasizing its growing footprint in the international market. Stevia, as more people become aware, remains entrenched as a health-conscious consumer's choice of preference.

Stevia Market Trends

Consumer demand for natural sweeteners is growing as consumers try to find alternatives to artificial sweeteners that contain low-calories. Stevia products are becoming more popular in the food and beverages sector, as manufacturers are replacing sugar with it to create more health-conscious options. The quest to reduce sugar content of processed foods pushes the innovation process in this sector further.

Regulatory support is important in influencing the stevia market, with governments encouraging regulatory initiatives to restrict sugar intake. As consumers turn to healthier alternatives, the use of natural ingredient trends surges. The move towards clean-label products and zero-calorie alternatives also bolsters demand for natural ingredients across uses.

Improvements in processing and extraction technologies improve the quality of stevia products, which becomes more attractive in emerging regions such as Asia-Pacific and South America. Increasing health consciousness is leading to the adoption of natural sweeteners, strengthening their position in international markets.

Key Trends and Recent Developments

Increasing demand for sugar substitutes; growing emphasis on sustainability; surging demand for clean-labelled ingredients; and product innovations are favouring the stevia market expansion.

May 2024

Ingredion launched PURECIRCLE™ Clean Taste Solutions (CTS), a novel drop-in stevia sweetener and clean label innovation solution. The product is 100 times more soluble than Reb M stevia and facilitates 100% sugar reduction. The product is designed to help product developers overcome 100 times more soluble than Reb M stevia and offers an excellent flavour profile.

July 2023

Tate & Lyle PLC expanded its sweetener portfolio by launching TASTEVA® SOL Stevia Sweetener. Through the product launch, the company aims to support customers solve stevia solubility issues in food and beverages while meeting the growing demand for sugar and calorie-reduced products.

March 2023

Splenda®, along with its parent company Heartland Food Products Group, announced the opening of Splenda Stevia Farm, its first-ever fully integrated, United States-based stevia farm. The farm aims to produce superior tasting stevia sweeteners and eliminate unnecessary CO2 emissions caused by current global stevia supply chain operations.

July 2022

Sweegen unveiled Bestevia LQ, a collection of liquid stevia-based sweeteners. The sweeteners are designed to reduce sugar in applications such as confectionery items, carbonated soft drinks, dessert toppings, liquid sweeteners, and concentrated fruit/flavoured syrup. The sweeteners overcome solubility challenges while increasing product stability.

Rising demand for sugar alternatives

With the growing health consciousness among consumers, food and beverage companies are adopting alternative sweeteners such as stevia to reduce the calorific content of their products. Stevia is 200-300 times sweeter than table sugar, does not impact blood sugar levels, and supports weight management, boosting its use as an alternative to traditional sweeteners.

Growing focus on sustainability

Reportedly, stevia boasts 82% and 64% reduction in carbon footprint as compared to beet sugar and cane sugar, respectively, whereas the water footprint of stevia cultivation is 92% lower than beet sugar and 95% lower than cane sugar. This makes it a sustainable alternative to other natural and artificial sweeteners. Moreover, stevia farmers are increasingly adopting environmentally friendly agricultural practices to eliminate pesticide use, conserve water, and improve soil health, improving the sustainability profile of stevia.

Increasing demand for clean-labelled ingredients

Consumers are increasingly concerned about the presence of preservatives, artificial additives, and synthetic ingredients in their food, boosting the demand for clean-labelled ingredients and sweeteners. Stevia, derived from the leaves of the Stevia rebaudiana plant, is considered a clean alternative to artificial sweeteners like sucralose and aspartame.

Product innovations

Innovations in formulation and extraction techniques aimed at improving the flavour profile of stevia are aiding the market. Key players are also blending stevia with other natural sweeteners such as erythritol and monk fruit to create balanced sweetness and enhance the functionality of stevia in different applications, ranging from soft drinks to confectioneries.

Extract Type Insights

Powder stevia is used most extensively as it has a long shelf life and is easily stored. The highly concentrated stevia extract finds favor with the consumer and manufacturer alike as they seek a sweetener substitute when baking, for beverages, or in processed food. Powder stevia's smooth texture ensures ready blending, so it is most sought after when mass-produced. Moreover, its cost-effectiveness and thermal stability also increase its demand. With the movement towards sugar reduction gaining momentum, powder stevia adoption grows across the board in most industries. Liquid stevia is increasingly popular due to its convenience and flexibility, particularly in beverages and ready-to-drink foodstuffs.

Its fast dissolution without change of texture makes it suitable for use in flavored water, coffee, and soft drinks. Liquid stevia is also favored for in-home consumption since it can be used with controlled portions of only a few drops. The market for this form of extract is growing as customers look for natural, convenient sugar substitutes. With increasing health awareness, liquid stevia is a popular choice for health-oriented applications.

Application Insights

Beverage and food companies are the biggest consumers of stevia, utilizing its sweetness to develop more nutritious, less-sugar options. Within the beverage industry, stevia finds broad applications across soft drinks, flavored water, energy drinks, and juices, all intended to address the demands of low-calorie and no-sugar consumer needs. Due to its suitability for sustaining sweetness without flavor alteration, it proves particularly useful for drink recipes. Just the same, within the food space, stevia is added to baked foods, dairy, breakfast cereals, and confections as a clean-label substitute for artificial sweeteners. With more consumers seeking out natural ingredients and reducing sugar levels, stevia's use across both sectors persists.

Apart from food and drink, stevia's gaining momentum for pharmaceutical uses as well as in tabletop sweetener products. In the pharmaceutical industry, it is used as a natural sweetener substitute in syrups, chewable tablets, and oral suspensions for diabetic and pediatric uses. Tabletop sweeteners, on the other hand, offer a quick means of substituting sugar for everyday use, which comes in powder, liquid, and tablet formats. With growing health consciousness, the need for stevia in these uses is likely to increase, and it will be a major force in the sugar reduction trend.

Regional Insights

The global sweetener market is experiencing an enormous change since consumers are taking health into more consideration and, as a consequence, are moving towards alternative sweeteners to diminish the consumption of sugar. Improving health concerns, such as obesity and diabetes, are accelerating the adoption of stevia, a healthy, zero-calorie sweetener. The Asian Pacific stevia market is in full growth swing with changing diet trends and healthier food awareness gaining ground. As the regulation on sugar intake tightens around the globe, natural sweetener demand keeps growing in major regions.

Asia Pacific Stevia Market

The Asia Pacific stevia market is seeing heavy growth as more people look to alternative sweeteners amidst growing health awareness. The growth is led by nations such as China, Japan, and India, where consumers are turning away from sugar to avoid obesity, diabetes and other health concerns. Government policy favors alternative sweeteners and lends strong support for growth in the market. Having its key producers locally based means having an ever-accessible and competitive supply chain that aids stevia penetration, also growing strongly amid health concerns across the region's food and beverages sector.

Australia Stevia Market

Australia stevia market grows as the key players move into organic and zero-calorie equivalents for sugar. With increasing obesity and diabetes concerns, Australians are increasingly looking for alternative sweeteners to lead healthier lifestyles. The government's emphasis on sugar reduction has motivated food and beverage companies to include stevia in their offerings. The demand for clean-label and plant-based products also contributes to market growth. With increasing awareness of the benefits of stevia, its use among Australia's health-conscious consumers is likely to increase.

United States Stevia Market

The US stevia market is recording robust growth as consumers turn to natural substitute sweeteners. The nation's burgeoning health issues, such as obesity and diabetes, have led to a departure from high-sugar products. Regulators like the FDA have cleared stevia for mass use, further driving market growth. Stevia demand remains high for use in beverages and processed food, where companies reformulate products to satisfy consumer demand for less sugar.

North America Stevia Market

The North America stevia market is fueled by growing consumer knowledge and regulatory moves to cut back on sugar intake. Obesity and diabetes cases have prompted consumers to look for alternative sweeteners, with stevia being a bestseller choice. The market enjoys a solid food industry that is quickly reformulating products to accommodate shifting eating trends. The synergy between stevia manufacturers and large beverage companies is also driving innovation in low-calorie and sugar-free product development.

Europe Stevia Market

The Europe stevia market is growing with health-aware consumers choosing alternative sweeteners to manage increasing health issues. With a high prevalence of obesity and diabetes, European governments have imposed sugar taxes and stringent regulations, and food and beverage companies are nudging towards adopting stevia. The clean-label trend and consumption of plant-based products also enhance market growth. With the increase in the use of natural ingredients, the position of stevia in European food formulations is expected to grow robustly.

Key Stevia Market Company Insights

The stevia market is highly competitive with key companies such as Ingredion, Tate & Lyle, and Archer Daniels Midland Company leading the race in terms of innovation. They concentrate on strategic moves such as mergers and acquisitions and partnerships to build their market stronghold. By enhancing product portfolios and research investment, they create a market advantage with the rising trend for natural sweeteners. As consumer tastes change to healthier options, these businesses are further influencing the future of the stevia business.

Layn Corp.

Layn provides high-purity stevia extracts, such as Reb A, Reb D, and Reb M, for food and beverage uses. Its own extraction and formulation technologies optimize sweetness and minimize bitterness, and its stevia solutions are perfectly suited for sugar reduction in dairy, bakery, and confectionery foods.

Cargill, Incorporated

Cargill offers stevia sweeteners as Truvia® and EverSweet®. EverSweet is based on Reb M and Reb D for calorie-free sugar taste and is appropriate for beverages, dairy, and nutrition. Cargill's leading fermentation technology supports sustainable and scalable stevia manufacturing for world food industries.

ADM (Archer Daniels Midland Company)

ADM provides premium-quality stevia extracts, such as its SweetRight® stevia line, specifically for clean-label sugar reduction. Leveraging its flavor optimization skills, ADM's stevia offerings deliver balanced sweetness for beverages, dairy, and confectionery applications. Their innovations aim at improving taste with cost-effectiveness and sustainability.

Ingredion Incorporated

Ingredion provides stevia-based sweeteners, such as PureCircle® stevia, with Reb M and Reb D for the best sweetness and minimized bitterness. Its portfolio encompasses plant-based, calorie-free solutions specific to food, beverage, and pharmaceutical use. Ingredion's formulation know-how assists manufacturers in meeting sugar reduction targets with taste and texture preservation.

Key Companies Profiled

• Layn Corp.
• Cargill, Incorporated
• ADM
• Ingredion Incorporated
• Tate & Lyle
• GLG Life Tech Corporation
• Pyure Brands LLC
• Sunwin Stevia International Inc
• Steviva Brands, Inc.
• Zhucheng Haotian Pharm Co., Ltd. (“HOWTIAN”)
• MORITA KAGAKU KOGYO CO., LTD.
• Wisdom Natural Brands
• SweeGen, Inc
• Hunan NutraMax Inc.
• The Real Stevia Company
• Evolva Holding SA
• Stevia First Corporation
• Others

Recent Developments

• In November 2024, at Gulfood Manufacturing 2024, Tate & Lyle unveiled Tasteva M, a stevia-based sweetener developed using proprietary bioconversion technology. Designed for reduced-sugar products, it provided a clean, sugar-like taste at an economical cost. Sustainably sourced, it was ideal for zero-sugar beverages, supporting the growing health-conscious consumer demand in the MENA region.
• In May 2024, Ingredion launched PureCircle Clean Taste Solubility Solution (CTSS), a drop-in stevia sweetener that is 100 times more soluble than Reb M stevia and enables 100% sugar reduction. The non-GMO solution provides a clean sugar-like taste without additives and outperforms artificial sweeteners in sensory testing.
• In July 2024, Tate & Lyle launched Optimizer Stevia 8.10, a premium stevia sweetener for gummies and nutrition bars, offering a sugar-like taste at a lower cost. The high-quality, low-calorie sweetener aligns with consumer demand and JECFA guidelines. The innovation enhances flavor, affordability, and efficiency, reinforcing Tate & Lyle’s scientific leadership.
• In March 2023, Splenda® announced the official operation of its first fully integrated U.S.-based stevia farm in Central Florida. The farm aimed to produce high-quality, better-tasting stevia, reduce CO2 emissions, and build a new American agriculture industry. This $50 million investment sought to support domestic production and reduce sugar consumption.
• In July 2022, Sweegen launched Bestevia LQ, a liquid stevia-based sweetener line designed for sugar reduction in soft drinks, confectionery, syrups, and dessert toppings. The sweeteners enhance solubility, stability, and ease of use in manufacturing, with Bestevia LQ Platinum approved for North America, Latin America, and Asia-Pacific, and Bestevia LQ Gold for Europe.
• In February 2021, Arboreal Bioinnovations Pvt. Ltd. won the National Startup Awards (NSA) 2021 in the food processing category for its natural sugar alternatives that mimic sugar’s sweetness, texture, and sensory properties. The company’s innovations have helped brands launch low or zero-calorie products while supporting farmers’ incomes. The award, initiated by DPIIT, Ministry of Commerce, recognizes startups contributing to India's Atma Nirbhar Bharat mission.

Global Stevia Market Report Segmentation

This report predicts revenue growth at a global, regional, and country level and an analysis of the most recent industry trends in every one of the sub-segments from 2025-2034. For this report, EMR has segmented the global stevia market report according to extract type, application, and region.

Extract Type Outlook (Revenue, Million, 2025-2034)

• Powder
• Liquid
• Leaf

Application Outlook (Revenue, Million, 2025-2034)

• Beverages
• Food Products
• Tabletop Sweeteners
• Pharmaceuticals
• Others

Region Outlook (Revenue, Million, 2025-2034)

• North America
• United States of America
• Canada
• Europe
• United Kingdom
• Germany
• France
• Italy
• Others
• Asia Pacific
• China
• Japan
• India
• ASEAN
• Australia
• Others
• Latin America
• Brazil
• Argentina
• Mexico
• Others
• Middle East and Africa
• Saudi Arabia
• United Arab Emirates
• Nigeria
• South Africa
• Others